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The final shopping sprint of the year is when shoppers are not just spending; they are expecting to be rewarded. Every visit, every checkout, and every click is driven by one thing: offers. But while offers get customers in the door, only the right ones close the sale.
Most D2C brands know this too well. Generic deals and coupons can no longer keep up with how fast buyers decide. To win this year-end festive rush, brands need offers that show up instantly, feel personal, and drive measurable conversions, not markdown chaos.
That’s precisely what Cashfree’s upgraded Offer Engine helps you do.
The D2C Challenge
Every brand runs festive offers. Few see the conversions they expect. Campaigns multiply, ad spends rise, and traffic spikes, yet many carts still go cold at checkout. These are the “deal hunter” shoppers who wait for the right time of year to grab the best offers. They come ready to buy, but only if the checkout experience meets their expectations.
At Cashfree, we saw this happening across hundreds of D2C checkouts. Over 70 per cent of site traffic for online brands is driven by offers, yet most merchants lose customers because:
- Their offers are irrelevant or not tailored to user intent.
- The offers are hard to redeem or scattered across multiple touchpoints.
- Coupon codes are not highlighted properly or require manual copying and pasting at checkout.
Last but not least, there are cashback offers that send savings to random wallets or take days to reflect, leaving customers confused and disappointed instead of excited to complete their purchase.
The upgraded Offer Engine is designed to bridge this gap by helping brands display the most relevant offers instantly and ensure shoppers are truly conversion-ready at checkout.
Changing Shopper Behaviour
Today’s shoppers are more impatient and informed than ever. A recent report by Baymard Institute shows that 39 per cent of online shoppers abandon their carts because of unexpected costs or confusing checkout experiences. For Indian customers, that friction often comes from missing or unclear offers at checkout.
Buyers now want simplicity. They expect instant, auto-applied offers and transparent savings. They don’t want to search for coupon codes or navigate wallet cashbacks. When the right offer appears automatically at checkout, the purchase feels effortless, and conversions follow.
Smart Offers as the New Strategy
The festive playbook for D2C brands is shifting from “run more offers” to “run smarter offers”. Growth depends on how intelligently brands use offers to reward the right shopper actions, whether it is a prepaid checkout, a repeat order, or a high-value cart.
That idea led us to build the upgraded Offer Engine inside One Click Checkout. It helps merchants create offers that feel personalised for customers and profitable for their business, turning festive traffic into real conversions instead of short-term spikes.
The Upgraded Offer Engine
The Advanced Offer Engine helps merchants run smarter offers, surface the right savings, and convert more customers. The older version solved for payment-step offers only. The upgraded version now works across the entire purchase journey, ensuring every shopper sees a relevant offer at the perfect time. For example, a shopper opting for prepaid, adding items from a specific collection, increasing their cart value, or picking products eligible for Buy X Get Y will automatically see the offer designed for that action.
Deeper Shopify Integration
Your Shopify discounts now sync directly with One Click Checkout. You can stack multiple Shopify discounts, run Buy X Get Y, or apply collection-level promotions automatically. This is the deepest Shopify offer integration available for D2C brands in the market today.
More Offer Constructs
Merchants can now create 300+ dynamic offers like free gifts, prepaid-only offers or customer-specific offers to trigger specific user actions. It allows brands to shape shopper behaviour in ways that improve both conversion and profitability.
Optimised Checkout Experience
The checkout journey now automatically highlights the best available offer. Customers no longer have to search or guess. Brands using the Offer Engine have seen up to 30% higher conversions when offers are active.
Smarter Burn Management
Offer controls help every brand manage ROI without compromising on the shopper experience. Merchants can fine-tune offers with features like BIN-level targeting, velocity caps, and prepaid-only logic, ensuring that festive spending stays efficient and predictable.
Further, to close the loop, merchants can also use Cashfree-sourced bank offers across UPI, credit cards, and wallets. This is especially helpful for newer brands, because they do not need to set up bank partnerships or wait to create their own offer bouquet. Cashfree gives them a ready set of out-of-the-box offers that can be switched on instantly, adding real value for shoppers without adding extra operational work for the team.
Together, these upgrades make the Offer Engine a true conversion booster, giving D2C merchants the power to run festive offers that sell smarter and spend wiser.
Feel-Good Festive Commerce
Festive shopping is emotional; a good offer at checkout creates joy, rewarding the customer and encouraging purchase.
The upgraded Offer Engine drives measurable growth by sparking delight while protecting margins. Prepaid-only discounts are key this season, offering shoppers ‘smart savings’ and nudging them toward online payments. This shift away from COD means merchants reduce RTO risk, lower costs, and achieve healthier ROI without losing festive excitement.
How the Offer Engine Elevates the One-Click Checkout Stack
The upgraded Offer Engine sits at the heart of Cashfree’s One Click Checkout experience, strengthening the entire conversion stack. OCC already solves the core checkout challenges for D2C brands with mobile-first login, address prefill, faster payment flows, and built-in COD intelligence. The Offer Engine builds on this by bringing clarity and value into the exact moment when shoppers decide whether to complete their purchase.
Instead of relying on coupon fields or payment-step discounts, OCC surfaces the best offer instantly and automatically. This aligns perfectly with how modern buyers behave: they want speed, simplicity, and visible savings before choosing a payment mode. Paired with OCC’s prepaid nudges, risk controls, and smart paymode selection, the Offer Engine makes the entire journey feel more intentional and rewarding.
For D2C brands, this means every element of OCC, right from login to payment, now works together with the Offer Engine to reduce hesitation, increase prepaid share, and maximise overall checkout completion. The checkout not only becomes faster but also smarter and more value-first for the shopper.
Finishing the Year Strong
As the year wraps up, every offer counts. The brands that will finish strong are not the ones offering the most, but the ones offering smartly.
With Cashfree’s upgraded Offer Engine, D2C merchants can end the year with better conversions, higher ROI, and happier customers.
Because when your offers think smart, every checkout becomes a win. To know more about how you can integrate offers into your checkout, click to book a demo or reach out to sajmal.yousef@cashfree.com.
