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A checkout page that enhances the overall shopping journey of the customers is important for businesses. It is because the customers make their payments at the checkouts and although it is the last but the most important step in the conversion process.
Many customers drop out during the checkouts, owing to a bad experience. According to a Baymard Report 2022,
17% of people abandoned their carts because they felt the checkout process was complicated. Likewise, 16% could not see the calculation of the total up-front costs while 9% felt there were not enough payment methods.
However, most of such issues can be fixed by making design changes to the checkout page. It is often an overlooked area when it comes to optimizing the app or website experience for customers. A good checkout page will –
- Improve the conversion rates and lessen the cart abandonments
- Acquire loyal customers and bring more repeat orders
- Increase the Average Order Value (AOV)
The design for digital app checkouts will vary as per the business type. Moreover, as online businesses are growing, customers seek convenience, safety and seamlessness. One-page checkout is getting increasingly popular over multi-page checkout as well.
If you are wondering what kind of checkout page designs shall suit your business, here we bring some of the best examples. Have a look at these ‘Top 6 Digital App/Site Checkouts’ to gain insight into what could be a good template for your business!
SNAPDEAL
Snapdeal, one of the first e-commerce stores in India, devised Snapdeal 2.0 by flipping its business model. It now has its lens on value-conscious customers.
Currently, they focus on Indian retail that is value-centric as 95% of the products on Snapdeal are below Rs. 1,000. Their average selling price is Rs. 500. Their target customers are those value-savvy buyers who are not looking for brands. A mega segment is looking for a combination of the right products at reasonable prices to which Snapdeal aims to cater.
Snapdeal has innumerable product categories and its product display page is simple with all the required details. Other than the product information, and its ratings, customers can check the offers on cards or other payment options for that product.
Checkout Page of Snapdeal Website
The checkout page consists of four sections – Login credentials, Delivery Address, Review Order and Make Payment. Under ‘Review Order’, customers can check the products and their prices added to their cart. They can also apply a promo code if they have any.
Once customers proceed to payment, they can see there are multiple payment options available along with the ongoing offers.
Customers can choose any payment mode according to their preference and their order is placed!
ZEPTO
Zepto, an instant grocery delivery app is about to celebrate its second anniversary of launch in 2023. Although new in the market, it is already disrupting the competitive and overcrowded grocery delivery industry. It is an instant delivery app that promises to deliver groceries in 10-15 minutes depending on the distance.
They are functional in all major Indian cities and plan to expand more. They are one of the largest players in the quick commerce delivery industry.
Zepto has seen remarkable growth owing to its quick delivery and moreover, smooth shopping and payment experience. It has several categories of groceries and household requirement items to choose from.
Zepto makes the entire shopping journey seamless with easy add-to-cart functionality and a one-step checkout page.
Convenient Checkout Page with Multiple Payment Modes
Once customers add the products and view their cart, they can check for all items and their quantities. They can see if there are products at extra discounts and if they unlocked free delivery or some other offers. Customers can view the detailed bill and confirm the delivery address before proceeding to make the payment.
They can add the delivery tip and apply coupons. Zepto gives transparency to customers by clearly showcasing the delivery fee and handling charges.
For a smooth checkout experience, Zepto provides innumerable options for payments. It also offers BNPL payments like ZestMoney and Simpl along with UPI, net banking and wallet payments.
So, customers can pay using their preferred mode of payment and get quick delivery!
NYKAA
All make-up lovers and customers who religiously follow skincare and wellness routine are well aware of Nykaa. When it comes to business, Nykaa, an Indian make-up e-commerce company turned unicorn in 2020.
What led to Nykaa’s growth is a combination of multiple reasons. While many fake products are sold online, Nykaa claims to have more than lakh products from 1900+ brands that are 100% authentic.
Nykaa switched from an online-only store to an omnichannel store. It sells beauty, wellness and fashion products across websites, mobile apps and 100+ offline stores.
Nykaa also built a network of influencer marketers. It engaged customers through blogs, make-up tutorials and videos like DIYs, etc. The product display pages of Nykaa often contain links to these tutorials and influencer videos.
Nykaa also enhances customers’ shopping experience by providing several alternatives on the product display page. For example, if customers look out for lipstick or foundation, the product display page comes up with all its shades and variants.
Customers can scroll and decide what they like the best and would want to purchase. It also displays similar products viewed by other customers along with the ratings and reviews by previous customers.
Nykaa’s Checkout Experience for Customers
Once the customer wants to checkout, it is a simple 3-step process. The first step is to ‘Sign In’ and if the customer is already logged in, then s/he can go directly to the next step. The second step is to add an address or select an already added address to which the customer wants the delivery.
