{"id":13798,"date":"2022-12-09T14:39:32","date_gmt":"2022-12-09T09:09:32","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=13798"},"modified":"2023-01-17T17:51:31","modified_gmt":"2023-01-17T12:21:31","slug":"cashfree-omnichannel-payment-services","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/","title":{"rendered":"What are Omnichannel Payments? A Complete Guide for Businesses"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Omnichannel_Payment_The_Need_Of_The_Hour\" >Omnichannel Payment: The Need Of The Hour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#How_are_Omnichannel_and_Multichannel_Different\" >How are Omnichannel and Multichannel Different?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Benefits_of_Omnichannel_Payments\" >Benefits of Omnichannel Payments<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Enhance_Customer_Experience\" >Enhance Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Boost_Customer_Base_and_Sales\" >Boost Customer Base and Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Cost_Effective_for_Businesses\" >Cost Effective for Businesses<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#How_To_Enable_Omnichannel_Payments_For_Your_Business\" >How To Enable Omnichannel Payments For Your Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#1_On_Website_and_In-app\" >1. On Website and In-app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#2_Off_Website\" >2. Off Website<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Payment_Links\" >Payment Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Payment_Forms_or_Excel_Plugins\" >Payment Forms or Excel Plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#QR_codes\" >QR codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#softPOS\" >softPOS<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#How_To_Choose_an_Omnichannel_Payment_Service_Provider\" >How To Choose an Omnichannel Payment Service Provider?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Multiple_Payment_Modes\" >Multiple Payment Modes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#International_Payments\" >International Payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Compliance_Security\" >Compliance &amp; Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Quick_Settlement_Cycles\" >Quick Settlement Cycles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Easy_Integration\" >Easy Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Quick_Onboarding\" >Quick Onboarding&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Detailed_Payment_Analytics\" >Detailed Payment Analytics&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Efficient_Payment_Reconciliation\" >Efficient Payment Reconciliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Payment_Gateway_Pricing\" >Payment Gateway Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-omnichannel-payment-services\/#Conclusion\" >Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">With digital payments evolving day by day, customers\u2019 experience is of paramount importance for businesses. Today, customers seek a seamless, efficient and time-saving payment experience. Here, <strong>omnichannel payment services<\/strong> have a major role in enabling it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses provide multiple payment methods like <strong><a href=\"https:\/\/www.cashfree.com\/blog\/upi-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">UPI<\/a>, cards, net banking<\/strong>, etc. so that the customers have numerous options to choose from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, extending these payment options to multiple channels of customer interaction varying from an online site and a mobile app to retail stores or home deliveries is the current need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that use <strong>omnichannel payment gateway<\/strong> can provide diverse payment options at several customer interaction points. Therefore, it results in better customer experience and repeat orders and customer retention.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.cashfree.com\/payment-gateway-india\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=omnichannel_payments_blog\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/DCW9zGagqcDOkRNFG3NwmgVKi53NsJS7488QhIoH2YPsAfjrADtkmTIwBFV0j69GPzSkH81-Q4xajkAV7CGXl0Zlq9UZSoK2rB1y40lTMHhzbEwx7Kj_kroVCjiGU6EgsaFJYH4AlSjsgUliuc_LAwH7KeBayHACSFD-H3I_-Uuo2dBeeb0lgACMLh7Axw\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, according to <a href=\"https:\/\/www.omnisend.com\/blog\/omnichannel-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend Report 2021<\/a>, marketers who used three or more payment channels earned a 494% higher order rate than those who used a single channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how can your business achieve that?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s find out!