{"id":3032,"date":"2021-03-16T14:16:58","date_gmt":"2021-03-16T08:46:58","guid":{"rendered":"https:\/\/cashfree.com\/blog\/?p=3032"},"modified":"2023-01-17T12:06:18","modified_gmt":"2023-01-17T06:36:18","slug":"why-businesses-need-payout-links","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/","title":{"rendered":"Why Do Businesses Need Payout Links?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f37f09392d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f37f09392d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Why_Is_COD_Still_A_Preferred_Mode_of_Payment_in_India\" >Why Is COD Still A Preferred Mode of Payment in India?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Address_Refund_Issues_With_Cashgram_by_Cashfree_Payments\" >Address Refund Issues With Cashgram by Cashfree Payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Collect_Accurate_Beneficiary_Details_With_Cashgram\" >Collect Accurate Beneficiary Details With Cashgram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Why_Choose_Cashgram\" >Why Choose Cashgram?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Built_for_Scale\" >Built for Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Secure\" >Secure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#User_Friendly\" >User Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#Solution_exclusivity\" >Solution exclusivity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/#How_Do_Different_Businesses_Across_Various_Industries_Use_Cashgram\" >How Do Different Businesses Across Various Industries Use Cashgram?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Looking back at 2020, the outbreak of the COVID-19 pandemic has significantly affected how businesses operate today. From an increase in online sales to the use of digital modes of payment, the country witnessed many dramatic changes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, according to the National Payments Corporation of India (NPCI), India saw a 110% increase in the overall value of online transactions and a 71% increase in the volume of UPI transactions between December 2019 and December 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, despite the constant increase in digital transactions, cash-on-deliveries (CODs) still dominate the Indian retail market, especially the eCommerce segment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_COD_Still_A_Preferred_Mode_of_Payment_in_India\"><\/span>Why Is COD Still A Preferred Mode of Payment in India?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, more and more people are opting for digital modes of payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, <a href=\"https:\/\/www.livemint.com\/industry\/retail\/online-shoppers-turn-away-from-cash-on-delivery-11601472577584.html\" rel=\"nofollow\">nearly one-fourth of eCommerce customers still prefer COD as a payment option<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a couple of reasons why customer still prefer cash:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They have online payment security concerns and fraud&nbsp;<\/li>\n\n\n\n<li>They lack the knowledge around how to securely share bank details to make online payments&nbsp;<\/li>\n\n\n\n<li>Cash provides ease of transaction<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One can easily empathise with the Indian market\u2019s hesitancy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this trait of being better safe than sorry often comes at the cost of increased frustration and delayed processes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Refunds is another concern that\u2019s keeping most customers from using online modes of payment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a customer doesn\u2019t want the ordered product anymore, they can simply reject the delivery. The cash stays in the pocket and the hassle of refund can be evaded.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the same is not applicable in the case of prepaid orders.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So, what can online merchants do to instill trust in customers, especially when it comes to refunds?<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cashfree.com\/cashgram\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"68\" data-attachment-id=\"10928\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/image-3-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-3.png?fit=1024%2C91&amp;ssl=1\" data-orig-size=\"1024,91\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-3.png?fit=770%2C68&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-3.png?resize=770%2C68&#038;ssl=1\" alt=\"process instant refunds for all COD order using Cashgram\" class=\"wp-image-10928\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-3.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-3.png?resize=300%2C27&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-3.png?resize=768%2C68&amp;ssl=1 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Address_Refund_Issues_With_Cashgram_by_Cashfree_Payments\"><\/span>Address Refund Issues With Cashgram by Cashfree Payments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Slow refunds is one of the biggest sources for customer support queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They end up devoting at least 50% of their time to resolving refund-related queries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses spend a lot of resources and time trying to capture the accurate bank details of customers. This usually entails endless back and forth communication and very often ends up in incorrect transfers. If only there was a way to transfer funds to your customer when you don\u2019t know their bank details?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, there is one now.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introducing <strong>Cashgram by Cashfree Payments.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cashfree.com\/cashgram?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\">Cashgram<\/a> is one of Cashfree Payments\u2019 flagship products that helps online merchants process refunds faster in case of both CODs and prepaid purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a payout link that allows merchants to pay their customers even when only their phone numbers or email addresses are known.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merchants can process refunds in 3 simple steps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/WgU3qQkDQweGl7aE-6m9NGS0rExfBReqZdtW6gwJ54vSFqDBn5FDixEv6Z6eKx9FNRxlnW5O4kG82uX_qwUphw1siwMOJX_ROfdWx3enX3LrIceenf7YXDBTblHL2sVPtVC0B8dH7dQnxIgLjTARdmc\" alt=\"Three steps to generate payout links by Cashgram\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As visible in the image above, Cashfree Payments allows merchants to <a href=\"https:\/\/cashfree.com\/blog\/vendor-payment\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\">pay their vendors<\/a>, partners, and even customers by generating a simple Cashgram link.