{"id":29093,"date":"2025-04-03T16:26:43","date_gmt":"2025-04-03T10:56:43","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=29093"},"modified":"2025-04-03T16:27:30","modified_gmt":"2025-04-03T10:57:30","slug":"elevate-d2c-website-for-better-checkout-experience","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/elevate-d2c-website-for-better-checkout-experience\/","title":{"rendered":"Elevate Your D2C Website to Compete with the Giants"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8ec63626d48\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8ec63626d48\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/elevate-d2c-website-for-better-checkout-experience\/#Express_Checkout_Options_with_PayFast_New\" >Express Checkout Options with PayFast (New)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/elevate-d2c-website-for-better-checkout-experience\/#Using_Offers_to_Encourage_Purchase_Completion\" >Using Offers to Encourage Purchase Completion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/elevate-d2c-website-for-better-checkout-experience\/#Checkout_with_no_distractions_no_redirections\" >Checkout with no distractions, no redirections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/elevate-d2c-website-for-better-checkout-experience\/#View_order_history_and_refund_status_via_Customer_Portal\" >View order history and refund status via Customer Portal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/elevate-d2c-website-for-better-checkout-experience\/#Bonus_Checkout_Customized_to_Your_Website\" >Bonus: Checkout Customized to Your Website<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">As a D2C business owner, you&#8217;re constantly balancing revenue and distribution. While marketplaces like Amazon, Flipkart, and Myntra excel at creating seamless shopping experiences with built-in visibility, reviews, and logistics, your own website offers higher margins and greater control over the customer experience for your core audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if you could incorporate the key features that make marketplace giants successful into your own website? You truly can have the best of both worlds:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Express Checkout options with PayFast (New)<\/li>\n\n\n\n<li>Using Offers to Encourage Purchase Completion<\/li>\n\n\n\n<li>Checkout with no distractions, no redirections<\/li>\n\n\n\n<li>View order history and refund status via Customer Portal<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonus:<\/strong> A checkout experience perfectly tailored to your website design<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Express_Checkout_Options_with_PayFast_New\"><\/span><strong>Express Checkout Options with PayFast (New)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When shoppers land on your product page, maintaining their shopping momentum is crucial. The ease of completing a transaction determines whether customers finalise their purchase or abandon their cart. This is especially true for repeat customers who already trust your products.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PayFast <\/strong>is the answer\u2014a personalised express checkout feature that makes repeat purchases a breeze. When customers click PayFast, they enter a streamlined checkout flow with their preferred payment method and address pre-filled, requiring just one click to complete payment.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No more re-entering payment details or addresses for returning customers. Use PayFast on your website today.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXelm4uUk5V2gl9cmcWAbhjRRbgIMiPoyF4G3Q-2k8aG0nUigisKK3a-3W9fEIuiWppQZV2xGD3ZbtZOd2lrwxG5z2y6L5E2r2AJjQJcrUVWk1Pl74CVXswg2KuQ6jmaGgzxhhXudQ?key=jPqdcmYXUqImmVQEYcKa5yX-\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Works with: Self-hosted websites<br>Cost: Free<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Offers_to_Encourage_Purchase_Completion\"><\/span><strong>Using Offers to Encourage Purchase Completion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ve crafted detailed product descriptions with quality photos. You&#8217;ve gathered compelling reviews and ratings. You&#8217;ve convinced customers that your product is superior. But what happens next? The customer sees the price and pauses to wonder, &#8220;I like this, but how do I check if there&#8217;s a discount?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make discounts immediately visible. Burying them in product descriptions is cumbersome, and revealing them only at the payment page is too late. Display your offers, affordability options, and EMI plans directly on the product page so customers instantly recognise the value they&#8217;re getting.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXflQZYHhN0BVbSLoQTCcQW4p2g-vyG3EOuK3NUQRQuCbSas_ldvgPEjCSBiVQYx5Vux__TwhoPbT1Yw6uK5HmcRSGAmtwgLClu5308lNl9QszSMLdrDfPuoJrOg6RkQlzGWF-dn7w?key=jPqdcmYXUqImmVQEYcKa5yX-\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about it <a href=\"https:\/\/www.cashfree.com\/bnpl-plus\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=elevate-d2c-website-for-better-checkout-experience\/\">here<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Works with: Shopify websites<br>Go live in minutes with no coding: <a href=\"https:\/\/www.cashfree.com\/docs\/payments\/shopify\/bnpl?