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-omnichannel-payment-the-need-of-the-hour\"><span class=\"ez-toc-section\" id=\"Omnichannel_Payment_The_Need_Of_The_Hour\"><\/span><strong>Omnichannel Payment: The Need Of The Hour<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An omnichannel payment means a comprehensive platform which <strong>integrates multiple payment methods at all sales channels<\/strong> giving a single view of the customer\u2019s transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers switch from online to offline (aka from store websites to retail storefronts). Suppose a customer buys a dress at a retail shop and then s\/he wants to return it. But s\/he doesn&#8217;t have to do the hassle of going to the store again by booking the return through the online website and asking for a refund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, an omnichannel payment service works like a unified portal that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers <strong>multiple payment options at all customer touchpoints<\/strong> as well as maintains a cohesive report of all their transactions accessible from any touchpoint<\/li>\n\n\n\n<li>It gives a holistic view of their payments that can help in <strong>quick repayments or getting insights into the payment trends<\/strong><\/li>\n\n\n\n<li>Enhances the process of giving a personalised experience to the customers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-are-omnichannel-and-multichannel-different\"><span class=\"ez-toc-section\" id=\"How_are_Omnichannel_and_Multichannel_Different\"><\/span>How are Omnichannel and Multichannel Different?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Multi-channel means that a business has multiple sales channels for example &#8211; online stores, social media shops, retail stores, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this does not ensure the flow of information among them or sharing of customer data or that it has a centralised database.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an omnichannel payments gateway, <strong>customer data<\/strong> and <strong>transaction details<\/strong> that are <strong>collected at one sales channel<\/strong> are <strong>shared, accessed and managed at all touchpoints<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-omnichannel-payments\"><span class=\"ez-toc-section\" id=\"Benefits_of_Omnichannel_Payments\"><\/span><strong>Benefits of Omnichannel Payments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel blurs the boundaries between the physical and digital interactions of the customers with the companies. This is the biggest benefit that omnichannel payment offers. This comes with its own set of advantages-\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhance_Customer_Experience\"><\/span><strong>Enhance Customer Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Accepting multiple payment methods gives customers additional options and convenience. But with omnichannel payments, the payment process for customers becomes simplified, flexible and convenient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a <strong>centralised dashboard that contains payment reports, transaction history, and all purchase details in one place<\/strong> but can be <strong>accessed through multiple channels<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses can know the preferred mode of payment of the customers and the channel they prefer and offer more personalised solutions to the customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_Customer_Base_and_Sales\"><\/span><strong>Boost Customer Base and Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that store all the customer data at one location can actually break down the data to understand the customer\u2019s journey. They can also get <strong>channel insights<\/strong> as to <strong>how the business performs via which channel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accordingly, businesses can plan channel <strong>optimisation<\/strong>, <strong>plan email marketing<\/strong> to targeted customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_Effective_for_Businesses\"><\/span><strong>Cost Effective for Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Managing multiple payment options at separate channels is time and resource exhaustive. It may require multiple third-party integrations as well but work with omnichannel payment gateways can be cost-effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will <strong>save time, money and effort making the entire payment process and data analysis more efficient<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-enable-omnichannel-payments-for-your-business\"><span class=\"ez-toc-section\" id=\"How_To_Enable_Omnichannel_Payments_For_Your_Business\"><\/span><strong>How To Enable Omnichannel Payments For Your Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opting for an omnichannel payment service for your business can help you to collect payments from various channels. You can <strong>add plugins<\/strong> to the payment platforms or direct the customers to the <strong>payment gateway<\/strong> where they can <strong>choose their payment method<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For collecting payments, you can use online methods of UPI, net