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these links has pre-filled information along with the amount due to receive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A beneficiary can simply click on the link, add in their details such as bank account number, UPI ID, debit card number, or wallet details like Paytm or AmazonPay and receive money in any of their preferred accounts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, with Cashgram, merchants can also process payments in bulk. Simply upload a bulk list to Cashgram using Cashfree\u2019s APIs and process payments in one go.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster payment process<\/li>\n\n\n\n<li>Lower customer queries<\/li>\n\n\n\n<li>Higher customer satisfaction rate&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Merchants can additionally notify their customers via their WhatsApp business account. They can also customise their Payout links&nbsp; with their logo and brand colour thereby improving the open rate of the message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cashfree.com\/cashgram\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"770\" height=\"68\" data-attachment-id=\"10925\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/why-businesses-need-payout-links\/image-2-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-2.png?fit=1024%2C91&amp;ssl=1\" data-orig-size=\"1024,91\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-2.png?fit=770%2C68&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-2.png?resize=770%2C68&#038;ssl=1\" alt=\"process refunds in bulk\" class=\"wp-image-10925\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-2.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-2.png?resize=300%2C27&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2022\/07\/image-2.png?resize=768%2C68&amp;ssl=1 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collect_Accurate_Beneficiary_Details_With_Cashgram\"><\/span>Collect Accurate Beneficiary Details With Cashgram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting accurate bank details of your beneficiary is a highly cumbersome process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, with features like \u201cBeneficiary Name Verification (BNV) and Maker-Checker flow, merchants can verify beneficiary details and ensure that,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>funds reach the intended beneficiary only<\/li>\n\n\n\n<li>no misuse of funds or malpractice takes place in the case of bulk Cashgram&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cashgram also adds an extra layer of security to ensure every transaction processed is safe and secure.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at our data, we\u2019ve noticed that when given a choice, most customers prefer one of the three modes of refunds over other options.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>35% of the surveyed consumers prefer IMPS transactions<\/li>\n\n\n\n<li>7% of customers prefer Amazon Pay reverts<\/li>\n\n\n\n<li>43% of customers prefer UPI-based refunds.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_Cashgram\"><\/span>Why Choose Cashgram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cashfree.com\/cashgram?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\/\">Cashgram<\/a> isn\u2019t like any other payout link. It\u2019s highly sophisticated in nature and promises secured transactions, faster refunds, and a higher customer satisfaction rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Built_for_Scale\"><\/span>Built for Scale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do bulk payouts using excel upload or API<\/li>\n\n\n\n<li>Optimised for transaction load balancing&nbsp;<\/li>\n\n\n\n<li>Highly customizable API &amp; UX\/UI<\/li>\n\n\n\n<li>Generate comprehensive MIS reports&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secure\"><\/span>Secure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-built Beneficiary Account Verification (BAV) feature [Premium]<\/li>\n\n\n\n<li>Highly secure with OTP validation&nbsp;<\/li>\n\n\n\n<li>Maker-Checker flow [Premium]<\/li>\n\n\n\n<li>Ability to set a link expiry time&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Friendly\"><\/span>User Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notify using a WhatsApp business account [New]<\/li>\n\n\n\n<li>Multiple payout modes&nbsp; supported including UPI<\/li>\n\n\n\n<li>Interactive dashboard for monitoring status<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b\u200bReduced ops cost<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zero operational cost&nbsp;<\/li>\n\n\n\n<li>End-to-end customer information security<\/li>\n\n\n\n<li>Negligible incorrect transfers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution_exclusivity\"><\/span>Solution exclusivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uniqueness and innovation<\/li>\n\n\n\n<li>Exclusive partnership with Paytm and Amazon Pay wallet<\/li>\n\n\n\n<li>Link-based notification through WhatsApp business account<\/li>\n\n\n\n<li>Bulk link creation through a simple file upload<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Different_Businesses_Across_Various_Industries_Use_Cashgram\"><\/span>How Do Different Businesses Across Various Industries Use Cashgram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At present, thousands of merchants across various Indian industries are using Cashgram to process vendor, partner, and customer payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a list of a few of the use cases.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce \u2013 Refund COD orders instantly<\/li>\n\n\n\n<li>Online Gaming \u2013 Distribute prize money<\/li>\n\n\n\n<li>Rental Business \u2013 Refund security deposit<\/li>\n\n\n\n<li>NGOs and Political Organisations&nbsp; \u2013 Reimburse field agents and volunteers<\/li>\n\n\n\n<li>Corporates \u2013 Pay marketing affiliates and disburse reimbursements to employees<\/li>\n\n\n\n<li>Retail \u2013 Pay vendors and process refunds instantly<\/li>\n\n\n\n<li>BFSI \u2013&nbsp; Settle insurance claims and pay DSA incentives<\/li>\n\n\n\n<li>Healthcare \u2013 Pay incentives to merchants and process reimbursements&nbsp;<\/li>\n\n\n\n<li>Travel and Hospitality \u2013 Pay commissions to vendors, handle reimbursements, and process refunds&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cashfree.com\/cashgram\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/0Lcvav7zwNft1AbyV4LPiLp0x-UzCZq3kZpFy0FHrcvqEP1qYm4TL2_YafdYbvMjs3-X9yfHmDEOs8s__UC3jSM371W1YsubTAi78NbFE7Du5-GLddl_DnxalWpMgutjMp_5S2J7S7fYlbJDpwlz1lc\" alt=\"Automate customer refunds when you only know their mobile number or email address\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your customers, vendors, partners, etc. have waited long enough. <a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=why_businesses_need_payout_links\">Sign up for Cashgram<\/a> today!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking back at 2020, the outbreak of the COVID-19 pandemic has significantly affected how businesses operate today. From an increase in online sales to the use of digital modes of payment, the country witnessed many dramatic changes.&nbsp; In fact, according to the National Payments Corporation of India (NPCI), India saw a 110% increase in 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