{"id":1833,"date":"2019-11-13T12:33:02","date_gmt":"2019-11-13T07:03:02","guid":{"rendered":"https:\/\/cashfree.com\/blog\/?p=1833"},"modified":"2023-01-04T14:04:42","modified_gmt":"2023-01-04T08:34:42","slug":"introducing-subscriptions-by-cashfree","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/introducing-subscriptions-by-cashfree\/","title":{"rendered":"[What&#8217;s New] Introducing Subscriptions by Cashfree"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f1a53342e8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f1a53342e8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/introducing-subscriptions-by-cashfree\/#Get_Started_with_Subscriptions\" >Get Started with Subscriptions&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/introducing-subscriptions-by-cashfree\/#How_does_Cashfree_Subscriptions_work\" >How does Cashfree Subscriptions work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/introducing-subscriptions-by-cashfree\/#Do_more_Via_Cashfree_APIs_or_Dashboard\" >Do more Via Cashfree APIs or Dashboard<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/introducing-subscriptions-by-cashfree\/#Key_Features_of_Subscription_By_Cashfree\" >Key Features of Subscription By Cashfree<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Recurring Payments in India has been a challenging problem to implement. Due to the policies laid down by the Reserve Bank of India, it has been hard for the business to provide recurring payment options for their customers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommended Read:<\/strong> <a href=\"https:\/\/cashfree.com\/blog\/a-comprehensive-guide-to-recurring-payments-in-india\/\">A Comprehensive Guide to Recurring Payments in India<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, with the announcement of eMandates by NPCI and the RBI, recurring payments have become a lot easier to implement. With this development, we\u2019re excited to announce Subscriptions by Cashfree, India\u2019s most comprehensive recurring payments solution.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Started_with_Subscriptions\"><\/span>Get Started with Subscriptions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a short video to help you get started with Subscriptions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/63-lKFYiJmY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cashfree Subscription allows you to enable a recurring payment schedule, control the billing cycle and get instant alerts on subscription activity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Cashfree_Subscriptions_work\"><\/span>How does Cashfree Subscriptions work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subscription Management on Cashfree works in 3 simple steps. Here\u2019s what a biller needs to do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a subscription plan<\/li>\n\n\n\n<li>Add subscribers to plan<\/li>\n\n\n\n<li>Charge authorised users<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/96sz3SV648mKRd35yAMUxWTnSV4d6hZStF4ZW35DqlU4VmHangUxmzCC6s_7BbluvuRSEJK5uulXgOyPnXR-wL5RfJLKD8St6DwslhwzacQ2nS-x806ePsXAJWhLeH7TLotBveoW\" alt=\"cashfree-subscription-process\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_more_Via_Cashfree_APIs_or_Dashboard\"><\/span>Do more Via Cashfree APIs or Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The registration process which used to happen physically is moving over to an API based e-Mandate, and this will work across multiple banks.<\/li>\n\n\n\n<li>Debiting of accounts registered prior to the release of e-Mandate still happen over file transfers. And the process hasn\u2019t changed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cashfree brings to you an easy set of APIs which takes care of both the above points. This is detailed in the <a href=\"https:\/\/docs.cashfree.com\/pg\/subscription\">Subscription API doc<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also possible to use Subscriptions without writing any code, by using just the dashboard. The dashboard supports all product features \u2014 Custom plans can be created, authorisation links can be sent to the subscribers and debits can also be initiated against an authorised mandate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Features_of_Subscription_By_Cashfree\"><\/span> Key Features of Subscription By Cashfree <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Subscriptions is aimed towards providing Indian and global businesses operating in India with a world-class collection mechanism that rivals other global platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mK4BGEglXLaMsSiWWWw5GiEEk-B8GvAAUx6ARtGwJfH98rYbNK-Uc-v0n57jgqO-M_aIK29DxtxRPOVDDIUsp_szEKNyQHKj3_r2hS97-wY2g5T80Gi8LkcrmXq0rw2gbEklxFwN\" alt=\"cashfree-subscription-features\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here is what you should expect when you sign up for Subscriptions &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Widest Option of Payments<\/strong> &#8211; Cashfree\u2019s recurring payment platform provides widest options for payments which include &#8211; Cards (Credit &amp; Debit), eMandates based recurring payments (Debit Card and Net Banking Authorization).