{"id":28674,"date":"2025-03-11T12:51:57","date_gmt":"2025-03-11T07:21:57","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=28674"},"modified":"2025-03-11T12:55:35","modified_gmt":"2025-03-11T07:25:35","slug":"cashfree-hackathon-start-of-an-idea","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/cashfree-hackathon-start-of-an-idea\/","title":{"rendered":"How did a hackathon idea turn into one of Cashfree Payments\u2019 biggest year-end projects?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8faefaa462b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8faefaa462b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-hackathon-start-of-an-idea\/#The_start_of_an_idea\" >The start of an idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-hackathon-start-of-an-idea\/#Turning_ideas_to_reality\" >Turning ideas to reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-hackathon-start-of-an-idea\/#The_go-live_journey\" >The go-live journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/cashfree-hackathon-start-of-an-idea\/#More_than_a_feature\" >More than a feature<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Innovation often begins with a simple question: What if? For Shubhi Maheswari, Prem Chand, Divyanshu Kumawat, Harshith Kanigalpula and Vibha Pundir who also go by their team name Runtime Code Breaker (RCB), it\u2019s answering this question that led to a spectacular win at Cashfree Payments\u2019 annual hackathon, <a href=\"https:\/\/www.cashfree.com\/blog\/switchon-2024\/\">SwitchOn<\/a>. What started as a bold experiment was driven by answering \u201cWhat if merchants could re-live their year in payments?\u201d. This simple question ultimately evolved into Cashfree Reflect &#8211; a feature loved by countless businesses who partner with us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the behind-the-scenes of one of the biggest year-end projects our teams put together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_start_of_an_idea\"><\/span><strong>The start of an idea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the theme of SwitchOn 2024 being \u201cExperiences that Matter\u201d, many teams focused on AI-driven solutions. However, for Runtime Code Breaker this was an opportunity to create something that truly sparked merchant delight.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe wanted to celebrate our merchants&#8217; journey,\u201d<\/em> <strong>says Vibha, an Assistant Manager of Customer Success at Cashfree<\/strong>. <em>\u201cIt was about offering a moment of pride and reflection to make their year-end memorable,\u201d she adds.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team came upon a simple yet powerful insight &#8211; merchants often track their daily transactions but they rarely get a moment to step back and see their biggest milestones. What was their busiest day? Their highest transaction? Their most active location? There was a gap in how merchants consumed important payment metrics and that\u2019s where Cashfree Reflect came in\u2014a personalised, shareable video highlighting key moments in a merchant\u2019s year.<em> \u201cThe idea was simple: turn numbers into a story,\u201d<\/em> <strong>says Harshith Kanigalpula, a Frontend Engineer 2 at Cashfree.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team\u2019s pitch stood out immediately. It wasn\u2019t just functional, but it went a step ahead and was exciting. Judges saw its potential, and the team was crowned the winners of the hackathon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_ideas_to_reality\"><\/span><strong>Turning ideas to reality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Winning was just the beginning for team Runtime Code Breaker. The real challenge was building a version that merchants could use while timing it with the end of the year. <em>\u201cAt the end of every year, just like we reflect back, we wanted to help merchants reflect back to their partnership with Cashfree Payments,\u201d<\/em><strong> says Shubhi Maheswari, a Product Manager at Cashfree.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe had to start from how to make data more meaningful for merchants,\u201d<\/em> <strong>elaborates Divyanshu Kumawat, SDE 2 at Cashfree.<\/strong><em> \u201cAnd not just that, we had to ensure the insights were accurate but also broad enough to resonate with all types of merchants,\u201d<\/em><strong><em> <\/em><\/strong><strong>adds in Prem Chand, an SDE 2 at Cashfree as well.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With data exploration emerging as the first critical step, her teammates credit Shubhi for taking the lead in ensuring Cashfree Reflect\u2019s highlights captured valuable insights for businesses of all sizes. At the same time, Harshith being one of the front-end engineers on the team focused on turning raw data into an intuitive, visually rich journey. <em>\u201cThe design had to encourage merchants to proudly share their achievements, whether on social media or their website,\u201d<\/em> <strong>he says.