{"id":30790,"date":"2025-10-10T20:05:36","date_gmt":"2025-10-10T14:35:36","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=30790"},"modified":"2025-11-05T15:46:27","modified_gmt":"2025-11-05T10:16:27","slug":"gff-2025-event-recap","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/","title":{"rendered":"How Cashfree Payments Showcased AI-Powered Product Innovations at GFF 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f29bab96f4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f29bab96f4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/#The_Booth_That_Brought_Ideas_to_Life\" >The Booth That Brought Ideas to Life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/#Showcasing_the_AI-Powered_Future_of_Payments\" >Showcasing the AI-Powered Future of Payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/#Voices_Shaping_the_Future_of_Fintech\" >Voices Shaping the Future of Fintech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">At the Global Fintech Festival 2025, Mumbai, we launched the new generation of AI-powered products made to simplify how India pays, collects, and onboards. Over the three action-packed days of this week, our booth became a hub of hands-on innovation showcases, insightful conversations and fresh thinking around the future of financial technology in the country and beyond.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We brought together partners, regulators, technology leaders and industry veterans to explore how smarter infrastructure, better user experience and stronger compliance can move the digital economy forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take you through a quick recap of how GFF 2025 went.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Booth_That_Brought_Ideas_to_Life\"><\/span><strong>The Booth That Brought Ideas to Life<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by GFF\u2019s theme this year, \u201cEmpowering Finance for a Better World Powered by AI\u201d, our booth was anchored around an illuminated <strong>Payment Cortex<\/strong>. The booth reflected the intelligence, speed, and trust behind modern payments. At the heart of it was our experience zone, where visitors engaged with live demos of our AI-powered innovations. We created a space that went beyond product showcases and turned innovation into something tangible that visitors could see, feel, and participate in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding to the energy was one of the biggest crowd-pullers of the event, the <strong>Blink2Pay Photo Booth<\/strong>. Visitors lined up to experience a mock checkout that simulated Cashfree\u2019s biometric payment innovation. After \u201ccompleting\u201d their payment with a simple face scan, they stepped into the booth to instantly capture and print their GFF 2025 memory photo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"506\" data-attachment-id=\"30795\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-71\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?fit=1186%2C780&amp;ssl=1\" data-orig-size=\"1186,780\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?fit=770%2C506&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?resize=770%2C506&#038;ssl=1\" alt=\"\" class=\"wp-image-30795\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?resize=1024%2C673&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?resize=768%2C505&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-2.jpeg?w=1186&amp;ssl=1 1186w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"30799\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-73\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?fit=960%2C1280&amp;ssl=1\" data-orig-size=\"960,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?fit=768%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=768%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-30799\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=900%2C1200&amp;ssl=1 900w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=600%2C800&amp;ssl=1 600w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=450%2C600&amp;ssl=1 450w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=300%2C400&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?resize=150%2C200&amp;ssl=1 150w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-3.jpeg?w=960&amp;ssl=1 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Showcasing_the_AI-Powered_Future_of_Payments\"><\/span><strong>Showcasing the AI-Powered Future of Payments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the immersive booth, the product breakthroughs unfolded on the global stage as we unveiled more than 16 new launches, each reimagining a different layer of finance, from infrastructure to experience and from identity to risk.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BlinkToPay:<\/strong> India\u2019s first native in-app biometric card payment, completing transactions in under two seconds using face or fingerprint authentication, turning payments into pure motion.<\/li>\n\n\n\n<li><strong>CardLink<\/strong>: Developed in partnership with <strong>CRED<\/strong>, CardLink brings device tokenisation to life by letting users save their card once and pay across any Cashfree-powered checkout without manual entry. With over two million cards already linked through CRED, it marks the beginning of a connected future where every card transaction is fast, secure, and effortless<\/li>\n\n\n\n<li><strong>UPI ReservePay<\/strong>: Together with<strong> National Payments Corporation of India (NPCI)<\/strong>, we have launched UPI Reserve Pay (Single Block Multi-Debit). It lets customers block funds once and pay multiple times, combining the assurance of One-Time Mandate with the flexibility of Autopay, minus the friction of wallets<\/li>\n\n\n\n<li><strong>Interoperable UPI Mandates:<\/strong> We launched India\u2019s first Interoperable UPI Mandates with<a href=\"https:\/\/www.linkedin.com\/company\/npci\/\"> <\/a>NPCI, giving businesses the freedom to create, migrate, or import mandates without disrupting service. Break acquirer lock-in, minimise downtime, and keep EMIs, OTT subscriptions, utilities, and SIPs flowing seamlessly.