{"id":30696,"date":"2025-10-06T22:33:00","date_gmt":"2025-10-06T17:03:00","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=30696"},"modified":"2025-10-07T13:34:55","modified_gmt":"2025-10-07T08:04:55","slug":"scan-to-emi-instant-no-cost-emi-upi-sales-booster","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/","title":{"rendered":"Bigger Baskets, Happier Customers: Unlock EMI on UPI with Cashfree\u2019s ScanToEMI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#The_Problem_Today\" >The Problem Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#Consumer_Preference\" >Consumer Preference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#Category-Specific_Impact\" >Category-Specific Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#Merchant_Benefit\" >Merchant Benefit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#The_Breakthrough_Why_ScanToEMI_Matters\" >The Breakthrough: Why ScanToEMI Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#The_ScanToEMI_Advantage\" >The ScanToEMI Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#How_It_Works_Its_Simple\" >How It Works (It\u2019s Simple)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#Why_EMI_on_UPI_Wins_Over_Card_EMI\" >Why EMI on UPI Wins Over Card EMI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogrevamp.cashfree.com\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/#The_Road_Ahead\" >The Road Ahead<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Problem_Today\"><\/span><strong>The Problem Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever run a store, you\u2019ve seen this play out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A shopper picks up the premium phone. Someone tries on the gold necklace. A couple sinks into a sofa that clearly feels like \u201cthe one\u201d. You can almost see the purchase happening in their minds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then \u2014 the pause. A glance at the price tag. The polite smile. The dreaded \u201c<em>I\u2019ll think about it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not a lack of interest. It\u2019s not even a lack of demand.<br>It\u2019s the weight of paying everything up front.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, it\u2019s not a demand problem; it\u2019s an <strong>affordability gap.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumer_Preference\"><\/span><strong>Consumer Preference<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers back this up. RBI and industry studies indicate that <strong>65\u201370% of all EMI transactions in India<\/strong> <strong>occur through no-cost EMI schemes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here\u2019s the kicker: <strong>millennials and Gen Z are twice as likely to choose no-cost EMI<\/strong> over regular EMI (NPCI data). For them, affordability isn\u2019t a perk \u2014 it\u2019s the default expectation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Category-Specific_Impact\"><\/span><strong>Category-Specific Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can see the effect in almost every category:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Electronics:<\/strong> Nearly 40% of smartphones above \u20b915,000 are bought on no-cost EMI during festive periods.<\/li>\n\n\n\n<li><strong>Appliances &amp; Lifestyle:<\/strong> Retailers see <strong>20\u201325% higher sales<\/strong> when no-cost EMI is visible at checkout.<\/li>\n\n\n\n<li><strong>Jewellery &amp; Furniture:<\/strong> Low-cost EMI opens the door for shoppers who don\u2019t own credit cards, making purchases like \u20b940K ornaments or premium furniture more realistic.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern is clear: <strong>when EMI is on the table, customers stop hesitating and start buying.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Merchant_Benefit\"><\/span><strong>Merchant Benefit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">And what does that mean for merchants?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15\u201320% higher conversion rates<\/strong> when no-cost EMI is offered versus regular EMI.<\/li>\n\n\n\n<li><strong>2\u20133X higher sales uplift<\/strong> during festive campaigns that highlight EMI-led affordability.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When customers see an EMI option, they don\u2019t downgrade or delay \u2014 they upgrade, they add more, they buy today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Breakthrough_Why_ScanToEMI_Matters\"><\/span><strong>The Breakthrough: Why ScanToEMI Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the catch: for years, EMI was a privilege reserved for credit card holders. Out of hundreds of millions of Indian shoppers, only about <strong>100 million use a credit card<\/strong> \u2014 and less than 40% carry them daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UPI, on the other hand, has become the country\u2019s go-to. Over 70% of all digital transactions under \u20b950,000 now occur on UPI, rather than on cards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the gap <strong>Cashfree\u2019s ScanToEMI bridges.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, when a customer scans your QR in-store or checks out on your website, they don\u2019t just see \u201cPay via UPI.\u201d They see <strong>instant EMI options<\/strong> \u2014 right inside the same UPI flow they already know and trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For your business, nothing changes: money settles just like any other UPI transaction.<br>For your customers, everything changes: hesitation drops, upgrades occur, and sales that used to slip away now close more quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_ScanToEMI_Advantage\"><\/span><strong>The ScanToEMI Advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what ScanToEMI unlocks for you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Works with Your Existing QR:<\/strong> No new hardware. No new integration. Just enable ScanToEMI and you\u2019re live.