banking, and cards. You can also share <strong>payment links<\/strong> through emails or messages. For <strong>offline payments<\/strong> for home delivery or at retail shops, <strong>POS machines<\/strong> are also an option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cashfree.com\/soft-pos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cashfree Payments<\/a> now offers <a href=\"https:\/\/www.cashfree.com\/blog\/what-is-softpos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>softPOS<\/strong><\/a> where an android mobile can be used as a digital POS machine and the business agents need not carry a physical POS machine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cashfree Payments, as an omnichannel payment gateway, supports multiple payment methods. Customers can pay via UPI, cards, QR codes, etc. as well as through different channels like websites, mobile apps, and offline channels.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can easily enable the <strong>Cashfree Payments<\/strong> gateway in the following ways:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_On_Website_and_In-app\"><\/span>1. <strong>On Website and In-app<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can collect payments on your website\/app or an e-commerce site through a payment gateway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A payment gateway can offer a one-stop solution to collect and split payments seamlessly across multiple vendors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It allows <strong>mobile integrations<\/strong>, <strong>website integrations<\/strong> as well as <strong>e-commerce plugins<\/strong> for the on-site shopping experience. Your customers can pay via any <strong>card<\/strong>,\u00a0 <strong>net banking options<\/strong>, <strong>UPI<\/strong>, <strong>Paytm<\/strong> &amp; <strong>other<\/strong> <strong>wallets<\/strong>, <strong>EMI<\/strong> and <strong>Pay Later options<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hZXRPt-GaNTebOEnT6RyB-EeBRdTMsAGXC_BMtZYqaAcLFSyUhAV0edu_uFrNNi3cqzTgVf6vRDblkFvaRlciQ3zljeFt7pmQNE1laWc4ySyDGT1AqfSCpQdCBWaS_Piwg-VAAajBeu3N7QDCMrN1Os2RYjjGEMyfN2E1pM9qsu9ZjI_QF0Fx12K0tNHlA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, payment gateways like Cashfree Payments offer <strong><a href=\"https:\/\/cashfree.com\/blog\/reconciling-your-payment\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated payment reconciliations<\/a><\/strong> and manage customer refunds with ease. Marketplaces, financial services, on-demand services, franchises and multi-branch outlets can use a split payment gateway<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, businesses can now <strong>offer their customers subscription plans<\/strong> and auto-charge future payments. It can be periodic or on-demand with one-time authentication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can <strong>automate recurring payments<\/strong> and reduce subscription churn with Cashfree Payments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Off_Website\"><\/span>2. <strong>Off Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses in e-commerce and delivery niches need to collect payments from websites on a daily basis. Moreover, <a href=\"https:\/\/www.cashfree.com\/blog\/accept-payments-without-website-or-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">freelancers and SMBs with no website<\/a> require a safe and robust payment collection system as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s explore some payment acceptance options available.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Payment_Links\"><\/span><strong>Payment Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Create <strong>customised payment links<\/strong> with an auto-filled amount on which the customers can click to pay with their choice of payment mode. The merchants can also <strong>share payment requests<\/strong> via emails, SMS or social media sites like Whatsapp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses can also use <a href=\"https:\/\/www.cashfree.com\/cashgram\/\" target=\"_blank\" rel=\"noreferrer noopener\">payout links<\/a> for refunds where the customer can enter their bank details, UPI number, etc. to receive the amount.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.cashfree.com\/payment-links\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=omnichannel_payments_blog\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/P8Sgs4aMOp3asDlpmQqzFHYexwZHXaQjOShVU1IZQMmMKjg_IcJNyyzhGb-r3WXR-pYyav4_5i97zVe76MLFRMPmISmufIEx1QSRiULtZgTZDiX-OyKejxbPOP7cn8xQw1xskwHOi_IFGtgaibCqrguzBg0qdOsinInyCAUtRtLfPNJnORo2RRp5gaEyNA\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Payment_Forms_or_Excel_Plugins\"><\/span><strong>Payment Forms or Excel Plugins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You can create <a href=\"https:\/\/www.cashfree.com\/payment-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment pages or forms<\/a> and excel plugins for off-website collection. Multiple payment requests can be sent from the excel sheet through <strong>emails<\/strong>, <strong>messages<\/strong>, <strong>Whatsapp<\/strong> and similar mediums.