{"id":14412,"date":"2023-01-02T20:16:59","date_gmt":"2023-01-02T14:46:59","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=14412"},"modified":"2023-04-11T12:55:21","modified_gmt":"2023-04-11T07:25:21","slug":"offer-engine-on-cashfree-checkout-flow","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/","title":{"rendered":"Introducing Offer Engine on Cashfree\u2019s Checkout Flow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/#Do_Offers_and_Discounts_Really_Boost_Your_Sales_By_28\" >Do Offers and Discounts Really Boost Your Sales By 28%?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/#But_why_do_offers_and_discount_work_so_well_Lets_discover_some_reasons_why\" >But why do offers and discount work so well? Let\u2019s discover some reasons why<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/#Whats_an_Offer_Engine_and_How_Does_It_Help_You\" >What\u2019s an Offer Engine and How Does It Help You??<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/#Whats_In_It_For_The_Customers\" >What\u2019s In It For The Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/#How_to_Setup_Offer_Engine_on_your_Checkout\" >How to Setup Offer Engine on your Checkout??<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/offer-engine-on-cashfree-checkout-flow\/#Boost_Your_Revenue_By_20-50_With_Cashfrees_Offer_Engine_Now\" >Boost Your Revenue By 20-50% With Cashfree\u2019s Offer Engine Now<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Every customer loves a good deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a matter of fact, 81% of all Indian buyers are looking for some sort of discount or cashback for every online transaction they make. And to stay ahead of your competition, you have to provide your customers with the best offers out there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why we are proud to introduce Offer Engine by Cashfree Payments &#8211; a simple, yet powerful mechanism that makes it easy for businesses to <strong>create, configure and manage offers across all online payment modes directly from the <\/strong><a href=\"https:\/\/www.cashfree.com\/payment-gateway-india\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=offer_engine_blog\"><strong>Cashfree Payment Gateway<\/strong><\/a><strong> dashboard<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, we will dig deeper into why we built this, what\u2019s in it for you and your customers, how to set it up, and more. Let\u2019s begin by understanding the importance of offers in the online ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-offers-and-discounts-really-boost-your-sales-by-28\"><span class=\"ez-toc-section\" id=\"Do_Offers_and_Discounts_Really_Boost_Your_Sales_By_28\"><\/span><strong>Do Offers and Discounts Really Boost Your Sales By 28%?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Well, yes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there is more to that story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Products discounted between 10-20% show a 7% increase in revenue and a 28% increase in unit sales. However, the revenue and sales uptick may differ depending on the amount of discount.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_why_do_offers_and_discount_work_so_well_Lets_discover_some_reasons_why\"><\/span>But why do offers and discount work so well? Let\u2019s discover some reasons why<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Attracts new customers<\/strong>: What better way to attract new customers than to provide them with an interesting discount\/cashback offer that you can configure paid messaging around. It creates urgency and excitement for your potential customers and helps convert casual visitors into customers.<\/li>\n\n\n\n<li><strong>Builds customer loyalty: <\/strong>Offering cashback and discounts on the checkout page like it&#8217;s tailor-made for them is the best way to reward your existing customers for their brand loyalty and ensure higher retention.<\/li>\n\n\n\n<li><strong>Decreases Cart Abandonment: <\/strong>While offers are a direct cost to your business, it decreases the cart abandonment rate and increases the conversion rate in turn positively impacting the overall sales or revenue.<\/li>\n\n\n\n<li><strong>Drive site traffic: <\/strong>Promote a lucrative offer that no customer can resist and see your site traffic increase in no time.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_an_Offer_Engine_and_How_Does_It_Help_You\"><\/span>What\u2019s an Offer Engine and How Does It Help You??<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Offer Engine is a mechanism that enables merchants like you to offer discounts or cashback for a payment mode (cards, net banking, wallets, UPI, and card EMIs) on Cashfree\u2019s standard checkout flow based on the partnerships you have established with issuers\/providers. And here is everything you can do with it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique Offer Mapping<\/strong>: Enables you to map offers to a specific payment method, define t&amp;C against that offer, and establish guardrails such as maximum discount, minimum transaction value, duration etc.<\/li>\n\n\n\n<li><strong>Customized Offer Model: <\/strong>Choose between discount\/cashback, flat or percentage and curate a model that works for your business. Ex &#8211; For an e-commerce clothing store, it makes more sense to provide an upfront percentage discount to make items look affordable but for a cloud kitchen a flat discount\/cashback would be more practical.<\/li>\n\n\n\n<li><strong>Comprehensive Reporting<\/strong>: Enables you to pull transaction reports that indicate the offer used against a particular transaction, and also see transactions against a particular offer.<\/li>\n\n\n\n<li><strong>Offer Deactivation Control<\/strong>: You have complete control over deactivating offers anytime before the actual expiry date enabling you to stop offers either due to an overwhelming success with the complete clearance of your inventory or to cut down on excess cash burn in case of emergency working capital requirements.<\/li>\n\n\n\n<li><strong>Offer Filtration<\/strong>: Enables you to show only those offers to customers on checkout which satisfy certain criteria such as minimum order value, the maximum number of offers per customer\/card, offers on certain BIN lists, maximum cashback amount, etc.<\/li>\n\n\n\n<li><strong>Evergreen Offers<\/strong>: Enable offers for your customers like 5% cashback on all prepaid transactions and watch your sales rise to the next level.<\/li>\n\n\n\n<li><strong>No-Cost EMIs:<\/strong> Extend no-cost EMIs as an option to the merchants both via standard checkout and next-gen APIs. Let them pay at ease without worrying about any additional interest charges.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_In_It_For_The_Customers\"><\/span>What\u2019s In It For The Customers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valid Offer Visibility<\/strong>:<strong> <\/strong>Customers would be able to have a collective view of all the valid offers based on the order type\/amount and choose the best out of the lot.<\/li>\n\n\n\n<li><strong>Reduced Effective Pricing<\/strong>: Customers would be able to see the reduced effective price after applying the offer of their choice along with the offer details on checkout.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Setup_Offer_Engine_on_your_Checkout\"><\/span>How to Setup Offer Engine on your Checkout??<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='770' height='433' src='https:\/\/videopress.com\/embed\/hwwySrod?cover=1&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=1' frameborder='0' allowfullscreen data-resize-to-parent=\"true\" allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Please visit our <a href=\"https:\/\/docs.cashfree.com\/docs\/offers?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=offer_engine_blog\">documentation page<\/a> to understand each step in more detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_Your_Revenue_By_20-50_With_Cashfrees_Offer_Engine_Now\"><\/span>Boost Your Revenue By 20-50% With Cashfree\u2019s Offer Engine Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cashfree.com\/payment-gateway-india\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=offer_engine_blog\">Cashfree Payments\u2019 Offer Engine\u2019s<\/a> primary objective is to help merchants increase their conversion ratio, increase site traffic, and reduce cart abandonment while still building customer loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The all-new Offer Engine is all set to increase your revenue exponentially.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds interesting? <a href=\"https:\/\/www.cashfree.com\/contact-sales\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=offer_engine_blog\">Get in touch<\/a> with our Offer Engine experts today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every customer loves a good deal. As a matter of fact, 81% of all Indian buyers are looking for some sort of discount or cashback for every online transaction they make. And to stay ahead of your competition, you have to provide your customers with the best offers out there. That\u2019s why we are proud<\/p>\n","protected":false},"author":44,"featured_media":14687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,1372],"tags":[],"class_list":["post-14412","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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