<\/li>\n\n\n\n<li><strong>VPAConnect (Customer-Level VPAs): <\/strong>VPAConnect generates a unique VPA or QR for each customer, ensuring instant reconciliation and eliminating manual follow-ups.<strong> <\/strong>We&#8217;re proud to partner with<strong> RBL Bank <\/strong>for this launch.\u00a0<\/li>\n\n\n\n<li><strong>ScanToEMI:<\/strong> It lets customers access instant EMI options directly within UPI via RuPay Credit, driving higher average order values and real-time affordability.<\/li>\n\n\n\n<li><strong>Checkout 2.0: <\/strong>Loads in 200 ms, predicts preferred payment modes, applies offers automatically, and recovers failed transactions through smart retries, turning checkout into a growth lever.<\/li>\n\n\n\n<li><strong>Video KYC by Secure ID:<\/strong> Supports 35+ Indian languages and deepfake detection through a fully agentless flow, reducing costs and expanding access for Tier-2 and Tier-3 users.<\/li>\n\n\n\n<li><strong>Atlas by Secure ID: <\/strong>A unified AI onboarding and risk agent with 15+ contextual intelligence protocols for biometrics, fraud, consent, and compliance, all in one SDK.<\/li>\n\n\n\n<li><strong>RiskShield Suite: <\/strong>Now evolved into total fraud protection with Dispute Defender, Chargeback Protection, and advanced machine-learning models that secure every transaction from fraud to recovery.<\/li>\n\n\n\n<li><strong>UPI Switch (In-house)<\/strong>: Built entirely by Cashfree, the new UPI Switch processes 12,000+ transactions per second to ensure near-zero downtime during national-scale peaks like IPL or festive rushes.<\/li>\n\n\n\n<li><strong>UPI Acquiring Switch<\/strong>: A cloud-native acquiring layer for banks to power all UPI flows like Collect, Autopay, Mandates, QR, TPV, refunds, and payouts, enabling faster onboarding and 99.99% reliability.<\/li>\n\n\n\n<li><strong>Card Acquiring Switch<\/strong>: In-house and EVMCo-certified for direct network connectivity, reducing authentication failures by 25% and bringing faster access to card innovations.<\/li>\n\n\n\n<li><strong>Banking Connect<\/strong>: We became one of the first payment aggregators working with <strong>NBBL (Bharat Connect)<\/strong> to bring the Interoperable NetBanking initiative to life through Banking Connect. This launch delivers faster, mobile-first journeys with biometric authentication, unified processes, and better uptime, making NetBanking simpler, smarter, and truly interoperable for India\u2019s digital economy.<\/li>\n\n\n\n<li><strong>Banking Connect Switch<\/strong>: Our Banking Connect Issuing Switch helps banks bring interoperable Net Banking to life with a ready-to-deploy infrastructure to meet RBI and NPCI interoperability mandates and empowers banks to be compliance-first with enterprise-grade infra allowing faster interoperability roll-outs to merchants.<\/li>\n\n\n\n<li><strong>Valid Handles (Verified UPI IDs): <\/strong>Launched in line with SEBI directives and supported by ecosystem partners, Valid Handles introduce verified UPI IDs for SEBI-registered intermediaries. These standardised, trusted UPI handles set a new benchmark for investor protection, ensuring every transaction reaches the right intermediary while reducing fraud risk across the ecosystem.<\/li>\n\n\n\n<li><strong>UPI CreditLine Issuing Switch<\/strong>: We unveiled UPI CreditLine Switch, built in collaboration with<a href=\"https:\/\/www.linkedin.com\/company\/npci\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3BoanVRbniQ3%2BsrjW6cdoAEg%3D%3D\"> <\/a><strong>NPCI<\/strong>, enabling banks and lending companies to issue credit lines directly on UPI.<br><br>Built in partnership with India\u2019s top banks, merchants, and networks, these innovations strengthen the digital rails and intelligence powering the future of payments. Check out <a href=\"https:\/\/www.cashfree.com\/blog\/gff-product-launches-2025\/\">this blog<\/a> to know about our new launches.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"770\" height=\"513\" data-attachment-id=\"30803\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-75\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?fit=1600%2C1066&amp;ssl=1\" data-orig-size=\"1600,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?fit=770%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=770%2C513&#038;ssl=1\" alt=\"\" class=\"wp-image-30803\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=1536%2C1023&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?resize=370%2C245&amp;ssl=1 370w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-5.jpeg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"405\" height=\"608\" data-attachment-id=\"30791\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-69\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image.jpeg?fit=405%2C608&amp;ssl=1\" data-orig-size=\"405,608\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image.jpeg?fit=405%2C608&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image.jpeg?resize=405%2C608&#038;ssl=1\" alt=\"\" class=\"wp-image-30791\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image.jpeg?w=405&amp;ssl=1 405w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image.jpeg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Powering Global Payments, Together with J.P. Morgan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At GFF 2025, we teamed up with <strong>J.P. Morgan<\/strong>, marking a new chapter in cross-border enablement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Represented at the event by <strong>Christine (Jang) Tan (<\/strong><strong>Head of FIG Sales APAC, Payments)<\/strong>, <strong>Guhaprasath Rajagopal (MD, India Head, Payments)<\/strong>, and <strong>Sonali Shelke (<\/strong><strong>Executive Director- India Fintech lead )<\/strong> from JPMC, alongside our <strong>CRO Harsh Gupt<\/strong>a, the partnership signals a shared commitment to building compliant, scalable, and transparent payment solutions for global enterprises operating in India.