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=elevate-d2c-website-for-better-checkout-experience\/\">help documentation<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checkout_with_no_distractions_no_redirections\"><\/span><strong>Checkout with no distractions, no redirections<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cashfree securely stores your customers card details from previous purchases so that they dont have to remember their card details all the time. That is why when they checkout on your website, they need to look away and start scurrying for their card, not even for their three-digit CVV number.<br><br>We\u2019ve made the checkout even more seamless, such that redirection to the bank page for OTP is also not required. For customers on mobile phones, it happens right inside the app or mobile browser.<br><br>This has shown to increase conversion while creating a break-free shopping experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdg8HA4acuBQ_A5MyBLItyatKxzPPYaCip7WtFXGYyc1XvocnXRBYkW51PFNcU2gCV4_p8yCl6ACqsb7opRYrjQ5kMbOT7RZiJ7aOS4W-ArUwlKNL2m7wlLaqUEkjflWpOO-GMd?key=jPqdcmYXUqImmVQEYcKa5yX-\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Works with: All types of checkout<br>No additional coding required<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"View_order_history_and_refund_status_via_Customer_Portal\"><\/span><strong>View order history and refund status via Customer Portal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are customers overwhelming your support team with questions about refund timing? Cashfree&#8217;s Customer Portal solves this problem by allowing customers to view all their Cashfree Payments transactions, including amounts, refunds, partial refunds, and current refund status. This keeps customers informed while freeing your customer support team to handle other enquiries.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdBkDXzXP7AcWyPv2xUXU4Zx9g3Vcj5k3KH5mdAeQwxhMZywyycCX-3EerUjzzBLVAuqYjT8Dyfy70I_12C3onj0CiG-EGIEPo04jVxe-41D3Kc170I9GtQcLr3sw1rxcPllQcg?key=jPqdcmYXUqImmVQEYcKa5yX-\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the product: <a href=\"?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=elevate-d2c-website-for-better-checkout-experience\/\">https:\/\/www.cashfree.com\/customers\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Checkout_Customized_to_Your_Website\"><\/span><strong>Bonus: Checkout Customized to Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s something even the retail giants lack. Your carefully designed website uses distinctive colours and fonts that define your brand identity. With Cashfree Checkout, you can extend this visual identity to the payment process, creating a checkout experience that perfectly matches your website with your brand colours, fonts, and logo. You can prioritise display of customers&#8217; preferred payment methods and implement a quick UPI flow that enables payments in under five seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn all about it <a href=\"https:\/\/www.cashfree.com\/checkout-one1\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=elevate-d2c-website-for-better-checkout-experience\/\">here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXda3-Gz59HetLABn3YlbrJvS2Z5PAkL5Lcd6-HhQmAgluq2RDRQK_YAVF_kkbbW48ruJXDzXKjpjPQ61CClt7C9gKwX7qsyBKAODcw6tHh0wZXR-ujUK7qc-S-zT6p5jtHtUq0xSA?key=jPqdcmYXUqImmVQEYcKa5yX-\" alt=\"\" style=\"width:647px;height:auto\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As a D2C business owner, you&#8217;re constantly balancing revenue and distribution. While marketplaces like Amazon, Flipkart, and Myntra excel at creating seamless shopping experiences with built-in visibility, reviews, and logistics, your own website offers higher margins and greater control over the customer experience for your core audience. What if you could incorporate the key features<\/p>\n","protected":false},"author":102,"featured_media":29095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1383],"tags":[],"class_list":["post-29093","post","type-post","status-publish","format-standard","has-post-thumbnail","category-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elevate Your D2C Website to Compete with the Giants<\/title>\n<meta name=\"description\" content=\"Boost D2C sales with PayFast\u2014express checkout, no redirections, and seamless payments. Enhance conversions with a frictionless shopping experience on your website!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/elevate-d2c-website-for-better-checkout-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Your D2C Website to Compete with the Giants\" \/>\n<meta property=\"og:description\" content=\"Boost D2C sales with PayFast\u2014express checkout, no redirections, and seamless payments. Enhance conversions with a frictionless shopping experience on your website!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cashfree.com\/blog\/elevate-d2c-website-for-better-checkout-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Cashfree Payments Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T10:56:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T10:57:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/04\/PayFast-Blog-with-copy.jpg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vijay Surya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vijay Surya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elevate Your D2C Website to Compete with the Giants","description":"Boost D2C sales with PayFast\u2014express checkout, no redirections, and seamless payments. 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