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As the biggest Payouts player in India (with over 50% market share), we often receive requests for end-to-end card issuance solutions.
From payroll disbursement to expense management, their use cases might differ a lot.
However, there is one theme uniting all those businesses:
The resolve to provide secure and real time access to funds, all while maintaining brand identity.
While there are a lot of traditional bank players offering card issuance services, technologically outdated legacy systems often lead to poor customer service.
At Cashfree Payments, we pride ourselves as a customer-first organisation.
We knew that we needed to offer a tech-first card issuance solution that suited the needs of high-growth businesses. .
Speaking of which…
Introducing ‘Issuance’ by Cashfree Payments
Issuance by Cashfree Payments is a low-code API stack that helps you launch your own card in a matter of weeks, and offer it to your customers, employees, partners and more.
You can offer the card stack in the form of:
- physical cards
- virtual cards,
- wallets
- wearables
An ideal solution for lean and large businesses, we offer plug & play APIs & SDKs, and easy to use Dashboard for a no-code flow.
These ready-made and tailored solutions help you scale with minimal integration requirements.
Moreover, our card stack is:
- Quick on its feet: Integration and go-live within < 3 weeks!
- Dedicated to you: 360 degree integration and customer support
- Tailored for you: Easy customization with sub-wallets and dashboard access
- Easy on the pocket: Minimum Capex
Who Can Utilise Cashfree Card Stack?
The brief answer is: businesses of all shapes and sizes.
However, let’s try to go into the finer details.
Businesses Offering Payrolls and Incentives
Leverage our payroll stack for enabling bulk salary disbursals & issuance of cards to your gig workers, employees & agents. You can choose to use them to disburse incentives for your sales team & agents.
In fact, these cards can be issued through biometric KYC- making the entire process digitised and touch-free.
You can also choose to bundle with our payout solution for bulk disbursals of salary and incentives.
Another growing use case is to enable incentive payouts on cards, instead of direct to account. This provides business the ability to earn interchange revenue with the spends on the card.
Furthermore, co-branded cards are a cool instrument that enables loyalty and engagement among your employees, gig workers and partners.
Platforms Offering Expense Management Solutions
Enable expense management with spend control & limits with our powerful prepaid cards. You can load or withdraw in real-time, and ensure spending is done for the requisite.
Moreover, you can create sub-wallets for category wise limit allocation. For instance, let us say you or your customer wants to enable two wallets within the card – one meant for food expenses and another for entertainment. You can enable these ‘sub-wallets’ with minimum effort.
A powerful use case for enabling expense management is in the logistics industry.
Logistics-focused fintechs and platforms are helping the large unorganised logistics industry to streamline their business. This includes fuel and employee expenses for their fleet drivers and employees. This is a use case where a prepaid card program can play a critical role in empowering fleet owners to assign limits and manage expenses. As a player in the logistics space, you can evaluate how a card program might be the right solution for your customers.
Neo-banks and Fintechs Focussing on Under-served Segments
If you are a neobank or fintech looking to cater to financial services to various customer niches, prepaid cards are just the right flexible instrument for you.
Whether it is a parent-child expenses use case or a family/new-age couples use case, prepaid cards empower fintechs and neo-banks to build innovative business models such as save now pay later, among others.
Businesses Offering Loyalty and Reward Cards/Wallets
Use Cashfree stack to launch your own closed-loop wallet or loyalty card or wallet to enable swift cashbacks, refunds and much more.
In fact, if you are a D2C platform, you can launch your own loyalty program in a matter of weeks.
You can provide cashbacks, rewards and make the process of refund simpler for the customer. Launch a closed-loop or open-loop solution depending on how your loyalty and refund program is designed. Our experts are happy to work with you to help you figure out the right program for your business use case.
In fact, offline stores can attach a branded loyalty card for points & cashback redemption at POS.
You can also bundle with our :
- Collections suite for a seamless top-up experience for customers
- Disbursal suite for instant payout of incentives into the cards (in case of open loop cards)
Are You a Business Looking To Leverage Prepaid Cards?
Finding your business requirements synonymous to the ones we described above?
Leverage Cashfree Payments’ DIY Card Stack to provide users with real-time access to funds through personalised cards.
Have questions or require specific products tailored to your needs?
Reach out to our Prepaid Card experts here!
