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Online shopping has become extremely easy in today’s world- it’s just a matter of scroll, click, buy, and done. However, behind that smooth experience, businesses put a lot of thought and effort. This is especially true for the checkout page design.
If you’re a business owner, you can’t afford to not read this comprehensive guide. We’re going to talk about what a checkout page is and how you can design it the best using real-life examples.
What is a Checkout Page?
Have you ever ordered anything online and thought “Wow, that was damn easy and quick”? Well, that exact step you performed before hitting “Place Order!”? It is known as checkout. And the page where you did all of this? Yes, that’s called the checkout page.
In other words, the checkout page is the final step in a customer journey. It typically asks you to fill in key details like shipping address, payment information, and order confirmation.
If you look at it from a business point of view, you can’t ignore the value of this page; this page is the make-or-break deal for your business. It’s easy to guess why- ALL THE CONVERSIONS HAPPEN HERE!
Why is Checkout Design Important?
In e-commerce transactions, the checkout page isn’t just a back-end formality- it’s a powerful conversion engine. Checkout page design, if not done right, can invite abandoned carts, frustrated users, and lost revenue.
On the contrary, a well-designed checkout page guides customers smoothly to the finish line. It ensures the buying process feels quick and hassle-free so as to reduce mid journey drop offs.
Here are 7 things a great checkout design can do for your business:
- Reduce Cart Abandonment
A neat and clean checkout page with clear layouts and easy-to-fill elements encourages users to complete the transaction. This helps you skip being a part of the 70.19% cart abandonment statistic.
- Boost Trust
When you mention all the pricing, terms and conditions, and privacy notes clearly, it gives your business a sense of credibility.
- Improve Mobile Conversions
With mobile purchases dominating the e-commerce market (63% of e-commerce transactions), a responsive and user-friendly checkout design can be extremely rewarding. You can skyrocket your mobile sales like never before.
- Offer Inclusivity
A great checkout design supports your audience. It offers guest checkout and multiple payment options, which makes the experience wholesome and inclusive for every customer segment.
- Enhance Speed
The one-click payment option that an effective checkout design page offers is a goldmine. It shortens the path to purchase by a seamless auto-fill method, ensuring speedy conversions.
- Drive Loyal Customers
There’s a popular saying- the first impression is the last. This is true for your checkout page as well. When you provide a hassle-free purchase experience to your customers, it often brings repeated sales.
- Enable Personalisation
A well-designed checkout page with address lookups, suggested shipping times, and saved preferences makes your customers feel heard and understood.
Top 16 Checkout Designs
Let’s see how some well-known brands across various industries do their checkout page design for maximum conversions.
The goal here is simple- take inspiration and implement. It’s advised not to copy the design simply. It’s always better to tweak here and there based on your industry and product.
Note: You’ll find both website and app checkout designs below.
- NUXE Paris- simple, quick, and clean
Source: NUXE Paris’ Checkout Page
NUXE Paris is a French skincare brand that proves you don’t need fancy or complicated fields at the checkout to drive conversions. Their checkout design is clean and mentions important elements like “Shop Pay” and “Google Pay” at the top for shoppers in a hurry.
Furthermore, their contact and address forms neatly finish on a consolidated/single page, which is important for fast checkouts.
What strikes the most is that they offer purchase directions, like cart → information → shipping → payment, even after creating a simple checkout page. These purchase progress buttons at the top further ease shoppers’ last-minute anxiety.
All in all, they have a calm and well-organised design that reflects that brand’s luxury vibe.
- Apple- functional, foolproof, and trust-driven
Source: Apple’s Checkout Page
Apple’s checkout design is a live example of verification at its best. As you can see in the above image, their structured layout guides users step-by-step with real-time validation and to-the-point error prompts. Such efforts make the form feel more intuitive and foolproof.
What we really liked about Apple’s checkout design is its “OTP requirement for delivery” message. They have mentioned it at the correct place, i.e., at the bottom right, and for the correct purpose, i.e., trust and transparency.
Beyond drawing inspiration from Apple’s checkout design, there’s an extra takeaway for you: consider adding an autofill option for address fields to streamline the experience even further.
