{"id":16633,"date":"2023-03-31T12:20:53","date_gmt":"2023-03-31T06:50:53","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=16633"},"modified":"2023-12-08T11:24:07","modified_gmt":"2023-12-08T05:54:07","slug":"benefits-of-white-label-digital-wallets-for-d2c-brands","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/benefits-of-white-label-digital-wallets-for-d2c-brands\/","title":{"rendered":"Customer Loyalty 2.0: Benefits of White-Label Digital Wallets for D2C Brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/benefits-of-white-label-digital-wallets-for-d2c-brands\/#What_is_a_Digital_Wallet\" >What is a Digital Wallet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/benefits-of-white-label-digital-wallets-for-d2c-brands\/#How_Does_it_Impact_Business_Metrics\" >How Does it Impact Business Metrics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/benefits-of-white-label-digital-wallets-for-d2c-brands\/#Things_to_Consider_While_Choosing_a_White-Label_Wallet_Provider_for_your_online_stores\" >Things to Consider While Choosing a White-Label Wallet Provider for your online stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/benefits-of-white-label-digital-wallets-for-d2c-brands\/#Things_to_Keep_in_Mind_While_Issuing_Digital_Wallets_to_Customers\" >Things to Keep in Mind While Issuing Digital Wallets to Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/benefits-of-white-label-digital-wallets-for-d2c-brands\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Digital wallets<\/strong> <strong>or E-wallets<\/strong> already cover <a href=\"https:\/\/www.fortuneindia.com\/macro\/mobile-digital-wallets-hold-66-of-indias-e-comm-market\/108913\">66%<\/a> of the existing e-commerce industry<strong> <\/strong>in India, and by the end of 2023, they are expected to replace cash and become <strong>India\u2019s leading <\/strong><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/digital-wallets-to-overtake-cash-as-indias-leading-point-of-sale-payment-method-by-2023\/articleshow\/89985067.cms#:~:text=MARCH%204%2C%202022-,Digital%20wallets%20to%20overtake%20cash%20as%20India%27s%20leading%20point%2Dof%20sale%20payment%20method%20by%202023,-SUNAINAA%20CHADHA%20\/%20TIMESOFINDIA\"><strong>point-of-sale payment method<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While, from a <strong>customer\u2019s perspective<\/strong>, digital wallets provide <strong>flexibility, convenience,<\/strong> and, most importantly, <strong>rewards &amp; offers<\/strong>. From a <strong>business\u2019s perspective<\/strong>, they help in<strong> building trust,<\/strong> <strong>enhance customer retention <\/strong>and <strong>streamline checkout processes<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically for D2C (Direct-to-consumer) companies, digital wallets provide an excellent opportunity to use rewards and offers to improve customer experience and drive customer retention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022 itself, the number of<strong> mobile wallet transactions<\/strong> <strong>soared to <\/strong><a href=\"https:\/\/www.statista.com\/statistics\/731643\/mobile-wallet-transaction-volume-india\/\"><strong>3,866.6 billion<\/strong><\/a> <strong>in India,<\/strong> with anticipation to cover a <strong>majority share through 2025<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s analyse the benefits and impact of digital wallets for businesses and how D2C brands can benefit by adopting white-label digital wallets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-digital-wallet\"><span class=\"ez-toc-section\" id=\"What_is_a_Digital_Wallet\"><\/span>What is a Digital Wallet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A digital wallet, also known as e-wallet, is an app on your phone. You<strong> can make online or in-store payments using QR (quick response)<\/strong> <strong>codes<\/strong> or <strong>NFC (near-field communication) technology.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital wallets are <strong>widely used <\/strong><a href=\"https:\/\/www.cashfree.com\/blog\/ppi-interoperability\/#What_Are_Prepaid_Payment_Instruments_PPIs:~:text=at%20the%20basics.-,What%20Are%20Prepaid%20Payment%20Instruments%20(PPIs)%3F,They%E2%80%99re%20also%20called%20PPI%20digital%20wallets%20or%20PPI%20e%2Dwallets.,-These%20instruments%20are\"><strong>PPIs (Prepaid Payment Instruments)<\/strong><\/a> in India that let your customers use the amount stored in the wallets to make purchases and payments from their phones.&nbsp;<strong>PPIs<\/strong> are mostly available in the form of <strong>electronic cards or e-wallets,<\/strong> and your customers can use them to <strong>make payments and remit or transfer funds<\/strong> to their families and friends. Thus, the digital wallet is a type of PPI that is a <strong>convenient, cost-friendly,<\/strong> and <strong>rewarding payment method<\/strong> to offer to your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of e-Wallets&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s briefly understand the <a href=\"https:\/\/www.cashfree.com\/blog\/types-of-e-wallets\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile wallet types<\/a> with examples and how they benefit the merchants.