{"id":30570,"date":"2025-10-06T13:29:10","date_gmt":"2025-10-06T07:59:10","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=30570"},"modified":"2025-12-30T21:05:53","modified_gmt":"2025-12-30T15:35:53","slug":"blinktopay-indias-first-in-app-biometric-payments","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/","title":{"rendered":"Cashfree Launches India\u2019s First In-app Biometric Authentication: BlinkToPay"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/#Todays_Customers_Expect_More_from_Payments\" >Today\u2019s Customers Expect More from Payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/#The_BlinkToPay_Journey\" >The BlinkToPay Journey\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/#The_Tech_that_makes_BlinktoPay_Come_Alive\" >The Tech that makes BlinktoPay Come Alive\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/#What_BlinkToPay_Unlocks_for_Businesses_and_Customers\" >What BlinkToPay Unlocks for Businesses and Customers<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30570\" class=\"elementor elementor-30570\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3779cee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3779cee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31b5bcac\" data-id=\"31b5bcac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa35c92 elementor-widget elementor-widget-text-editor\" data-id=\"5fa35c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Todays_Customers_Expect_More_from_Payments\"><\/span>Today\u2019s Customers Expect More from Payments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In India today, getting anything delivered in ten minutes \u2013 from your daily groceries to the latest iPhone \u2013 is not a luxury; it\u2019s the new normal. <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\">A report on customer experience by McKinsey<\/a> notes that speed has become table stakes for e-commerce and delivery. So when every part of the shopping journey is expected to be instant, why should payments be the bottleneck?\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">But speed alone is not enough.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">When it comes to payments, customers prize one more factor just as highly \u2013 security.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, according to the RBI\u2019s latest report, internet and card fraud accounted for 85% of total digital fraud cases, with many of these stemming from compromised authentication factors, including OTPs.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This led our cards team to a simple but powerful question:\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How can we deliver a payment experience that matches India\u2019s appetite for instant speed while ensuring uncompromising security?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The answer lay in combining two breakthrough technologies: <a href=\"https:\/\/www.cashfree.com\/blog\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/\">Device tokenisation<\/a> and Biometric authentication. <strong>Together, they power BlinkToPay, India\u2019s first in-app biometric payment system.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_BlinkToPay_Journey\"><\/span>The BlinkToPay Journey\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">With BlinkToPay, there are no OTPs, no redirects \u2013 no friction. The whole payment journey \u2013 from card selection to authentication \u2013 is done in less than 2 seconds \u2013 faster than a blink.\u00a0<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/youtu.be\/NNQGPUzllJ0\" rel=\"nofollow\">https:\/\/youtu.be\/NNQGPUzllJ0<\/a><\/div>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><em>BlinkToPay revolutionises the payment experience by eliminating redirects and OTPs, thereby removing all the friction. The entire payment process, from card selection to authentication, is completed in under 2 seconds: faster than a blink.<\/em><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"30571\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/image-51\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?fit=1600%2C1200&amp;ssl=1\" data-orig-size=\"1600,1200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?fit=770%2C578&amp;ssl=1\" data-recalc-dims=\"1\" height=\"578\" width=\"770\" class=\"wp-image-30571\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=770%2C578&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.png?resize=200%2C150&amp;ssl=1 200w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">That\u2019s not all.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The same cards can be used for offline transactions as well. Simply select your card, verify using biometrics, tap on the NFC-enabled terminal, and your payment is complete.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s not magic; it&#8217;s the power of technology.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to eliminate OTP friction for your customers? <strong><a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for Cashfree Payments<\/a><\/strong> to offer the fastest card checkout experience in India.<\/p>\n<p><a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=blog\/\"><img decoding=\"async\" data-attachment-id=\"31257\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/cta-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?fit=2568%2C592&amp;ssl=1\" data-orig-size=\"2568,592\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CTA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?fit=770%2C177&amp;ssl=1\" data-recalc-dims=\"1\" class=\" wp-image-31257 aligncenter\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=176%2C41&#038;ssl=1\" alt=\"\" width=\"176\" height=\"41\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?w=2568&amp;ssl=1 2568w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=1200%2C277&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?w=2310&amp;ssl=1 2310w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Tech_that_makes_BlinktoPay_Come_Alive\"><\/span><strong>The Tech that makes BlinktoPay Come Alive\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">BlinkToPay is built by unifying <a href=\"https:\/\/www.cashfree.com\/blog\/device-tokenisation-faster-secure-card-payments-india-cashfree-cred\/\">device tokenisation<\/a> and biometric authentication in a way that has not been done before in India.