{"id":19435,"date":"2023-08-02T20:30:00","date_gmt":"2023-08-02T15:00:00","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=19435"},"modified":"2026-06-25T17:23:12","modified_gmt":"2026-06-25T11:53:12","slug":"faster-payments-with-flash-upi","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/","title":{"rendered":"Introducing Flash UPI: Make Payments Faster, Smoother and More Intuitive"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#Flash_UPI_The_Future_of_Digital_Payments\" >Flash UPI: The Future of Digital Payments<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#Capturing_Buyer_Intent_More_Effectively\" >Capturing Buyer Intent More Effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#Generations_of_UPI_%E2%80%93_From_Collect_to_Intent\" >Generations of UPI &#8211; From Collect to Intent<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#The_Challenge_for_UPI_Payments\" >The Challenge for UPI Payments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#Why_Flash_UPI_by_Cashfree_Payments_is_the_Solution\" >Why Flash UPI by Cashfree Payments is the Solution?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#Use_Cases_and_Benefits_of_Flash_UPI\" >Use Cases and Benefits of Flash UPI<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#1_Fastest_Checkout_in_India_Ever_Higher_Conversions\" >1. Fastest Checkout in India Ever = Higher Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/faster-payments-with-flash-upi\/#2_Better_Success_Rates_Better_Customer_Experience\" >2. Better Success Rates = Better Customer Experience<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\"><em>With Flash UPI, make payments 5 times faster!<\/em><\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UPI payments are already India\u2019s favourite way to pay digitally, thanks to how convenient and easy it is to use. But what if we told you that we have found a way to make it better, faster and more convenient for customers while delivering higher success rates and conversions for businesses?<\/p>\n\n\n\n<h1 id=\"h-flash-upi-the-future-of-digital-payments\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flash_UPI_The_Future_of_Digital_Payments\"><\/span><strong>Flash UPI: The Future of Digital Payments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We are excited to announce that the amazing product and engineering team at Cashfree&nbsp; Payments has built <strong><a href=\"https:\/\/www.cashfree.com\/flash-upi\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Flash UPI<\/mark><\/a><\/strong>, the most seamless way to collect payments! So, this solution of Flash UPI will power your app users to complete payments <strong>5 times faster<\/strong>. It will also provide <strong>10% higher success rates <\/strong>without redirecting your customers away from your application!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.cashfree.com\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Cashfree Payments<\/mark><\/a><\/strong> has created this solution in partnership with <strong>NPCI<\/strong> (National Payments Corporation of India) and <strong>Axis<\/strong> <strong>Bank<\/strong>. We have built it so that it can be useful for mobile-first businesses selling on their own applications, without any redirection to a UPI PSP or to a separate checkout environment.<\/p>\n\n\n\n<h2 id=\"h-capturing-buyer-intent-more-effectively\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capturing_Buyer_Intent_More_Effectively\"><\/span><strong>Capturing Buyer Intent More Effectively<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For today\u2019s digital customers, convenience and immediate gratification are critical to their purchase experience. Therefore, digital businesses have been at the forefront of this discovery, noting how their conversion rates are directly proportional to the time taken for a customer to complete a purchase. With conversion rate optimization, A\/B tests, and experiments, has evolved some cardinal truths around digital commerce:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Faster checkouts increase conversions<\/li>\n\n\n\n<li>Minimizing effort increases conversions<\/li>\n\n\n\n<li>More redirections or page loads decrease conversions<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flash UPI <\/strong>represents the best possible version of <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/www.cashfree.com\/upi-payment-gateway\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\">UPI<\/a><\/mark><\/strong> for faster payments and maximizing conversions. It also represents the progress we have seen as users of UPI over the last few years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/www.cashfree.com\/blog\/top-6-digital-app-checkouts\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\">Related Read: Top  6 Digital Checkouts<\/a><\/mark><\/strong><\/p>\n\n\n\n<h2 id=\"h-generations-of-upi-from-collect-to-intent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generations_of_UPI_%E2%80%93_From_Collect_to_Intent\"><\/span><strong>Generations of UPI &#8211; From Collect to Intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first avatar of UPI was launched in 2016 and was later named the &#8216;<strong>Collect<\/strong>&#8216; flow. Users selecting UPI at checkout would be shown a text field. Here, they had to enter their UPI-VPA (Virtual Payment Address) and it would prompt them to check their UPI PSP app. Hence, they would be expected to minimize the browser window\/application they were currently on to open their UPI PSP application. Then, they could approve the transaction and enter their UPI PIN to complete the payment process. This made checkout slower, more dependent on the user\u2019s effort and had a user-driven redirection to a different ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why Collect flows tend to have higher cart abandonment rates and lower conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next generation of UPI flow was UPI Intent. Users no longer needed to enter a Virtual Payment Address; they would simply choose their preferred UPI PSP application. This would automatically redirect users to their chosen UPI app, where they would complete the transaction. Similarly, it would automatically reroute the users back to the earlier application. The improvement here was clear &#8211; it was faster (automatically opening the chosen UPI app) and reduced the user effort substantially (no entry to UPI VPA and no need to open the UPI app yourself).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it still meant that users would be moved from one application to another. This led to invent of <strong>Flash UPI<\/strong> for faster payments.