<br><\/li>\n\n\n\n<li><strong>Instant EMI Approvals:<\/strong> EMI options show up instantly in your customer\u2019s UPI app (linked to their RuPay Credit Card). No paperwork, no waiting.<br><\/li>\n\n\n\n<li><strong>Supports No-Cost &amp; Low-Cost EMI:<\/strong> Run EMI schemes the way you want &#8211; with no-cost EMI to attract value-conscious buyers or low-cost EMI to widen access for larger-ticket spends.<br><\/li>\n\n\n\n<li><strong>Offline + Online Coverage:<\/strong> Whether your customer scans a QR code in your store or checks out on your app\/website, ScanToEMI works everywhere.<br><\/li>\n\n\n\n<li><strong>Proven Sales Impact:<\/strong> Merchants in early pilots saw a <strong>20\u201330% increase in average order value<\/strong> and a <strong>15\u201320% jump in conversions.<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works_Its_Simple\"><\/span><strong>How It Works (It\u2019s Simple)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Scan QR<\/strong> \u2013 Your customer scans your existing UPI QR with their UPI app.<\/li>\n\n\n\n<li><strong>Choose EMI<\/strong> \u2013 EMI options appear instantly (No-Cost &amp; Low-Cost plans included).<\/li>\n\n\n\n<li><strong>Confirm Payment<\/strong> \u2013 They pick a plan, approve via UPI, and the payment goes through.<\/li>\n\n\n\n<li><strong>You Get Paid<\/strong> \u2013 Funds settle to you like any other UPI transaction.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it. No new machines. No extra training. No change in process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_EMI_on_UPI_Wins_Over_Card_EMI\"><\/span><strong>Why EMI on UPI Wins Over Card EMI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it: fewer than 4 in 10 credit card holders carry their cards every day. But almost every UPI user has their phone on them \u2014 <strong>95% take it everywhere.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ScanToEMI removes that friction. Instead of losing a sale because a customer left their card at home, you give them EMI right inside their phone. No excuses. Just instant affordability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Road_Ahead\"><\/span><strong>The Road Ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">India already leads the world in UPI, with <strong>14+ billion transactions every month<\/strong>. Paying via QR code or at checkout has become second nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, with EMI built directly into that flow, the possibilities are bigger than ever. What used to be a polite <em>\u201cmaybe later\u201d<\/em> can now become a confident <em>\u201clet\u2019s take it today.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From smartphones to jewellery to furniture sets, EMI on UPI is helping customers buy what they truly want \u2014 and assisting merchants to close more sales, faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The future of payments isn\u2019t just about collecting money. It\u2019s about making <strong>every intent count.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Make Every \u201cMaybe Later\u201d a \u201cYes Today\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Activate ScanToEMI today. Activate it with your existing QR code and watch your conversions grow from day one.<br>No new hardware. No extra steps. Just bigger baskets and happier customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Problem Today If you\u2019ve ever run a store, you\u2019ve seen this play out. A shopper picks up the premium phone. Someone tries on the gold necklace. A couple sinks into a sofa that clearly feels like \u201cthe one\u201d. You can almost see the purchase happening in their minds. And then \u2014 the pause. A<\/p>\n","protected":false},"author":140,"featured_media":30698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1383],"tags":[],"class_list":["post-30696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ScanToEMI by Cashfree | Boost Sales with Instant No-Cost EMI on UPI<\/title>\n<meta name=\"description\" content=\"Unlock higher conversions and bigger sales with Cashfree\u2019s ScanToEMI. Enable instant no-cost and low-cost EMI options directly within your existing UPI QR flow\u2014no new hardware, no extra steps. Increase average order value by 20\u201330% and conversions by 15\u201320%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ScanToEMI by Cashfree | Boost Sales with Instant No-Cost EMI on UPI\" \/>\n<meta property=\"og:description\" content=\"Unlock higher conversions and bigger sales with Cashfree\u2019s ScanToEMI. Enable instant no-cost and low-cost EMI options directly within your existing UPI QR flow\u2014no new hardware, no extra steps. Increase average order value by 20\u201330% and conversions by 15\u201320%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cashfree.com\/blog\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/\" \/>\n<meta property=\"og:site_name\" content=\"Cashfree Payments Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T17:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T08:04:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/Blog-1-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ayushi Agarwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayushi Agarwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ScanToEMI by Cashfree | Boost Sales with Instant No-Cost EMI on UPI","description":"Unlock higher conversions and bigger sales with Cashfree\u2019s ScanToEMI. Enable instant no-cost and low-cost EMI options directly within your existing UPI QR flow\u2014no new hardware, no extra steps. Increase average order value by 20\u201330% and conversions by 15\u201320%.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cashfree.com\/blog\/scan-to-emi-instant-no-cost-emi-upi-sales-booster\/","og_locale":"en_US","og_type":"article","og_title":"ScanToEMI by Cashfree | Boost Sales with Instant No-Cost EMI on UPI","og_description":"Unlock higher conversions and bigger sales with Cashfree\u2019s ScanToEMI. Enable instant no-cost and low-cost EMI options directly within your existing UPI QR flow\u2014no new hardware, no extra steps. 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