Once the customer is ready to make the payment, the Nykaa checkout page offers a range of payment methods to the customers. From providing card payment options, UPI, wallets and net banking to ‘Shop Now Pay Later’, EMI options and gift cards, Nykaa has it all. Customers can opt for COD orders as well.
DREAM 11
This online gaming app is all the rage among game lovers. It is because the Dream 11 is different from other mobile games or video games. Dream 11 is a fantasy sports app with fantasy teams based on real matches.
It allows customers, or rather gamers to select matches from upcoming tournaments. They can then create their teams and select real players for a ‘dream team’. It supports cricket, football, hockey, and several such sports on its platform.
Dream 11 ensures that customers betting money to play have their phone numbers linked with Aadhar. To play the game, customers have to add cash to their Dream 11 account. They can do it through various payment modes like wallets, UPI, cards, etc.
Dream 11 also provides guidance to customers and answers FAQs related to adding money to their accounts – here.
Dream 11 is popular not only because it allows customers to have a fantasy team with real players but because it awards cash prizes. These cash amounts can be withdrawn directly into the bank accounts by the customers after one-time verification.
Customers have to request a withdrawal and via IMPS, the winning amount is processed and credited almost instantly or within 3 working days. If it is processed via NEFT, it is credited within 3 working days. Therefore, it is attracting a lot of customers.
The gaming industry in India is expected to reach USD 4.88 billion by 2026, registering a CAGR of 20.83% over the forecast period 2021 – 2026. Dream 11 has tapped into this opportunity and won customers by awarding real cash in prizes.
RAPIDO
Rapido, an Indian bike and auto aggregator has about 10 million users and aims to revolutionize intra-city travel. It assures safety along with economically priced rides for intra-city commutes.
Rapido focussed on the stage-wise evolution of the service and the app. It uses a plain interface with minimalistic colours. As soon as customers chose the pick-up and drop points, it shows the rates of both bike and auto along with the expected time to arrive.
Right there customers can check for any available coupon and also select the payment option. They can choose from various payment methods that they have added before or they can add new options.
Checkout Page with Multiple Modes of Payment
Rapido, apart from providing quick and cheap rides to customers, provides multiple payment modes. They can pay in cash, UPI, wallets or other methods. When customers are in hurry, they often go for automatic debit through postpaid or BNPL options.
For daily users or regular commuters, Rapido offers ‘Power Passes’. Customers can purchase it once and save money on each ride.
CRED
CRED, an Indian fintech company is a reward-based credit card payments app. It allows customers to pay credit card and other bills, make UPI payments, check credit scores, etc. With each payment, customers earn vouchers, coins or rewards.
CRED distinguishes itself with a neat design and simple interface. It showcases the wallet balance, coins and vouchers just below the customer’s name. It first highlights the upcoming bills and then lists various offers on card payments, referrals, etc.
CRED has different tabs for ‘cards’, ‘rewards’, ‘pay’ and ‘shop’. Under ‘cards’, customers can set up new cards, view the card statement and check offers on the credit card. Likewise, under ‘pay’, they can make bill payments – not only the credit card but also education fees, insurance premiums, loan repayments, FASTag, recharge, rent and other utility bills.
Checkout Page & Payment Methods
Customers can pay using UPI – CRED Pay as well as the added card.
Customers can now also scan and Pay with CRED Pay (UPI Payments). It now also facilitates travel bookings and shopping from its in-app online store.
These are a few examples of the top 6 digital app checkouts to look for!
You can look out for more such checkout designs and templates to decide what goes best with your business for more conversions.
All these online apps ensure that their customers have a plain-sailing shopping journey. Right from choosing the products to adding to the cart, it should be effortless for the customers.
Customers love transparency and alternatives, be it product descriptions or payment modes. Therefore, an easy checkout page providing customers with several modes of payment is crucial for businesses to avoid last-minute cart abandonments.
While these are the 6 digital apps we’ve highlighted for their checkouts, several others might have been missed. If you have a suggestion to add to the list, do write to us and we’ll be glad to feature it in one of our subsequent articles.
A Quick Note about Cashfree Payments!
Cashfree Payments is a banking and payments company which enables 1,50,000+ businesses with payment collections and vendor payouts in addition to multiple other payment solutions. Cashfree’s solutions power multiple businesses, including Zepto, Nykaa, Dream11, and CRED.
If you are interested in exploring how Cashfree can power your business, connect with us and contact our sales team.