<\/li>\n\n\n\n<li><strong>Diverse Billing Models<\/strong> &#8211; There can be various requirements by businesses when it comes to collecting subscription-based revenue and therefore Cashfree Subscription offers a diverse billing model &#8211;\n<ul class=\"wp-block-list\">\n<li><strong>Fixed Recurring Model<\/strong> &#8211; For companies that provide a product or service for a fixed price on a recurring basis.<\/li>\n\n\n\n<li><strong>Usage Model<\/strong> &#8211; Customers that charge their customer on a recurring basis based on their usage. Customers pay for only what they use. For example, utility bills like electricity, water, phone bills and more.<\/li>\n\n\n\n<li><strong>Fixed + Overcharge Model <\/strong>&#8211; Simplified billing solution for brands that charge a fixed amount and an overcharge based on additional consumption. For example, broadband billing, when we add additional data if our monthly data quota has exhausted before the end of the billing cycle.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Higher Success Rates<\/strong> &#8211; Transaction failures happen for recurring payments too, just like any other online payment method, even after the successful generation of a mandate. A major reason is that a card or bank account may not be eligible or activated for recurring payments, something which is not known at the time of generating the mandate. Cashfree Subscriptions has been built to minimise such failures by checking the eligibility of a card or bank account for recurring payments in addition to generating a mandate. This ensures best in industry success rates in recurring payments.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Swift Integration &#8211; <\/strong>Subscriptions provides comprehensive guides and integration kits for all major languages like -PHP, Python, Ruby and C#(CSharp) and more, to ensure integration takes a few minutes with our REST APIs.&nbsp;<\/li>\n\n\n\n<li><strong>Advanced Analytics and Dashboard &#8211; <\/strong>Subscriptions incorporates the same dashboard and analytics engine that has been seen on other Cashfree product. This ensures that you have a consistent experience across our newest offering, as well have access to one of the best analytics to take crucial business decisions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Getting started just takes a few minutes, and you can use our interactive video above, to begin.&nbsp;&nbsp;<\/p>\n\n\n<p><script type=\"text\/javascript\" src=\"\/\/sgwidget.leaderapps.co\/js\/sendgrid-widget.js\"><\/script><\/p>\n<div id=\"sendgrid-subscription-widget\" class=\"sendgrid-subscription-widget\">\n<form id=\"sg-widget\" data-token=\"e2c37163dc95b4351b82ab699ae28b29\" onsubmit=\"return false;\">\n<div class=\"sg-response\" id=\"sg-response\"><\/div>\n<p><input id=\"email\" type=\"email\" name=\"email\" placeholder=\"you@example.com\" required=\"\"><\/form>\n<\/div>\n\n\n\n<!-- DESKTOP -->\n<div class=\"tool__product desktop-banner d-none d-md-block d-lg-block d-xl-block\">\n    <div>\n        <div class=\"tool__product-icon\"><\/div>\n        <div class=\"tool__product-copy\">\n            <div class=\"tool__product-headline\">Get Started with India&#8217;s best Recurring Payments Platform<\/div>\n            <div class=\"tool__product-note\">Accept all major payment modes with Subscriptions by Cashfree<\/div>\n        <\/div>\n        <a href=\"https:\/\/blogrevamp.cashfree.com\/recurring-payment\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"tool__product-button\">Get Started<\/div><\/a>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recurring Payments in India has been a challenging problem to implement. Due to the policies laid down by the Reserve Bank of India, it has been hard for the business to provide recurring payment options for their customers. Recommended Read: A Comprehensive Guide to Recurring Payments in India But, with the announcement of eMandates by<\/p>\n","protected":false},"author":10,"featured_media":6992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,1383,1372],"tags":[1522,1379,2188,1381,1402],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all","category-payments","category-updates","tag-cashfree-payments","tag-online-payment-gateway","tag-payment-gateway-integration","tag-payment-solution","tag-recurring-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[What&#039;s New] Introducing Subscriptions by Cashfree - Cashfree Payments Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/introducing-subscriptions-by-cashfree\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[What&#039;s New] Introducing Subscriptions by Cashfree - Cashfree Payments Blog\" \/>\n<meta property=\"og:description\" content=\"Recurring Payments in India has been a challenging problem to implement. 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