<\/p>\n\n<p class=\"wp-block-paragraph\">Device Tokens &#8211; tokens bound to the user&#8217;s device have been in use for a while, typically in closed-loop wallet settings and for offline, contactless payments. Biometric authentication through passkeys has primarily been used for website logins. While networks have enabled passkey-based payments, their use has largely remained confined to web checkouts\u2014leaving native apps unable to leverage biometrics for faster repeat payments.<\/p>\n\n<p class=\"wp-block-paragraph\">Today, for app-based payments, existing solutions still rely on redirections or external authentication flows. The user is redirected to a bank-hosted OTP page in a web view to complete the OTP verification. This breaks the seamlessness of the payment experience and is highly prone to delays, manual OTP errors, redirection errors and ACS failures. In fact, 65% of card payment failures happen today at the verification stage.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">BlinkToPay is different.<\/p>\n\n<p class=\"wp-block-paragraph\">It brings these two technologies \u2013 device tokenisation and biometric authentication \u2013 in a single in-app flow. The entire flow, from card selection to biometric authentication, happens inside the merchant\u2019s app environment. These device-tokenised cards can also be used offline for tap-to-pay transactions on NFC-enabled terminals. The result is the first-of-its-kind card payment experience that is also omnichannel.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_BlinkToPay_Unlocks_for_Businesses_and_Customers\"><\/span>What BlinkToPay Unlocks for Businesses and Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Businesses thrive when customers can make payments without a glitch, whether it&#8217;s an impulse buy or a travel booking during peak hours \u2013 payments should never be a blocker.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">With BlinktoPay, it never will be.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>10X Faster Card Payments\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">BlinktoPay allows users to pay in under 2 seconds, as opposed to an average card checkout time of 30 seconds. This ensures that customers do not abandon their carts due to payment friction; instead, they receive a delightful experience.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>50% Fewer Disputes\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Industry research indicates that biometric authentication can reduce payment fraud by up to 50%. This means fewer disputes and chargebacks for the businesses. Mastercard\u2019s Biometrics Market Intelligence report reveals that a whopping 80% of customers feel more secure paying via biometrics. Biometric payments \u2013 a win-win for both businesses and customers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>6%\u00a0 Higher Success Rates\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">By eliminating OTP delays, redirects, and typing errors, biometric authentication improves transaction success rates by up to 5%, nearly twice the reliability compared to OTP flows. Never miss a purchase or a sale due to payment failure.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Omnichannel Experience\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">By enabling tap-to-pay within your app, businesses can give users one more reason to open the app more frequently, interact more deeply, and ultimately, make more purchases.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">BlinkToPay isn\u2019t just a new way to pay \u2013 it\u2019s a reimagination of how card payments should work for digital-first India. With the promise of fast, secure and omnichannel payments, it sets a new benchmark for what customers and businesses can expect from payments.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">At Cashfree, our mission is simple: to make payments invisible, intuitive, and instant so that businesses can grow without friction, and customers can pay without a second thought.<\/p>\n\n<p class=\"wp-block-paragraph\">Secure your business and your customers&#8217; data with India&#8217;s most advanced payment stack. <strong><a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create your account<\/a><\/strong> and activate BlinkToPay today.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=blog\/\"><img decoding=\"async\" data-attachment-id=\"31257\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/blinktopay-indias-first-in-app-biometric-payments\/cta-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?fit=2568%2C592&amp;ssl=1\" data-orig-size=\"2568,592\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CTA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?fit=770%2C177&amp;ssl=1\" data-recalc-dims=\"1\" class=\"wp-image-31257\" style=\"aspect-ratio: 4.339179171939975;\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=177%2C41&#038;ssl=1\" alt=\"\" width=\"177\" height=\"41\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?w=2568&amp;ssl=1 2568w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?resize=1200%2C277&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/CTA.png?w=2310&amp;ssl=1 2310w\" sizes=\"(max-width: 177px) 100vw, 177px\" \/><\/a><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today\u2019s Customers Expect More from Payments In India today, getting anything delivered in ten minutes \u2013 from your daily groceries to the latest iPhone \u2013 is not a luxury; it\u2019s the new normal. A report on customer experience by McKinsey notes that speed has become table stakes for e-commerce and delivery. So when every part<\/p>\n","protected":false},"author":104,"featured_media":30573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1383],"tags":[],"class_list":["post-30570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BlinkToPay: India\u2019s First In-App Biometric Payments | Cashfree<\/title>\n<meta name=\"description\" content=\"Experience lightning-fast, secure payments with Cashfree\u2019s BlinkToPay. Say goodbye to OTPs and redirects\u2014complete transactions in under 2 seconds with biometrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/blinktopay-indias-first-in-app-biometric-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BlinkToPay: India\u2019s First In-App Biometric Payments | Cashfree\" \/>\n<meta property=\"og:description\" content=\"Experience lightning-fast, secure payments with Cashfree\u2019s BlinkToPay. 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