Cashfree Payments offers India's widest range of Buy Now Pay Later options, enabling businesses to provide flexible payment options with card and cardless EMI, and Pay Later solutions. The BNPL suite helps increase customer conversions by 30%.
The Buy Now Pay Later suite from Cashfree Payments provides businesses with comprehensive payment flexibility options that help unlock more revenue and improve customer experience. With support from 30+ banks and partners, businesses can offer multiple EMI and Pay Later options to their customers.
Cashfree's comprehensive Buy Now Pay Later suite includes the following payment options:
Cardless EMI is a completely digital payment method that allows customers to purchase products and pay in installments without needing a credit or debit card.
Key Features:
Supported Partners:
Debit Card EMI allows customers to make purchases using their debit cards and pay in installments, with funds drawn directly from their bank account.
Key Features:
Supported Banks:
Credit Card EMI enables customers to convert their purchases into installments using their credit cards.
Key Features:
Supported Banks (8+ banks):
Pay Later offers the convenience of credit cards to new-age shoppers with assigned credit limits and flexible repayment periods.
Key Features:
Supported Partners:
The Offer Engine is a no-code solution that allows merchants to create and manage various offers for different payment methods.
Capabilities:
BNPL Plus is an advanced feature that displays offers, EMIs, and Pay Later options directly on product pages, providing upfront visibility to customers.
Benefits:
Plugin Availability:
Cashfree Payments offers transparent and competitive pricing for BNPL options:
| Payment Mode | Pricing | Supported Partners |
|---|---|---|
| Credit Card EMI | TDR + 0.25% per transaction | HDFC, SBI Card, ICICI, Bank of Baroda, Kotak, Standard Chartered, Axis, YES Bank, Federal Bank, IndusInd Bank, AU Small Finance Bank, RBL Bank, HSBC, Citi Bank, American Express |
| Debit Card EMI | 1.50% per transaction | HDFC, Kotak, Axis, ICICI |
| Cardless EMI | 1.90% per transaction | HDFC, ICICI, Kotak, IDFC First Bank, Federal Bank, Zest Money, KreditBee, CASHe, Home Credit, Bank of Baroda |
| Pay Later | 2.20% - 2.50% per transaction | LazyPay, Ola Money Postpaid, HDFC via Flexmoney, Kotak via Flexmoney, Simpl, Freecharge PayLater, Zest Money PayLater, Ring, Mobikwik Zip |
Custom pricing is available for enterprises with the following benefits:
Cashfree Payments provides comprehensive integration options for quick implementation:
Cashfree's default checkout process includes a pre-configured eligibility check that ensures only eligible customers see applicable Pay Later options. This feature has enhanced conversions by 30% for merchants. For Seamless Checkout users, the eligibility check engine can be integrated through Eligibility APIs.
All merchants can provide BNPL options to their customers, with the following considerations:
Process instant customer refunds for online orders, COD orders, and deposits with advanced refund solutions.
Access payment gateway collections within 15 minutes, even on bank holidays, eliminating cash flow problems.
Temporarily block funds when customers place orders and save payment gateway charges on canceled orders.
Process saved card payments securely with India's first interoperable card tokenization solution.
EMI via international cards like American Express is supported for payments outside of India, enabling businesses to offer BNPL options to customers in multiple countries.
If a customer using Buy Now Pay Later fails to repay their EMIs, the merchant typically faces no direct financial loss but can risk damaged customer relationships.
Cashfree Payments hosts a wide range of alternate payment modes for businesses to increase sales without the need for any upfront payment from customers:
The credit card EMI or debit card EMI option requires customers to purchase a product from your website based on their credit or debit card validation. Customers are expected to enter their corresponding card details and verify it in order to avail the EMI option.
Cardless EMI, on the other hand, requires only the customer phone number and not the card details. Being a completely digital payment method, customers can purchase a product and pay for it in EMI without the need of a credit or a debit card. Most suitable for high-valued goods like mobile phones, laptops, or furniture.
When you use a credit card EMI, you're essentially taking a loan from your card issuer, which decreases your credit limit. The loan is repaid in installments. Typically, all cardholders qualify for this, but the interest depends on the card and EMI duration, unless a zero-interest promotion is in effect.
Debit Card EMI, on the other hand, involves drawing funds from your associated bank account in set installments, thereby directly affecting your account's balance. Qualification for this option may depend on the bank's specific requirements, which often relate to your account history or balance. Interest rates can differ based on these factors as well.
The cardless EMI allows customers without access to credit or debit cards to pay in equal instalments starting from 3 months and make high-value purchases. Cardless EMIs offer higher credit limit up to Rs. 2 Lakhs.
Whereas Pay Later offers the convenience of credit cards to new-age shoppers, where they are assigned a credit limit and can repay in 15-30 days. Pay Later is preferred for low-mid size transactions with a lower credit limit of up to Rs. 60,000 as compared to Cardless EMIs.
All merchants, except those in the restricted category of business like gaming, jewellery etc, can provide the BNPL options to their customers on their website or app checkout. While the majority of the merchants are auto-approved, some businesses are subject to approval from the BNPL partners. Contact [email protected] for more information.
Activating BNPL options is easy and can be done on your Cashfree Merchant Dashboard. You have the freedom to choose which options to enable, with several of them already enabled by default for your convenience. You can also get in touch with your Account Manager or write to [email protected] for enabling any BNPL mode.
Absolutely! You have the flexibility to decide which Buy Now Pay Later options you want to offer to your customers. All these settings can be conveniently managed from your Cashfree Merchant Dashboard.
Using Offer Engine on the merchant dashboard allows you to create various offers for different payment methods. This flexibility lets your customers choose their preferred payment method. Merchants employing Cashfree Payment's hosted checkout pages and plugins will automatically have these offers applied, without any extra integration effort. You can also configure No Cost EMI offers, special cashbacks and discounts using Cashfree's no-code Offer Engine.
If you are a merchant using the Seamless checkout flow (Next-gen APIs), you can easily integrate the Buy Now Pay Later options on your website or mobile checkout with a few additional parameters on the existing APIs.
It takes 7-10 days for approval and activation of EMI and Pay Later. Merchants can also see what all options are enabled for them on Cashfree Merchant Dashboard.
Absolutely! You can configure No Cost EMI offer through the Offer Engine on your Cashfree dashboard. This option enables your customers to purchase goods in monthly installments without any interest charges.
With Cashfree's BNPL suite you get readily tap into a base of 20 million plus pre-approved users across 20+ Pay Later and Cardless EMI partners.
If a customer using Buy Now Pay Later (BNPL) fails to repay, the merchant typically faces no direct financial loss but can risk damaged customer relationships.
EMI via International cards like Amex are supported for payments outside of India.
Absolutely, Cashfree Payments has your back. Our default checkout process comes with a pre-configured eligibility check, ensuring only eligible customers see the Pay Later options applicable to them. This enhanced conversions by 30% for our merchants. If you're utilizing Seamless Checkout for your business, you can integrate the eligibility check engine through Eligibility APIs with your website or mobile app, further optimizing the checkout process.
Auto-debit funds for periodic payments via cards, UPI and net banking.
Accept domestic and international payments for your website or app.
Split vendor commissions and manage marketplace settlements.
Collect and reconcile IMPS/NEFT/UPI payments using unique virtual accounts and UPI IDs.
Cashfree Payments enables 1 Million+ growing businesses in India and across the globe to collect payments, make payouts, manage international payments, and more. Cashfree Payments is backed by SBI, Y Combinator, Krafton, and Apis partners and was incubated by PayPal.