<\/p>\n\n\n\n<h3 id=\"h-the-challenge-for-upi-payments\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge_for_UPI_Payments\"><\/span><strong>The Challenge for UPI Payments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly, <strong><a href=\"https:\/\/www.cashfree.com\/upi-payment-gateway\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">UPI<\/mark><\/a><\/strong> has witnessed immense popularity and success. Despite that, the payment mode continues to pose a few challenges for Indian businesses in terms of customer experience. First, it has a higher failure rate (especially compared to cards). This is because the redirections often cause breakages and issues in customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, the reliance on UPI PSPs as intermediaries adds another layer of complexity and potential failures. Often the users trying to make payments via UPI experience a pending transaction. There was no way to clearly know whether the payment was going through or not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Third, businesses that were running the originating apps (the apps that generated the collect or intent payments on UPI) would have NO visibility on why, how, or when the user dropped out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.cashfree.com\/flash-upi\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Flash UPI<\/mark><\/a><\/strong> can resolve the above-mentioned issues by offering faster and smoother payments.<\/p>\n\n\n\n<h2 id=\"h-why-flash-upi-by-cashfree-payments-is-the-solution\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Flash_UPI_by_Cashfree_Payments_is_the_Solution\"><\/span><strong>Why Flash UPI by Cashfree Payments is the Solution<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a truly native, in-app UPI experience where your customers never leave your application to complete their payment. When they click on &#8216;Pay Now&#8217;, they simply have to enter their 4 or 6-digit UPI PIN and the payment is completed. Thus, No redirections and the customer never leaves your application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>That&#8217;s what FLash UPI offers, seamless and faster payments!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This ensures a faster, 1-step checkout; a higher success rate; greater customer satisfaction; and a better customer experience. For your business, the most important improvement here is the absolute capture of your customer\u2019s buyer intent.<\/strong><\/p>\n\n\n\n<h3 id=\"h-use-cases-and-benefits-of-flash-upi\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Cases_and_Benefits_of_Flash_UPI\"><\/span><strong>Use Cases and Benefits of Flash UPI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.cashfree.com\/flash-upi\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Flash UPI<\/mark><\/a><\/strong> is a quantum leap ahead of UPI Intent. It will deliver a high-quality payment experience currently unmatched by any other payment mode. At the same time, it will ensure complete security and compliance. So, businesses using an application will be able to offer their end customers &#8211;&nbsp;<\/p>\n\n\n\n<h4 id=\"h-1-fastest-checkout-in-india-ever-higher-conversions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fastest_Checkout_in_India_Ever_Higher_Conversions\"><\/span>1. <strong>Fastest Checkout in India Ever = Higher Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Accept payments in a flash (&lt;5 seconds!) with Flash UPI! With a faster checkout, customer buying intent is captured better. This leads to a higher conversion rate and a better customer experience overall.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-2-better-success-rates-better-customer-experience\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Better_Success_Rates_Better_Customer_Experience\"><\/span>2. <strong>Better Success Rates = Better Customer Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Payment failures cause 33% to 62% of customers to abandon checkout. UPI Apps often face downtimes and payment failures, causing considerable discomfort to customers. With a direct flow, Flash UPI delivers a 10% higher success rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to its lightning-fast speed and high success rates, <strong>Flash UPI<\/strong> easily bridges the gap between the buyer intent being created and captured. This can be very useful for the following use cases:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cab Aggregators or Transportation Services<\/strong><br>Enable your users to pay seamlessly for their rides directly via UPI. Reduce transaction friction and make it easier for customers to book a ride seamlessly. They will have a payment experience as fast and convenient as ride-booking services themselves!<\/li>\n\n\n\n<li><strong>E-commerce<\/strong><br>Don\u2019t let your customer think twice about buying that amazing gadget or spending on a new wardrobe! Use <strong><a href=\"https:\/\/www.cashfree.com\/flash-upi\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Flash UPI<\/mark><\/a><\/strong> coupled with offers to give your existing customers a premium experience that makes them spend more and generate more value for your brand.<\/li>\n\n\n\n<li><strong>Food Delivery<\/strong><br>Don\u2019t let the payment failures derail the munchies! Allow your users to get those burgers, biryanis, or bhaturas at the speed of light with <strong>Flash UPI<\/strong>. Increase your conversion rates enabling faster payments with Flash UPI. Drive more value to your partner restaurants and businesses!<\/li>\n\n\n\n<li><strong>Quick Commerce<\/strong><br>10-minute delivery doesn\u2019t sound as cool when the checkout process takes a minute. Offer your users an end-to-end experience that is as fast and as powerful as your brand with <strong>Flash UPI<\/strong>!<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Are you interested? If you want to offer your customers the best possible payment flow and increase your conversions on your mobile app, get in touch with our experts. We will reach out to you and set you up for the future of digital payments with <a href=\"https:\/\/www.cashfree.com\/flash-upi\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=faster-payments-with-flash-upi\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Flash UPI<\/mark><\/strong><\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Flash UPI, no redirections to another UPI PSP for payments! It&#8217;s faster, better &#038; with a higher success rate leading to more conversions.<\/p>\n","protected":false},"author":74,"featured_media":19445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1383],"tags":[1444,1522,1381,1385,1441,1384,1420],"class_list":["post-19435","post","type-post","status-publish","format-standard","has-post-thumbnail","category-payments","tag-accepting-upi-payments","tag-cashfree-payments","tag-payment-solution","tag-upi","tag-upi-for-collection","tag-upi-india","tag-vpa-in-upi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flash UPI: Make Payments Faster, Smoother and More Intuitive<\/title>\n<meta name=\"description\" content=\"With Flash UPI, no redirections to another UPI PSP for payments! It&#039;s faster, better &amp; with a higher success rate leading to more conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/faster-payments-with-flash-upi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flash UPI: Make Payments Faster, Smoother and More Intuitive\" \/>\n<meta property=\"og:description\" content=\"With Flash UPI, no redirections to another UPI PSP for payments! 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