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, the team focused on building a scalable pipeline to process transaction data efficiently. <em>\u201cSome of the key milestones included finalising the data model, optimising queries for performance, designing engaging visual summaries, and ensuring seamless delivery through our merchant dashboard,\u201d <\/em><strong>says Divyanshu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cFinally, we worked on iterative testing and validation, refining the feature to make sure it aligned with the needs of different merchants,\u201d<\/em><strong> adds Prem.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The entire process was a dream come true for the team. <em>\u201cWatching the idea grow from brainstorming to a live feature was an exciting journey, and every step\u2014data, design, and testing\u2014played a key role in making it happen,\u201d<\/em> <strong>says Vibha<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the design front, <strong>Samir Bellare, our Senior Director of Design<\/strong>, and his team played a key role in refining the look and feel. <em>\u201cThe team that built the hackathon prototype was really talented. We then iterated the design to make it feel like Cashfree was celebrating alongside the merchant. It was the last week of the year, so we were focused on adding celebratory elements \u2013 not only visuals but also animations and music,\u201d <\/em><strong>he says.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But time was tight and it took seamless <a href=\"https:\/\/www.cashfree.com\/blog\/cashfree-payments-encourage-cross-functional-teamwork\/\">collaboration<\/a> across teams to make it happen. <em>\u201cEverybody contributed to the project,\u201d<\/em><strong> recalls Samir.<\/strong> <em>\u201cFrom the engineers and the PMs to the marketing team, everybody added elements that would make this more celebratory. It was like a house party where everybody brings in their own fun element,\u201d <\/em><strong>he adds.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_go-live_journey\"><\/span><strong>The go-live journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The moment Cashfree Reflect went live, it struck a chord with merchants. For the team behind the project, this was proof of their idea\u2019s success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cHackathon projects usually stop at prototypes,\u201d<\/em> <strong>says Divyanshu.<\/strong> <em>\u201cWatching ours go live in just a few months was something special.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Shubhi, the journey reinforces the impact of thoughtful product management.<em> \u201cTurning a creative spark into a real-world feature that strengthens relationships with customers was truly rewarding to experience,\u201d<\/em><strong> she says.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIt&#8217;s a reminder that creativity and innovation can lead to real-world value, not just for Cashfree, but for our merchants too,\u201d <\/em><strong>Prem chimes in.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vibha echoes the sentiment:<\/strong> <em>\u201cKnowing our idea is now part of thousands of merchants&#8217; year-end experience\u2014that\u2019s incredible.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Harshith, this project tied back to what makes the culture at Cashfree unique, <em>\u201cCashfree&#8217;s focus on empowering individuals and encouraging experimentation made it easier for us to create something meaningful for our merchants,\u201d <\/em><strong>he says.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_than_a_feature\"><\/span><strong>More than a feature<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At its heart, Cashfree Reflect is about storytelling. It transforms raw data into moments of pride. Speaking on the project,<strong> Nitin Pulyani, our SVP and Head of Product (and one of our SwitchOn judges!),<\/strong> says,<em> \u201cUltimately, Cashfree Reflect is more than just a data-driven project; it\u2019s a personalised experience that transforms raw metrics into meaningful stories of success. This reflects our commitment to empowering merchants with a comprehensive view of their growth, all while celebrating their ongoing journey.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a testament to Cashfree\u2019s <a href=\"https:\/\/www.cashfree.com\/blog\/driving-innovation-in-2025\/\">culture of innovation<\/a>\u2014where bold ideas aren\u2019t just encouraged, they\u2019re brought to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested in joining teams that create an impact? Explore careers at Cashfree Payments <a href=\"https:\/\/www.cashfree.com\/careers\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation often begins with a simple question: What if? For Shubhi Maheswari, Prem Chand, Divyanshu Kumawat, Harshith Kanigalpula and Vibha Pundir who also go by their team name Runtime Code Breaker (RCB), it\u2019s answering this question that led to a spectacular win at Cashfree Payments\u2019 annual hackathon, SwitchOn. What started as a bold experiment was<\/p>\n","protected":false},"author":108,"featured_media":28678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4757],"tags":[],"class_list":["post-28674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifecashfree"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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