“We at 1 Hair Stop understand the impact hair loss or thinning can have on a person’s self-esteem and that’s why we’ve made it our mission to make top-quality hair solutions accessible to all and to make women everywhere feel confident and empowered,” said Raina Grover, Co-founder of 1 Hair Stop.
On a mission to shake up the hair industry and empower women worldwide, 1 Hair Stop has overcome its fair share of challenges. But by prioritising innovation and customer satisfaction at every turn, the company has emerged as a true trailblazer in the Indian D2C space. Here’s the growth story of this thriving brand and how Cashfree Payments played a role in their journey.
Get ready to feel inspired!
Meet The Team: 1 Hair Stop
1 Hair Stop spawned almost unexpectedly in 2019 when during a vacation, sisters Richa and Raina decided to shoot some content with make-shift hair products. Soon, they realised that there is enormous potential in this industry and there are gaps where they could make a real difference.
Drawing upon their family’s experience in the human hair industry and their own background in digital marketing, they leveraged social media platforms to kickstart their business. What started as a beauty-centric brand, grew into much more as they interacted with their customers and quickly adapted to launch new products.
Today they offer a wide range of high-quality, natural-looking hair products, never seen before in the Indian hair market.
“We realise that this is about more than just hair to women and we constantly strive to provide our customers with the most innovative, practical, and natural-looking high-quality products”
Choosing Shopify to go Direct-to-Customer
1 Hair Stop launched its website in 2020 on the Shopify platform. Without any extensive background in website development, the team was able to launch a professional e-commerce website hosting thousands of SKUs.
“After my experience working with a plethora of brands in a digital marketing firm, I quickly realised the capabilities of Shopify and taught myself to build what is now, a professional website with thousands of SKUs. I would encourage other small businesses like ours to do the same as you do not need to be a developer with an extensive CS background to build an entire website from scratch.”
Online Payment Challenges
While accepting online payments, the team started facing a few challenges on their Shopify website. The success rate of transactions was falling, which was negatively impacting the customer experience and the business itself.
Partnering with Cashfree Payments
Soon, they discovered the Cashfree Payments Shopify Plugin. And, upon using the plugin, they were able to resolve their challenges quickly and provide a seamless payments experience to their customers.
Their integration with Shopify Dashboard works smoothly, and today, 1 Hair Stop’s customers can pay in 120+ online payment modes.
“With other gateways, the success rate of transactions was lower and we were facing issues with transactions showing up on the Shopify dashboard. Working with Cashfree Payments, we have since eliminated all major problems faced during inception.”
When asked about what is her favourite part about working with Cashfree Payment, Raina mentioned:
What the Future Holds for 1 Hair Stop
The brand has exciting plans to expand its product portfolio and cater to a wider range of customer needs. With an unwavering commitment to product quality and customer satisfaction, 1 Hair Stop is focused to cement its name as all things hair in the country.
“I attribute our success to our fantastic team of artisans and staff who work around the clock to ensure tight quality control and reliable customer support,” Raina Grover, co-founder of 1 Hair Stop.
Learn more about the Cashfree Shopify Plugin here.