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Types<\/strong><\/td><td><strong>Meaning and Benefits<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Closed wallets&nbsp;<\/strong><\/td><td>It means the <strong>company selling goods or services creates<\/strong> its <strong>own online wallet<\/strong> to allow <strong>customers to use it only with that company<\/strong> and the users of the same wallet, e.g., Makemytrip, Bookmyshow, etc.&nbsp;You get <strong>first-party customer insights <\/strong>when you use a closed digital wallet type since it is <strong>highly customized<\/strong> and can be used to make payments for goods sold only on your website.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Semi-closed wallets<\/strong><\/td><td>They allow your <strong>customers to make payments to the listed brands and stores<\/strong> with a feature to make online and in-store payments. These wallets are issued by the <strong>NBFCs or Fintech institutions<\/strong> such as Paytm, PhonePe, etc\/In addition to the benefits available for closed wallets, semi-closed wallets let your <strong>customers transfer the funds<\/strong> in the wallet <strong>to other wallet users\u2019 bank accounts<\/strong>.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Open wallets&nbsp;<\/strong><\/td><td>It refers to the m-wallets that are <strong>provided in<\/strong> <strong>partnerships with banks,<\/strong> and they allow <strong>cash withdrawal facilities<\/strong> in addition to all other benefits that semi-closed wallets offer. ICICI Pocket and M-Pesa by Vodafone Idea are examples of open wallets. Open wallets allow customers to <strong>perform transactions from anywhere and <\/strong>use them for <strong>cash withdrawals from the partnered bank\u2019s ATMs.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, the RBI&#8217;s release of the <a href=\"https:\/\/www.cashfree.com\/blog\/ppi-interoperability\/\"><strong>PPI interoperability<\/strong><\/a><strong> guidelines has removed the differentiating factors<\/strong> of these e-wallet types. Since these guidelines allow a full-KYC-compliant customer to use his wallet to transfer funds, withdraw cash, or make payments, irrespective of the type of wallet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_it_Impact_Business_Metrics\"><\/span>How Does it Impact Business Metrics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Drives Customer Retention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile wallets can help you retain your customers since they provide <strong>attractive rewards<\/strong> through <strong>cashback or discounts<\/strong> to your customers. In fact, for <strong>every new registration <\/strong>on the e-wallet, <strong>customers get rewards<\/strong> that let them explore your products.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Builds Brand\u2019s Trust<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you<strong> focus on customer preferences<\/strong> and constantly<strong> advance your offerings <\/strong>as well as <strong>payment methods<\/strong>, customers <strong>gain more trust in your brand,<\/strong> and you can retain them longer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through digital payment apps, customers get <strong>flexibility, convenience, <\/strong>and <strong>faster payment options<\/strong> that do not require them to carry cash or plastic cards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Streamlines Checkout Processes&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital payment wallets also help you streamline your checkout process, making<strong> it simple <\/strong>and<strong> easy<\/strong> for your customers to <strong>complete their purchases faster<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offering a faster checkout experience to your customers will help you <strong>reduce your card abandonment rates<\/strong> and <strong>boost your sales.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incentivises Customers with Loyalty Rewards&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you use e-wallets to provide <strong>loyalty rewards<\/strong>, such as <strong>cashback or discounts<\/strong> on future purchases, you can <strong>increase customer retention<\/strong>. Customer loyalty points <strong>incentivize them <\/strong>to their <strong>purchases<\/strong> with your company, which will <strong>make them buy more products from you in the future<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enables Faster Refunds&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since digital wallet apps store your customers\u2019 money in an electronic wallet on their phones, your<strong> customers can request refunds quickly<\/strong>. These wallets also <strong>enable faster processing of refunds <\/strong>since it does not involve bank transfers. This leads to <strong>improved customer experience with greater customer satisfaction<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Payment Options&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can cater to a <strong>broader range of customers<\/strong> with <strong>different payment preferences<\/strong> with digital wallets. Adding more payment options can <strong>improve your cart abandonment rate<\/strong> and offer <strong>better customer satisfaction<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facilitates Greater Control<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">White-labeled e-wallets allow D2C companies to <strong>gain better control over customer data<\/strong>. The customer