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In a decade of serving India’s top merchants, Cashfree has built a legacy of innovation, pioneering solutions that power the future of payments at scale.
At the 6th edition of the Global Fintech Fest, we are excited to showcase a range of game-changing solutions that reimagine the entire payment lifecycle, powered by AI.
We are uncovering solutions that simplify onboarding, such as AI-powered video KYC with deepfake detection and AI agents that slash operational costs in half. Beyond onboarding, we’re unveiling infrastructure designed to maximise success rates while offering flexibility to power custom business needs. We are reimagining payment flows that are not only seamless and intuitive but also industry-first and showcasing our best-in-class risk management suite.
Let’s get started
Reimaging Payment Infrastructure
Empowering merchants with best-in-class payments means enabling them to launch the latest innovations first, providing complete control and visibility over transactions and ensuring scale without compromise. That is precisely what our in-house switches deliver for our merchants. In addition, our work with NPCI on interoperable net banking is poised to transform the way net banking operates in India.
UPI switch
Cashfree’s in-house UPI switch is built to handle 12000 transactions per second. This means no downtime – even during peak traffic, such as IPL or Tatkal bookings during the holiday rush. With the lowest technical declines in the ecosystem, the highest success rates are ensured.
Card switch
At Cashfree, Card transactions are processed entirely in-house, without dependence on third-party processors, ensuring fewer hops and faster transactions. With a capacity to handle 10K+ transactions per second, the in-house switch ensures reliability and higher success rates.
Banking Connect – Interoperable Netbanking
Netbanking in India is all set for a transformational change. Interoperable Netbanking will not only bring an intuitive mobile-first flow but also provide merchants with faster access to every bank’s Netbanking facility. Cashfree is among the few PAs working actively with NBBL to bring this initiative to life. We’re proud to introduce our Banking Connect Switch, built to help banks deliver a new, seamless net banking experience faster and without delays.
Reimagining Payment Experiences
Payments should never feel like a hurdle. It should be the easiest part of the journey – whether making a purchase, booking a trip, or contributing to a cause. We have built technology that simplifies payments, enabling every merchant to offer the most frictionless payment experience.
Card Payments – Simplified
Card payments, especially when purchasing for the first time, can be a hassle. Customers need to save their card on every new website and remember card numbers and CVVs: a process that is highly prone to manual errors. Even with repeat payments using saved cards, 65% of the card transactions fail at the authentication stage, lowering conversion rates for merchants.
What if we revamped the card experience – no manual inputs, no redirections, and no OTPs? That’s what our latest innovations will enable for customers.
Introducing CardLink – Save once, pay on any Cashfree-powered checkout
Cards saved just once on a payment app (like CRED) can now become available across any cashfree-powered website, even for first-time users. Powered by device tokenisation, CardLink delivers a pre-fetched card experience at checkout without requiring manual card saving. This means fewer drop-offs, better success rates, and more revenue!
Introducing BlinkTopay – India’s First Ever Native Biometric Card Payments
No more 30-second card payments. In-app card payments can now be completed in just 2 seconds, secured by your face or fingerprint. Combining the power of device tokens with biometric authentication, Blinktopay is pioneering a new era of card payments.
Redefining UPI with powerful new functionalities
UPI is constantly evolving, with NPCI introducing new features to address custom use cases and drive greater value to end customers. At Cashfree, we ensure that these innovations reach our merchants quickly, while also building infrastructure that enables other partners, such as banks, to adopt them seamlessly.
Let’s look at our UPI innovations.
UPI Single Block Multi-Debit Functionality
UPI already has functionalities that support recurring payments, including subscriptions and single-time blocks, which cater to scenarios such as ticket booking and IPO purchase. Merchants can now block funds in a customer’s account once and seamlessly debit them periodically as needed. This makes payments extremely simple and provides a wallet-like convenience to users.