- Xero Shoes- confident and conversion-ready
Source: Xero Shoes’ Checkout Page
The use of colours, font type, and placement of elements- Xero Shoes has designed its checkout perfectly. At a rough glance, everything would seem normal to you. However, once you look closer, you’d notice how reassuring their page is. The blue strip at the top with claims like “5000 Mile Sole Warranty”, “79,127 5-Star Reviews”, and “1000,000+ Happy Customers” effectively reduces buyer friction.
Xero Shoes’ checkout design also has a 3-step visual progress bar, which gives a sense of orientation and direction to the clients. The Nuxe Paris example we discussed previously also had a button-progress bar. However, it’s always better to present it more visually, like Xero Shoes has done. The reason? It is more visible in your clients’ eyes.
One thing that Xero Shoes could have added is a delivery estimate under the product summary. Doing so could seal buyer confidence in purchasing only from you.
- Lululemon- innovative and smart
Source: Lululemon’s Checkout Page
Lululemon’s checkout page stands out for its urgency and smart and friendly customer nudges. The red text alert that says “FYI: items are going fast” isn’t just a general cosmetic message; it uses customer psychology of scarcity, encouraging leads to make a quick decision.
Apart from this, Lululemon has flawlessly used sales and marketing techniques- instead of using just “Remove” under the added products, they have given users an option to “Save for Later” which is a brilliant move to gather hot leads.
They have also mentioned payment options diversely, like PayPal and exact installment plans that let users know how much they pay and at what frequency.
- Cartlane.com- personalised
Source: Cartlane.com’s Checkout Page
Cartlane is an Indian jewelry brand that has taken personalization to new heights. The most fascinating feature of their checkout design is the “See it Before You Buy It”. By strategically including this option at the checkout, they provide a solid reason for users to buy online from them.
We like how thoughtful this move is, as people tend to think 100 times before buying premium products like a jewelry set.
There is also a “Need Assistance” WhatsApp button at the top right corner that adds a layer of confidence at the last step. Moreover, they do not shy away from claiming the quality of their products by offering reassuring options like “15 Day Exchange”.
All in all, a powerful checkout design that’s calm rather than rushed.
- UNIQLO- considerate
Source: UNIQLO’S Checkout Page
UNIQLO’s shopping cart is clean, easy to use, and quite smart. One of the nicest touches is the “30-minute item hold after you click checkout” message. It’s a small detail, but it gives buyers time to double-check their order without worrying that the item might sell out.
The design also highlights which products are made with recycled materials. This is a great effort, especially when shoppers are growing more eco-friendly day by day. There’s no hard sell, just a soft nudge toward better choices.
Moreover, under the selected items, the “People Also Bought” section makes it easy to discover more pieces. Customers can also add a gift option or use a voucher, making the purchase price seem in their favour.
- Bergdorf Goodman- thoughtful
Source: Bergdorf Goodman’s Checkout Page
The above checkout page from Bergdorf Goodman mainly focuses on thoughtfulness and promo codes. What makes it different is how small, thoughtful touches are added without being too much. For example, users can choose between free eco-friendly packaging or a $7.50 luxury wrap called “BG Signature.” It’s a nice way to make the order feel special.
Additionally, the page doesn’t push users to sign in or rush- it gently offers the option for both to continue as a guest or sign in.
Promo codes and gift cards are at the bottom, so they don’t get in the way. The “Review Your Order” button feels low-pressure, which makes the whole process smoother. Nothing feels cluttered or loud. Overall, it’s an elegant design that makes buyers feel like the store respects their time and wants their experience to be easy and a little bit special.
- Guitar Center- FAQ-centred and comprehensive
Source: Guitar Center’s Checkout Page
Guitar Center’s cart page does more than just show the order- it helps your users feel ready. The FAQ section is built right into the page. So, instead of going through menus or opening new tabs, buyers can get quick answers to: return policies, shipping, coverage, and price matching. It’s like having a helpful store rep right there, before they even click “Checkout.”
Another smart touch is the “One More Thing” row. It doesn’t feel like random ads- it shows small items buyers might have forgotten, like a gig bag or extra strings, based on what they’re buying.
The option to protect the gear is right under the selected item, not hidden in a separate step. Everything is in one place, with payment options and rewards shown upfront. It’s clearly built with real musicians in mind.
