{"id":30556,"date":"2025-10-06T12:27:48","date_gmt":"2025-10-06T06:57:48","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=30556"},"modified":"2026-05-26T11:56:10","modified_gmt":"2026-05-26T06:26:10","slug":"device-tokenisation-faster-secure-card-payments-india-cashfree-cred","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/","title":{"rendered":"Cardlink: Unlocking the Next Era of Card Payments"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f733347ad2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f733347ad2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/#Card_Payments_Unchanged_for_Decades\" >Card Payments: Unchanged for Decades\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/#Why_Enter_Card_Details_Again_and_Again\" >Why Enter Card Details Again and Again?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/#What_if_one_secure_token_worked_everywhere\" >What if one secure token worked everywhere?<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30556\" class=\"elementor elementor-30556\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19b28e97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19b28e97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f1742c9\" data-id=\"6f1742c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5221d28 elementor-widget elementor-widget-text-editor\" data-id=\"5221d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Card_Payments_Unchanged_for_Decades\"><\/span>Card Payments: Unchanged for Decades\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The story of card payments in India mirrors the nation\u2019s digitisation journey in itself.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>From the first credit card in the 1980s to the expansion of debit cards and ATM networks in 1990, 2000s marked the decade where cards became most Indians\u2019 first credit instrument, powering online shopping.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Generations of Indians have grown accustomed to the same online card payment experience \u2013 one that has remained largely unchanged. From the beginning, it meant typing in a 16-digit card number, expiry date, and CVV into a checkout form. The introduction of two-factor authentication added an extra step: a redirect to the bank\u2019s page to enter a one-time password.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In 2020, tokenisation of cards was introduced. Once tokenised on a merchant\u2019s app or website, the card no longer needs to be re-entered; future checkouts require only authentication (such as OTP or biometric), making repeat payments faster and more secure.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Yet every new website required the card details to be entered once to tokenise and save them.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So, the payment experience still relies on your memory \u2013 those 16 digits remain the gatekeeper for the first transaction. This friction leads to a 30%\u00a0 users drop off at checkout.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Enter_Card_Details_Again_and_Again\"><\/span><strong>Why Enter Card Details Again and Again?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The answer to this lies in the technology behind <a href=\"https:\/\/www.cashfree.com\/blog\/tokenization-of-card\/\">tokenisation<\/a>. In India, the most widely used method is called card-on-file tokenisation. Here, the card details are converted into a token by the card network (Visa, Mastercard, Rupay) and linked only to the specific website where the card is being saved. This token cannot be used on any other website.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_if_one_secure_token_worked_everywhere\"><\/span><strong><strong>What if one secure token worked everywhere?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Imagine a world where card details are entered just once &#8211; and the card just shows up at checkout on every website, even for a first-time purchase.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>That\u2019s the promise of <strong>Device Tokenisation.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Unlike card on file Tokenisation, which is merchant specific, device tokens are bound to your device \u2013 your phone, tablet or smartwatch. The card network issues a token that lives securely in your device\u2019s vault. Since this token is device bound and not tied to an individual website, this can be used across multiple websites. At the same time, it remains usable only on that device, making device tokens super-secure.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This technology is already in use globally through giants like Apple Pay and Samsung Pay, but its application has largely been limited to specific scenarios &#8211; mostly in offline payments for tap-to-pay transactions. A card saved in Samsung Pay, for instance, can be used at NFC-enabled terminals, but it does not automatically appear at checkout on every e-commerce website.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<p><b>Making Device Tokenisation Work for Your Business: Introducing CardLink<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until now, device tokenisation has mostly lived inside closed ecosystems \u2013 wallets like Apple Pay or Samsung Pay limited to offline scenarios. But what if the same technology could power online checkouts at scale, across merchants?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is precisely what CardLink is enabling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this solution, saved cards can seamlessly appear at any website checkout powered by CardLink \u2013 a solution built on the power of device tokens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this solution, the customer journey remains seamless.<\/span><\/p>\n<p><b>What does this mean for your business?\u00a0<\/b><\/p>\n<p><b>3x Faster Payments\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With cards pre-fetched on checkout, even for first-time users, checkout is super fast, resulting in a better customer experience.<\/span><\/p>\n<p><b>5% Higher success Rates Success<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rates improve by 5-6% because of fewer manual card input errors and an increased approval rate for device tokens.<\/span><\/p>\n<p><b>10% Lower Drop-Offs\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A whopping 35% of customers have reported dropping off from a checkout when asked to enter card details manually. A frictionless, pre-fetched card experience reduces dropoff by at least 10%<\/span><\/p>\n<p><b>Expanding the Ecosystem:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CardLink has partnered with multiple popular payment apps to create a robust linked card ecosystem. This includes integrations with apps like CRED, which already has over 2 million saved cards, as well as Samsung Pay, Google Pay, and PhonePe, which are set to join the network soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samsung Pay, for instance, offers a unique advantage &#8211; users can authenticate transactions biometrically within the Samsung Pay app, eliminating the need for OTPs and further streamlining the payment process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more payment apps join the CardLink network, the vision of a card saved once anywhere being instantly available at every CardLink-enabled checkout becomes a reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Future-proof your payment stack with India\u2019s most advanced tokenization engine. <\/span><a href=\"https:\/\/www.cashfree.com\/docs\/\"><span style=\"font-weight: 400;\">Explore the <\/span><b>API Docs<\/b><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.cashfree.com\/contact-us\/\"><span style=\"font-weight: 400;\">Talk to our<\/span> <b>Product Team<\/b><\/a><span style=\"font-weight: 400;\"> to see how Device Tokenization fits your flow.\u00a0<\/span><\/p>\n<p><b>Building India&#8217;s Linked Card Network CardLink <\/b><span style=\"font-weight: 400;\">essentially opens up an entire network of linked cards, breaking barriers between apps. We are working with popular payment apps to create a saved card ecosystem. This means that a card saved once anywhere on this ecosystem will be linked and pre-fetched at CardLink checkout. No more entering card numbers again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t just the next chapter in the story of card payments in India; it&#8217;s the beginning of a future where card payments become intuitive and instant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At CardLink, we are committed to creating a payments future where every card transaction is as natural as a tap, a glance or a blink!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join the future of frictionless commerce. 10X faster checkouts are just one integration away, <\/span><a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> to Get Started with CardLink.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Card Payments: Unchanged for Decades\u00a0 The story of card payments in India mirrors the nation\u2019s digitisation journey in itself.\u00a0 From the first credit card in the 1980s to the expansion of debit cards and ATM networks in 1990, 2000s marked the decade where cards became most Indians\u2019 first credit instrument, powering online shopping. Generations of<\/p>\n","protected":false},"author":104,"featured_media":30561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1383],"tags":[],"class_list":["post-30556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Device Tokenisation: Fast and Secure Card Payments<\/title>\n<meta name=\"description\" content=\"Device tokenisation by Cashfree + CRED enables faster, secure online card payments across sites with higher success rates and lower drop-offs. Try seamless checkout today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Device Tokenisation: Fast and Secure Card Payments\" \/>\n<meta property=\"og:description\" content=\"Device tokenisation by Cashfree + CRED enables faster, secure online card payments across sites with higher success rates and lower drop-offs. 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