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" data-attachment-id=\"30805\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-76\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?fit=1600%2C1066&amp;ssl=1\" data-orig-size=\"1600,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?fit=770%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=770%2C513&#038;ssl=1\" alt=\"\" class=\"wp-image-30805\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=1536%2C1023&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?resize=370%2C245&amp;ssl=1 370w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-6.jpeg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Voices_Shaping_the_Future_of_Fintech\"><\/span><strong>Voices Shaping the Future of Fintech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As India\u2019s fintech landscape enters a new phase of maturity, our leaders shared insightful perspectives on how technology, regulation, and intelligence can come together to build a more resilient, compliant, and inclusive financial ecosystem at the GFF 2025. Each session reinforced our mission to advance industry dialogue and help define the next wave of fintech innovation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scaling Indian Innovation Globally<\/strong>: <strong>Akash Sinha<\/strong>, our CEO &amp; Co-Founder, shared how Indian payment aggregators can take their innovations global by aligning ambition with local context.<\/li>\n\n\n\n<li><strong>Leveraging Next-Gen Identity Signals to Combat Modern Fraud<\/strong>: <strong>Reeju Datta<\/strong>, our Co-Founder, explored how AI-driven identity signals can strengthen fraud prevention in digital onboarding.&nbsp;<\/li>\n\n\n\n<li><strong>Cross-Border Fireside Chat: How Global Merchants Can Win With Indian Customers<\/strong>: Hosted at Cashfree\u2019s booth, this fireside chat moderated by <strong>Harsh Gupta<\/strong>, our CRO, featuring <strong>Akhil Devmurari<\/strong> (Executive Director &amp; Head for APAC FinTechs, J.P. Morgan), <strong>Sonali Shelke<\/strong> (Executive Director, J.P. Morgan), and <strong>Suprita Sarkar<\/strong> (Financial Partnerships, Stripe India), on enabling compliant, scalable cross-border commerce.<\/li>\n\n\n\n<li><strong>Global Fintech Awards 2025<\/strong>: <strong>Arun Tikoo<\/strong>, our CBO, joined the jury at the <strong>Global Fintech Awards 2025<\/strong>, celebrating innovation and impact across India\u2019s financial ecosystem.<\/li>\n\n\n\n<li><strong>LLM Payments Model for Frictionless Agentic Payments<\/strong>: In a product showcase session, <strong>Lavika Aggarwal, <\/strong>our Group Product Manager,&nbsp; showcased how AI agents can go beyond chat, code, or creation and finally enable payments. By orchestrating seamless interaction between shopping agents, applications, and our own <strong>Cashfree Payments Agent<\/strong>, the model allows transactions to happen right within conversations&nbsp; with no pop-ups, no redirects. Just smooth, compliant, and context-aware payment flows powered by agentic AI. This breakthrough enables <strong>biometric-authenticated card payments<\/strong> and <strong>UPI payments via ReservePay by NPCI<\/strong>, bringing conversational payments to life.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"578\" data-attachment-id=\"30801\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-74\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?fit=1280%2C960&amp;ssl=1\" data-orig-size=\"1280,960\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?fit=770%2C578&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=770%2C578&#038;ssl=1\" alt=\"\" class=\"wp-image-30801\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-4.jpeg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"513\" data-attachment-id=\"30793\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-70\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?fit=1600%2C1066&amp;ssl=1\" data-orig-size=\"1600,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?fit=770%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=770%2C513&#038;ssl=1\" alt=\"\" class=\"wp-image-30793\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=1536%2C1023&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?resize=370%2C245&amp;ssl=1 370w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-1.jpeg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"405\" height=\"270\" data-attachment-id=\"30797\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/gff-2025-event-recap\/image-72\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-19.png?fit=405%2C270&amp;ssl=1\" data-orig-size=\"405,270\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-19.png?fit=405%2C270&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-19.png?resize=405%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-30797\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-19.png?w=405&amp;ssl=1 405w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-19.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2025\/10\/image-19.png?resize=270%2C180&amp;ssl=1 270w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What unfolded at GFF was the culmination of months of planning, problem-solving, and building together with purpose. But this is only the beginning. With a strong foundation in place, we are already working toward the next wave of cutting-edge products and experiences.<br><br>Stay tuned as bigger breakthroughs are on the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Global Fintech Festival 2025, Mumbai, we launched the new generation of AI-powered products made to simplify how India pays, collects, and onboards. Over the three action-packed days of this week, our booth became a hub of hands-on innovation showcases, insightful conversations and fresh thinking around the future of financial technology in the country<\/p>\n","protected":false},"author":119,"featured_media":30808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-30790","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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