Industry First Interoperable UPI Mandates
Today, UPI Mandates created by a customer on the merchant’s payment provider are not portable. If the merchant switches providers, the mandates must be registered again. At Cashfree, we have introduced complete interoperability of UPI mandates. This offers merchants unprecedented flexibility and control, eliminating the issue of payment provider lock-in.
Unique UPI VPAs for every customer
QR codes are a highly convenient way for customers to pay, but for merchants, accurate reconciliation from QR payments is often a challenge. To address this, we now enable merchants to generate custom QR codes or VPA (Virtual Payment Address) for every customer – directly from the merchant dashboard. Personalised VPA/QR codes not only make reconciliation easy but also reinforce customer trust – especially in sectors such as charities and NGOs.
ScanToEMI: Hyper-personalised EMI offers on the fly
Introduction of contextual payments in UPI allows us to craft hyper-personalised experiences. Building on this, Scan2EMI will enable customers to browse affordability options linked to their Rupay Credit cards and instantly convert transactions to EMIs at the time of payment.
Transforming checkout for Modern Businesses
Checkout is the most critical leg in the payments journey – it can make or break conversions. Checkout journeys should be personalised, fast, and secure: that’s what our checkout promises.
With over 20 optimisations geared for speed and personalisation, including a super-fast load time of just 200 ms, pre-selected payment modes, saved payment methods, easy surfacing of options, and more.
End-to-end data encryption ensures that your checkout is always secure. By proactively flagging unavailable payment modes, we minimise failed transactions and maintain high conversion rates.
Reimagining Identity & Risk Solutions
Customer Onboarding has become one of the most critical friction points in financial services today. Traditional solutions were not built to handle India’s diversity or scale of change, leaving both institutions and users frustrated. At Cashfree Payments, we are reimagining identity and risk with AI-powered platforms built to make onboarding faster, safer and more inclusive.
AI-Powered Multilingual Video KYC
Video KYC has become the preferred mode of onboarding across banks, NBFCs, and fintechs. Customers in Tier 2/3 cities face language barriers, institutions bear high agent-led costs, and onboarding journeys remain vulnerable to deepfakes.
We solve this with an AI-powered, multilingual Video KYC that supports 35+ Indian languages and an agentless flow, which cuts operational costs by 60%. Our AI deepfake detection secures the journey by proactively flagging sophisticated fraud attempts.
Atlas: India’s most compliant Onboarding & Risk AI Agent
Atlas AI unifies every element of customer onboarding into an AI agentic platform. At its core, it leverages over 15 Model Context Protocols (MCPs) that span biometric verification, multilingual capabilities in over 35 Indian languages, fraud detection, document intelligence, consent management, analytics, and real-time compliance updates. It all comes packaged in a single SDK that integrates directly into your existing journey.
Full Stack AI-Powered Payments Risk Management Suite
With the advent of AI, fraud in payments has also become more sophisticated and more complex to detect. That’s why we have upgraded our risk management suite to include not just proactive detection but also automated chargeback representment and chargeback protection.
Reimagining Banking Infrastructure
Banking Connect Switch
India is embarking on a revolution with interoperability being introduced into netbanking. At Cashfree Payments we are all set to empower issuing banks to embrace this new initiative effortlessly with Banking Connect Switch. From deployment of the switch to continuous monitoring and reporting, we ensure that Banks power the new netbanking flows without delays.
UPI Credit Line Issuing Switch
With RBI and NPCI introducing credit lines on UPI, banks and fintechs now have the chance to offer instant, card-free credit access to millions of users. Powering this transformation is Cashfree Payments’ UPI CreditLine Switch. Cashfree’s UPI Credit Line issuing switch helps financial institutions issue, manage and scale pre-sanctioned credit lines on UPI.
It’s been a decade, yet every day is Day 1
We have been relentless in our efforts to bring the best of payments to our merchants for the last ten years. Our launches at GFF – whether AI-assisted onboarding solutions or revolutionary in-app biometric card payments – reinforce our commitment to creating payment solutions that are intuitive, powerful, and future-ready.