- Starbucks- warm, personal, and effortless
Source: Starbucks’ App Checkout
There’s something warm and personal about how Starbucks does checkout. It’s not just asking for a coffee order- it almost feels like a chat with a local barista. That little note box? It encourages buyers to type, “Hey, make it extra hot” or “No foam, please.”
Plus, the pricing and tax details are present at the bottom, so they don’t get in the way. Even the “Add Item” for an additional coffee button feels gentle, not pushy. Everything about this screen feels relaxed, like Starbucks wants its customers to feel, i.e., at ease, not rushed.
- Lenskart- energetic and benefit-packed
Lenskart’s checkout has a pulse. That ticking countdown adds just the right amount of urgency, while the “free gift added” feels like a nice little win. Buyers also get a cashback offer that kicks in after 15 days- a subtle way to bring them back for another round.
Plus, seeing “1.3K+ bought” gives that instant trust boost, like they’re making a smart choice. The page also layers in BOGO deals, reward coins, and Gold member perks without making things feel cramped. It’s fast, packed with value, and fun to scroll through. In short, this checkout doesn’t feel like the end; it feels like part of the reward.
A small nudge: letting your users preview how that cashback will work could build even more trust.
- Westside- smart and psychology-inspired
Source: Westside’s App Checkout
Westside’s mobile checkout tried to mirror the real-world shopping psychology.
By using 999 INR as the minimum order value, the company tries to put their leads into a curious shopping mode. It’s very similar to a store assistant suggesting, “You’re almost there, just add one more product for the flat 30% discount!”
Even the add-ons at the end are designed like an impulse. They are colourful, compact, and comparatively low-priced compared to the product in the cart.
In short, Westside knows how to engage and re-engage users in a creatively psychological manner.
- Flipkart- effective and in order
Source: Flipkart’s App Checkout
Flipkart’s mobile checkout does more than just help you buy something- it makes the whole process feel good. First, you see the 52% discount, which grabs your attention and makes you feel like you’re getting a great deal. Then there’s a ₹799 VIP membership offer that saves you ₹12 right away. It’s not a huge amount, but it feels special, like you’re unlocking a bonus.
You can also use Flipkart coins, which makes things feel a bit like a game. And just when you’re feeling happy about saving money, they suggest donating to the Flipkart Foundation. It doesn’t feel pushy- more like, “You saved a bit, want to help someone too?”
Even the bank offers shown on the next page make you curious. Overall, it’s not just about paying- it’s a smart and friendly experience that makes you feel good about your choices.
- Manduka- simple and focused
Source: Manduka’s Mobile Site
Manduka’s checkout doesn’t take up the whole screen. We feel that’s a good thing. It keeps things clean and easy to follow without feeling overwhelming. Even in a smaller space, it gives its users everything they need to finish orders smoothly. All in all, their way of presenting their checkout perfectly matches their calm, thoughtful vibe.
Furthermore, their choice of contrasting colours like red, black, and white makes users want to click and complete the desired action.
- IKEA- fast and reassuring
Source: IKEA’s Mobile Site
IKEA’s checkout shows a little message, indicating the delivery date, like “delivery by tomorrow.” This kind of detail helps buyers feel confident and taken care of. In a world where 10-minute deliveries are becoming common, it’s a smart way to let people know they won’t have to wait long. This gesture also fits well with IKEA’s reputation for being quick and reliable.
The yellow live-support option on their mobile checkout design also lets users buy without stressing over failed payments and delayed deliveries.
- Kohler- flexible and helpful
Source: Kohler’s Mobile Site
Kohler’s checkout design page includes a message about no-cost EMI (easy monthly payments), which is really helpful for bigger purchases.
Adding such a message and a facility shows they understand not everyone wants to pay everything upfront. Basically, it’s a thoughtful touch that makes buying from them feel easier and more flexible.
- Sock Shop- clear and honest
Source: Socks Shop’s Mobile Site
If you look at it, there’s nothing very fancy on Socks Shop’s checkout page. They have implemented very similar checkout design elements that we have talked about till now. But there’s one distinguishing feature- the delivery chart!
Sock Shop does a great job of showing delivery charges clearly, based on where you live. That kind of transparency avoids surprises and builds trust. It feels straightforward and honest, just like the kind of place you’d enjoy buying fun socks from.