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"QR_codes\"><\/span><strong>QR codes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Merchants can use <a href=\"https:\/\/www.cashfree.com\/upi-qr-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quick Response (QR) codes<\/a> where the customers can <strong>scan the graphic code to make payments<\/strong>. COD offers have become digital replacing cash.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even in retail shops, customers can make payments by scanning QR codes using their preferred mode of payment. <strong>QR codes can be of two kinds<\/strong> &#8211; <strong>static<\/strong> or <strong>dynamic<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Static code<\/strong> is <strong>fixed<\/strong> or an <strong>open QR<\/strong> where businesses can <strong>collect multiple payments from various customers with the same code<\/strong>. Customers have to scan and enter the amount they are going to pay.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.cashfree.com\/upi-qr-code\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=omnichannel_payments_blog\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/4xMnI9YTa052pH2roH9dXm2MhTQuDjFQAUbt8oXdAwlQPnO1S6ANlL0SyjxjWH671GlJtzxmQ_crL1ZSYd44KMXD2txr_Okgk3HlTM7A17WaPgEvdpjsjnYr-6PnLSS3cY968p91rqroD3pv440cPvEUr_WI72HaTvRXPkHsNKft58Aqd321snB5GKBNEQ\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dynamic code is unique to each transaction<\/strong>, where the merchant is in complete control. The <strong>merchant creates the code<\/strong> which has the <strong>payable amount mentioned<\/strong> that cannot be changed by the customer. The code also expires after one transaction and is valid for some time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"softPOS\"><\/span><strong>softPOS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cashfree.com\/blog\/epos\/\" target=\"_blank\" rel=\"noreferrer noopener\">POS or point-of-sale<\/a> machines are often used in retail stores that allow customers to pay via cards or UPI or other modes of payment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>softPOS<\/strong> is an <strong>android app that acts as a POS machine<\/strong> which can be used to accept payments. Agents can use this app and collect payments through <strong>cards<\/strong>, <strong>UPI<\/strong>, <strong>BNPL<\/strong> <strong>(Buy Now Pay Later) <\/strong>and<strong> <\/strong>even<strong> cash<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cashfree Payments softPOS<\/strong> allows businesses to <strong>convert the android mobile into a POS machine<\/strong> thereby eliminating the need for physical POS It helps in <strong>centralised monitoring of online and offline payments<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRO TIP:<\/strong> Cashfree Payments has introduced static QR codes on the SoftPOS app. Businesses can add multiple delivery agents to accounts and accept error-free and contactless in-store payments from customers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.cashfree.com\/soft-pos\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=omnichannel_payments_blog\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Iig-TtPrva8YGnEj8nuAlM8lXcv6c1bCmFAjL2l4nnEIPJ8bGjPsbzQGE1i2vQrJ_lqHpymJ1VsGHnUfM4DK64172vTMxeUlP9IUMCsknunmA86wmkDOj-Fr9C6giPqyq7_2r94QcwCjODl6TJU5h26TahsCLtE5QtFAk7_H2KiyWt_3alBOzG2DbF-vkA\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-an-omnichannel-payment-service-provider\"><span class=\"ez-toc-section\" id=\"How_To_Choose_an_Omnichannel_Payment_Service_Provider\"><\/span><strong>How To Choose an Omnichannel Payment Service Provider?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before finalising an omnichannel PSP, businesses and merchants should carefully consider a few aspects:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multiple-payment-modes\"><span class=\"ez-toc-section\" id=\"Multiple_Payment_Modes\"><\/span><strong>Multiple Payment Modes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For selecting an omnichannel payment service provider, it is important to consider <strong>how many channels <\/strong>and<strong> payment modes it supports<\/strong>. This provides customers with more options for payments and results in lesser cart abandonments owing to a lack of preferred payment modes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The payment gateway should <strong>support all major credit <\/strong>and<strong> debit cards<\/strong> and must <strong>allow net banking <\/strong>and<strong> UPI <\/strong>as well as support<strong> digital wallets <\/strong>and<strong> BNPL <\/strong>or<strong> EMI options<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-international-payments\"><span class=\"ez-toc-section\" id=\"International_Payments\"><\/span><strong>International Payments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As businesses are expanding, they have customers in multiple nations. Merchants want to integrate their websites with a payment gateway that provides multiple modes of