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Global Customers, Elevated Expectations
If you’re an Indian brand selling to customers in the US, UK, Canada, or Australia, you’re no longer competing only on product or pricing — you’re competing on checkout experience.
In these mature digital markets:
- Apple Pay is no longer an alternative; it’s an expectation
- Customers are used to one-tap payments authenticated via Face ID or Touch ID
- When Apple Pay isn’t available, hesitation increases, and abandonment follows
With Apple Pay now live on Cashfree’s International Payment Gateway, Indian businesses can offer the same biometric-secured, trusted checkout experience to global customers — without reworking settlements, compliance, or operations.
Why Apple Pay Matters for Cross-Border Sales
Digital wallets now account for nearly 60% of global e-commerce transactions, with Apple Pay leading adoption in high-spending regions.
Key realities shaping global checkout expectations:
- 507M+ Apple Pay users globally, including 60M+ in the US
- Strong adoption across North America, Europe, the UK, and Australia
- 60–70% wallet usage among Gen Z and Millennial shoppers in these markets
- Manual card entry increasingly feels outdated for iOS users
For Indian merchants selling internationally, the implication is clear:
- Not supporting Apple Pay isn’t just a missing feature
- It means losing access to high-intent, premium global customers who actively choose familiar, trusted payment methods
What the Apple Pay × Cashfree Integration Delivers
Apple Pay on Cashfree is not a surface-level payment method addition. It is deeply embedded in Cashfree’s International Payments stack, designed for performance, security, and scale.
The integration delivers:
- Fast and secure biometric checkout
Customers authenticate instantly using Face ID or Touch ID — no manual card entry, no OTP friction, no disruption in flow. - Global currency coverage
Accept Apple Pay payments in 140+ currencies, with customers seeing prices in their local currency and merchants receiving predictable INR settlements. - High approval performance in Apple Pay–dominant markets
In regions such as the US, Canada, Europe, and parts of the Middle East, authorisation rates have been noted to reach 90%+, especially on mobile. - No operational changes for finance teams
Settlements, reconciliation, refunds, and chargebacks continue exactly as they do on Cashfree’s International Payment Gateway today. - Enterprise-grade security by default
Apple Pay’s tokenisation, device-level encryption, and biometric authentication reduce PCI exposure, strengthen issuer trust, and lower fraud risk.
In short, Apple Pay becomes a high-performing global payment rail within the same trusted Cashfree infrastructure.
Built for Acquiring iOS-Heavy Global Markets
Apple Pay on Cashfree is designed for Indian businesses that already serve — or aim to serve — international customers in wallet-first markets.
This includes D2C and e-commerce brands shipping globally, SaaS platforms monetising offshore users, travel companies catering to international bookings, gaming and digital content platforms, and EdTech businesses attracting global learners.
Geographically, the strongest impact is seen across the United States, Canada, the United Kingdom, Australia, and the European Union — regions where Apple Pay is already deeply embedded into everyday checkout behaviour.
The end customers are typically affluent iOS users, Gen Z and Millennial consumers, and high-intent digital wallet users who prioritise speed, security, and familiarity.
Business Impact for Indian Merchants
For merchants, Apple Pay on Cashfree drives clear, outcome-led benefits:
- Higher international conversion rates
International conversion is immediately boosted. Wallet checkout significantly surpasses manual card entry, especially on mobile Safari and in-app. Customers complete purchases in seconds. - Improved repeat purchases and retention
Apple Pay boosts retention. Biometric-authenticated transactions are effortless thereafter, eliminating the need to re-enter details or manually re-authenticate. This familiarity encourages repeat purchases and builds checkout trust. - Stronger global brand perception
Apple Pay boosts global brand perception by signaling trust, security, and a premium experience. This is a powerful advantage for Indian brands selling internationally, aligning them with established global competitors. - Optimised payment mix
The move of international card traffic to Apple Pay in relevant markets is checkout optimization, not revenue cannibalization. This shift improves approval rates, customer satisfaction, and overall payment reliability.
How to Enable Apple Pay on Cashfree
Getting started with Apple Pay is straightforward:
- Hosted Checkout merchants
Apple Pay is available out of the box. Enable it from
Dashboard → Settings → Payment Methods → International Payments - Server-to-server merchants
Supported via APIs, SDKs, and S2S flows.
Requires an Apple Developer account, merchant ID, and payment processing certificate.
Once configured, Apple Pay becomes a fully native payment option within the existing checkout flow. - No operational disruption
Refunds, disputes, settlements, and reporting continue under the same IPG workflows and timelines.
How Apple Pay Compares to Existing Payment Options
Compared to traditional international card payments, Apple Pay:
- Removes manual card entry
- Eliminates OTP friction
- Improves issuer trust through tokenisation
- Delivers stronger mobile approval rates
Compared to other digital wallets, Apple Pay offers:
- Global brand trust
- Native biometric authentication
- Deep OS-level integration across Apple devices
- Consistent success in premium spending markets
Strategic Takeaways for Global-First Indian Brands
- Global customers now expect wallet-native checkout experiences by default
- Speed and trust at checkout directly impact conversion, retention, and brand perception
- Apple Pay is no longer an optional add-on — it’s a baseline requirement in key global markets
- Cashfree enables Apple Pay within a single, compliant, scalable IPG infrastructure, without operational overhead
Looking Ahead
Global commerce is evolving rapidly toward experiences that are faster, more secure, and increasingly wallet-led. In this landscape, Apple Pay is no longer a feature on a roadmap. It is becoming core infrastructure for international growth.
With Cashfree’s Apple Pay integration, Indian businesses now gain direct access to hundreds of millions of global Apple users, backed by high success rates, enterprise-grade security, and predictable INR settlements — all within the same familiar Cashfree environment.
Ready to Enable Apple Pay for Your Global Customers?
Explore how Cashfree’s International Payment Gateway can help you activate Apple Pay seamlessly and elevate your international checkout experience.
