{"id":33320,"date":"2026-03-10T19:11:49","date_gmt":"2026-03-10T13:41:49","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=33320"},"modified":"2026-06-05T13:06:39","modified_gmt":"2026-06-05T07:36:39","slug":"your-upi-app-row-is-prime-real-estate-its-time-to-use-it","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/","title":{"rendered":"Your UPI App Row Is Prime Real Estate. It&#8217;s Time to Use It."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a9d64f9087de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d64f9087de\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#Why_the_Order_of_UPI_Apps_Matters\" >Why the Order of UPI Apps Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#How_It_Works\" >How It Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#Two_Ways_to_Configure\" >Two Ways to Configure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#1_Via_the_Merchant_Dashboard_Static_Configuration\" >1. Via the Merchant Dashboard (Static Configuration)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#2_Via_the_Create_Order_API_Dynamic_Configuration_Highest_Precedence\" >2. Via the Create Order API (Dynamic Configuration, Highest Precedence)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#Use_Cases_Where_This_Feature_Makes_a_Real_Difference\" >Use Cases: Where This Feature Makes a Real Difference<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#D2C_Brands_Running_App-Specific_Promotions\" >D2C Brands Running App-Specific Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#High-Ticket_Merchants_Optimising_for_Success_Rates\" >High-Ticket Merchants Optimising for Success Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#Fintech_and_Subscription_Platforms_Promoting_CRED\" >Fintech and Subscription Platforms Promoting CRED&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#Already_Live_Already_Working\" >Already Live. Already Working.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blogrevamp.cashfree.com\/your-upi-app-row-is-prime-real-estate-its-time-to-use-it\/#How_to_Get_Started\" >How to Get Started<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">At Cashfree Payments, we&#8217;ve always believed that a great payment experience is built on the smallest details. The order in which a customer sees their UPI apps is one of those details \u2014 and until now, merchants had no control over it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re introducing UPI App Priority Reordering on Cashfree Payments \u2014 a feature that lets merchants configure which UPI apps appear first. It sounds simple, but the impact on conversion isn&#8217;t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Order_of_UPI_Apps_Matters\"><\/span>Why the Order of UPI Apps Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UPI has over 14 billion transactions a month. For most Indian merchants, it&#8217;s the dominant payment mode. But which UPI apps get shown \u2014 and in what order \u2014 has always been decided by default logic, not by you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a missed opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve partnered with Google Pay for a cashback campaign, your customers shouldn&#8217;t have to hunt for it. If PhonePe drives higher success rates for your ticket sizes, it should be front and centre. If you&#8217;re targeting CRED users for a premium segment, let CRED lead. The UPI app row at your payment screen is prime real estate \u2014 it should reflect your business priorities, not a generic default. UPI App Priority Reordering gives you that control.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>How It Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Merchants can now define the order in which UPI apps are displayed when a customer chooses UPI at the payment screen. The feature works across both SDK (Android and iOS) and mobile web (MWeb) flows \u2014 with behaviour adapted to each platform.<br><br><a href=\"https:\/\/www.cashfree.com\/docs\/payments\/features\/upi-app-reordering\">Read Documentation<br><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_Ways_to_Configure\"><\/span>Two Ways to Configure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Via_the_Merchant_Dashboard_Static_Configuration\"><\/span>1. Via the Merchant Dashboard (Static Configuration)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Head to your Cashfree dashboard, pick your top five preferred apps and choose the order in which you want them to appear. Here&#8217;s what&#8217;s available today \u2014 and we&#8217;re continuously expanding this list:<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Pay, PhonePe, Paytm, CRED, Amazon Pay, BHIM, Navi, MobiKwik, Airtel Payments Bank, Popclub, Kiwi, Supermoney<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Via_the_Create_Order_API_Dynamic_Configuration_Highest_Precedence\"><\/span>2. Via the Create Order API (Dynamic Configuration, Highest Precedence)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For merchants who need order-level control, the Create Order API lets you set UPI app priority dynamically for each transaction. This takes precedence over any dashboard setting.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">order_meta: {<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&#8220;upi_app_priority&#8221;: [&#8220;psp1&#8221;, &#8220;psp2&#8221;]\n\n\n\n<p class=\"wp-block-paragraph\">}<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><br>This flexibility is especially powerful when you want to customise the payment experience based on customer segments, active promotions, or real-time performance data. (API-level configuration starts reflecting from v2026-01-01.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precedence order: API configuration \u2192 Dashboard configuration \u2192 Cashfree\u2019s default priority list of PSPs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Cases_Where_This_Feature_Makes_a_Real_Difference\"><\/span>Use Cases: Where This Feature Makes a Real Difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D2C_Brands_Running_App-Specific_Promotions\"><\/span>D2C Brands Running App-Specific Promotions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ve partnered with PhonePe for an exclusive cashback campaign this month. With UPI App Priority Reordering, you can push PhonePe to the top for the duration of the promotion \u2014 no code changes, just a dashboard update. When the campaign ends, you switch back.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-Ticket_Merchants_Optimising_for_Success_Rates\"><\/span>High-Ticket Merchants Optimising for Success Rates<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Success rates vary across UPI apps at certain ticket sizes. With API-level priority configuration, you can dynamically surface the app that performs best for your average order value \u2014 reducing payment failures without the customer ever knowing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fintech_and_Subscription_Platforms_Promoting_CRED\"><\/span>Fintech and Subscription Platforms Promoting CRED&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms targeting premium or credit-conscious users may find that CRED users convert better and carry higher lifetime value. Bringing CRED to the front of the queue for those segments is now a configuration, not a custom engineering project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Already_Live_Already_Working\"><\/span>Already Live. Already Working.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UPI App Priority Reordering went live in February 2026, and merchants across categories have already started configuring it. The feature is now available via the Cashfree Merchant Dashboard \u2014 and as more UPI apps are added to the supported list over time, your ability to fine-tune this experience will only grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>How to Get Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to your Cashfree Dashboard and navigate to your payment settings to configure your UPI app priority. For API-level configuration, refer to the developer documentation. If you&#8217;re not yet on Cashfree Payments, sign up and bring your payment experience a step closer to conversion excellence.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The payment screen is where intent becomes revenue. Every element of that experience \u2014 including the order of your UPI apps \u2014 should be working for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Cashfree Payments, we&#8217;ve always believed that a great payment experience is built on the smallest details. The order in which a customer sees their UPI apps is one of those details \u2014 and until now, merchants had no control over it. We&#8217;re introducing UPI App Priority Reordering on Cashfree Payments \u2014 a feature that<\/p>\n","protected":false},"author":146,"featured_media":33321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10607],"tags":[],"class_list":["post-33320","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hosted-checkout"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your UPI App Row Is Prime Real Estate. 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