payment<strong> including international payments<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when choosing an omnichannel payment gateway, <a href=\"https:\/\/www.cashfree.com\/send-money-to-india\/global-payouts\/\" target=\"_blank\" rel=\"noreferrer noopener\">check if it supports not international payments<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For international payments, the payment service provider should accept payments in <strong>multiple currencies<\/strong>. This will allow customers to pay in their preferred currency and the entire payable amount can be converted to INR or the currency the merchant uses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-compliance-security\"><span class=\"ez-toc-section\" id=\"Compliance_Security\"><\/span><strong>Compliance &amp; Security<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A payment gateway must comply with <strong>PCI DSS<\/strong> (Payment Card Industry Data Security Standard). Adhering to this compliance ensures reliability and safety that the details of a cardholder are not vulnerable to fraud and theft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gateway should also have <strong>all kinds of data security measures<\/strong> to monitor risks and protect against any kind of fraud. For instance, there is end-to-end encryption, geographical checks of the data storage, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-settlement-cycles\"><span class=\"ez-toc-section\" id=\"Quick_Settlement_Cycles\"><\/span><strong>Quick Settlement Cycles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The settlement cycle refers to the duration that the payment from a customer takes to reflect in the merchant\u2019s account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Xhxs5Pzgs0ZGpBwPaCvafuhiqB3o7qnsfPVSM91DsZBB2ijQ0IFtiICSfMhGtcF9g-r0IpvjcZRno-GQF_p_AyuuoO_fzbKfgmBOJOAEX2nYGF9tnfbM8sndCPFVGXpeM0e-cM7kaIMoC-dF0h0arY-_S4Ie9Jddo-ErINLI3-Oj9yS2FPyPrbycrD4_Kg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The payment processing usually takes two to four working days. Customers fill in their credentials to make the payment which the payment gateway verifies. They send it to the customer\u2019s bank for authentication and only after approval, the fund is released to the merchant\u2019s account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses should go for a payment gateway that can fast process the payments to quickly credit them to their accounts. <strong>T+1<\/strong> or a maximum of <strong>T+2<\/strong> should be an ideal settlement cycle for any gateway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-easy-integration\"><span class=\"ez-toc-section\" id=\"Easy_Integration\"><\/span><strong>Easy Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The payment aggregator must have an easy web and app integration process. Payment aggregators should offer <strong>plugins<\/strong> for popular third-party platforms and eCommerce merchants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should be <strong>developer-friendly<\/strong> that have a <strong>no-code integration process<\/strong> but an elaborate guideline for integrating with various computer languages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-onboarding\"><span class=\"ez-toc-section\" id=\"Quick_Onboarding\"><\/span><strong>Quick Onboarding&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Onboarding the business merchants on a payment gateway is a detailed process because the vendor must fulfil all formalities. It involves <strong>KYC verification<\/strong>, merchant history, business details, etc. Then, the payment channels are integrated with the business website or app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, it is necessary to check how <strong>smooth<\/strong> and <strong>quick<\/strong> the <strong>entire onboarding process<\/strong> is to have a good experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-detailed-payment-analytics\"><span class=\"ez-toc-section\" id=\"Detailed_Payment_Analytics\"><\/span><strong>Detailed Payment Analytics&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Detailed reports along with the data analysis of the total transactions and cash flow are significant in predicting the business performance. It helps in analysing the <strong>growth<\/strong>, <strong>scalability<\/strong> and <strong>areas of improvement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, a payment platform should provide such <strong>analytical reports<\/strong> of <strong>volume<\/strong> and <strong>number<\/strong> <strong>of transactions<\/strong>, in <strong>total<\/strong> and <strong>through each channel<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-efficient-payment-reconciliation\"><span class=\"ez-toc-section\" id=\"Efficient_Payment_Reconciliation\"><\/span>Efficient Payment Reconciliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Real-time reconciliation refers to confirming the <strong>real-time transaction data<\/strong> which means the business merchant verifies if the payment is done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.cashfree.com\/blog\/how-to-choose-payment-gateway\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment gateway should have a real-time reconciliation feature<\/a> to give a definite response about the <strong>customer\u2019s payment status<\/strong> within the <strong>predefined time frame<\/strong>. This helps the merchant in getting a real-time status of payment to provide services to the customer accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Payment gateways can also block the customer\u2019s money so that in case there is a cancellation of the order, customers can get a quick refund.