Let’s just recap the main points that we have learned through these real-life examples. Let’s do it in a numbered list format to better remember them.
9 Features of a Top-Performing Checkout Page Design
A high-performing checkout page shouldn’t just look clean- it must revolve around overcoming various barriers, winning your customers’ trust, and providing a structured, hassle-free purchase experience.
While the design of your checkout page would vary as per the industry you’re in and the product/service you sell, there are a few common characteristics that every business follows:
- Guest Checkout Flexibility
Nobody on the internet, we repeat- nobody on the internet likes to create an account just for a purchase. Therefore, it is important to provide a guest checkout. Guest checkout simply means not asking your customers to create an account or even log in to complete their transaction.
Guest checkout has various benefits- it reduces friction, enables a faster checkout, and makes the process feel safer and more convenient for customers.
Here’s a tip: If you want to collect information, invite your customers to create an account AFTER the purchase and NOT BEFORE.
- Clear Progress Flexibility
Multi-step checkouts with a progress bar at the top are a way to gamify your checkout. It not only makes your checkout look more organised but also encourages your customers to complete the purchase.
In short, a small visual indicator or a breadcrumb like Shipping → Payment → Review helps orient users. This small UX effort can release anxiety and boost conversion rates. This is especially true for new users who have no clue how long your checkout page is.
- Persistent Order Summary
A small order summary, either as a sidebar or at the top-right corner, is important at all times during the checkout. This is because human beings are price-sensitive creatures unless and until they are millionaires.
Seeing exactly what they are paying for, how much is the delivery fee, discounts, tax, etc., keeps them grounded as they move further.
- Trust Signals and Security Cues
Adhering to this step is extremely vital. Given the growth in cybercrime rates, nobody dares to make a payment online unless they are sure of the authenticity of the payment gateway and the business, in general.
As a result, adding trust signals like SSL badges, familiar payment logos, and clear return policies is a must. Apart from these, you can also add a customer support chat at the checkout page to reinforce a sense of safety.
- Smart Autofill and Address Suggestions
Smart autofill and address suggestions help reduce typing errors. Furthermore, it doesn’t test your customers’ patience in correctly setting up the pin on the map for accurate delivery location.
Autofill also helps speed up the checkout process, making the sales generation easier than ever before.
- Multiple Payment Options
This is a no-brainer- the more payment options, the greater the chance of revenue. Did you know 63% of consumers prefer to use digital wallets for payments? Therefore, your checkout page should have all- Google Pay, Apple Pay, PayPal, etc.
Having many options not only benefits you but also gives flexibility to your customers. It’s like giving them the option to say, “How about I pay via Apple Pay today, as there is insufficient balance in my PayPal?”
- Mobile-Friendly Design
As mentioned before, a mobile-friendly checkout design can skyrocket your business revenue. Therefore, it is essential to ensure the mobile-responsiveness of your design.
You can prioritize simple form layouts, large input fields, and minimal steps. Apart from this, avoid fancy/unreadable fonts, support auto-fill, and add a sticky “Place Order” button that remains visible as users scroll.
- Built-In Support and Reassurance
You don’t want your customers to wait infinitely to get their queries resolved at the checkout step. So, either have active/live customer support or use the FAQ concept to your best. By the FAQ concept, we mean adding important payment-related or maybe checkout-related questions and answers at the end of your checkout page.
Simultaneously, offer helpful prompts like “Edit your response before payment” to settle last-minute hesitations. Doing so can nudge completion without pressure.
- Minimal Required Form Fields
Remember this- each additional required field could lead to higher abandonment. Therefore, it is important to be precise, asking what’s truly necessary. Some important necessary fields that every business adds are: name, email, shipping address, and payment details.
Anything beyond these, like company name, secondary phone number, how they found you, could either be optional or collected after the payment.
Conclusion
There you go! You just learnt that a checkout design page isn’t just aesthetics- it’s about creating a trustworthy experience that encourages your users to take the desired action.
Do remember- no one size fits everyone! So, even if you’re in the same industry as the companies we listed above, make sure to add a personal touch.
Let them just be an inspiration for you to design even better checkouts.
All the best!