data contributes significantly to<strong> conducting behavior and demand analysis<\/strong> to generate <strong>customer insights<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, a third-party payment wallet doesn\u2019t offer control over customer data. With customer insights and data, you can <strong>enhance customer satisfaction<\/strong> and<strong> retain them longer<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provides Access to Real-time Data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile wallets provide <strong>real-time updated data <\/strong>and <strong>insights<\/strong> about the <strong>transactions incurred by your customers<\/strong>. These details can help you <strong>understand their preferences<\/strong>, and you can use them to <strong>improve your product or service offerings<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considering these ample benefits of the payment wallet apps, more D2C brands want to enhance their payment methods. But how should you select a white-labeled digital waller provider?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s consider key things to consider when choosing your white-label mobile wallet partner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Things_to_Consider_While_Choosing_a_White-Label_Wallet_Provider_for_your_online_stores\"><\/span>Things to Consider While Choosing a White-Label Wallet Provider for your online stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Customisation<\/strong><\/td><td><strong>Security<\/strong><\/td><td><strong>Integration<\/strong><\/td><td><strong>Customer Support<\/strong><\/td><\/tr><tr><td>The provider should be able to provide complete <strong>customization<\/strong> of the e-wallet to <strong>match your brand\u2019s unique voice and specifications.<\/strong><\/td><td>The provider should offer a secure digital wallet interface that <strong>complies with industry security standards<\/strong> to provide&nbsp; your <strong>customers with security and privacy.<\/strong><\/td><td>The provider should offer a <strong>seamless integration process<\/strong> with your brand\u2019s <strong>e-commerce platform, resulting<\/strong> in a <strong>streamlined customer checkout experience<\/strong>.<\/td><td>The provider should provide <strong>reliable customer support<\/strong> to resolve your customers\u2019 issues <strong>quickly and efficiently<\/strong>.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Things_to_Keep_in_Mind_While_Issuing_Digital_Wallets_to_Customers\"><\/span>Things to Keep in Mind While Issuing Digital Wallets to Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While issuing e-wallets for your customers, you need to be careful about certain aspects such as technological capabilities, compliance requirements, and what features to add. Let\u2019s see what factors you must consider before issuing your e-wallet to your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technological Capabilities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need to understand which software or technological stack you will need depending on your type of business and customers\u2019 demands. You also need to understand the front-end or back-end development for your e-wallets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The front-end development will let you create an e-wallet app to offer your customers using specific frameworks. On the other hand, the back-end development will help you create a web interface using programming languages such as Java and Python.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Compliance Requirements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The entire payment system in India is regulated by the RBI, and it has authorized the National Payments Corporation of India (NPCI) to operate retail payments such as UPI, IMPS, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, you must comply with the regulatory requirements when you issue your e-wallet to your customers.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inclusion of Features<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can add multiple features to your mobile wallet, such as peer-to-peer transfers, ATM withdrawals, budgeting tools, expense management services, invoicing tools, etc. However, depending on your customers&#8217; needs, you should select a digital wallet type that caters to their unique demands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stay on top of retaining customers by offering ease of payment processing, and attract more customers with lucrative rewards, cashback offers, and discounts with digital wallet. Get in touch with <a href=\"https:\/\/www.cashfree.com\/payment-gateway-india\/\"><strong>Cashfree Payments<\/strong><\/a> and amplify your reach with simplified payment solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For D2C brands, digital wallets provide an excellent opportunity to improve customer experience and drive customer retention.<\/p>\n","protected":false},"author":97,"featured_media":16676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1525],"tags":[5915,3684,5912,5906],"class_list":["post-16633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-banking","tag-d2c","tag-digital-wallet","tag-e-wallet-2","tag-wallet-as-a-service"],"acf":[],"yoast_head":"<!-- This site is optimized with 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