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-payment-gateway-pricing\"><span class=\"ez-toc-section\" id=\"Payment_Gateway_Pricing\"><\/span><strong>Payment Gateway Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses have to pay a <strong>one-time fee<\/strong> for onboarding and other infrastructure costs. Sometimes, payment gateways <strong>charge an annual maintenance fee<\/strong> as well depending on the services they offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, the payment gateway set up a <strong>standard rate of charge per transaction<\/strong>. The rates vary for different payment methods and it also depends on the transaction amount.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usually, the PG pricing is <strong>2-3% of the transaction amount<\/strong> which is split among the acquiring bank and payment gateways. It is also <strong>split among card networks<\/strong> and <strong>issuing<\/strong> <strong>banks<\/strong> if it is a card payment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business vendors can negotiate for the best possible rates with the payment gateways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cashfree Payments<\/strong> has <strong>ZERO<\/strong> <strong>set-up charges<\/strong> and <strong>NO annual maintenance fee<\/strong> with the <strong>lowest pricing in the market<\/strong>. We also offer <strong>customised payment gateway charges<\/strong> \u200b\u200bif your business has very high average order values or very small micro-transactions.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.cashfree.com\/payment-gateway-charges\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=omnichannel_payments_blog\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mWPpqaiwW-9YT_aJhSntt7ka4bpuzRhm7CyVROzikzYsoNMZj4FpzI7IpCswohskDOClkYQhG40zL1_xer-CP05-jS8u2Z0yrEI9NIdTWnL8d1TQiCfYcO9Gdgzq_5bd9t0n1Je4P0M-DUsY_p9cI0SM7VjL3rfkSZAk-py4KdFmcH-ytm3tetKyEpP37g\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel Payment service is the pressing priority for all online businesses. No vendor wants to lose out on customers because of the lack of their preferred payment method. Moreover, <strong>businesses want to focus on their products <\/strong>and<strong> services<\/strong> rather than solving payment problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, the role of payment aggregators and payment gateways matter a lot when they can come forward to provide omnichannel payment services to online businesses. Customers can feel more connected and <strong>business vendors<\/strong> will have a <strong>unified data source<\/strong> which will benefit both parties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested in offering an omnichannel payment experience to your customers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch with our experts <a href=\"https:\/\/www.cashfree.com\/contact-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are omnichannel payment services? Why it is important for businesses and how can it give better customer experience. Read to know!<\/p>\n","protected":false},"author":62,"featured_media":13801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1383],"tags":[],"class_list":["post-13798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Omnichannel Payments? A Complete Guide for Businesses<\/title>\n<meta name=\"description\" content=\"What are omnichannel payments? Why omnichannel payment services are important for businesses to give better customer experience. Read to know!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/cashfree-omnichannel-payment-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Omnichannel Payments? A Complete Guide for Businesses\" \/>\n<meta property=\"og:description\" content=\"What are omnichannel payments? Why omnichannel payment services are important for businesses to give better customer experience. 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A Complete Guide for Businesses","description":"What are omnichannel payments? Why omnichannel payment services are important for businesses to give better customer experience. Read to know!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cashfree.com\/blog\/cashfree-omnichannel-payment-services\/","og_locale":"en_US","og_type":"article","og_title":"What are Omnichannel Payments? A Complete Guide for Businesses","og_description":"What are omnichannel payments? Why omnichannel payment services are important for businesses to give better customer experience. 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