{"id":35818,"date":"2026-05-25T15:45:32","date_gmt":"2026-05-25T10:15:32","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=35818"},"modified":"2026-07-28T18:44:41","modified_gmt":"2026-07-28T13:14:41","slug":"trust-at-checkout-now-easier-to-build","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/","title":{"rendered":"Trust at Checkout, Now Easier to Build"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f36635b3c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f36635b3c4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#Why_Your_Brand_on_Checkout_Matters\" >Why Your Brand on Checkout Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#Whats_New\" >What&#8217;s New<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#How_It_Works\" >How It Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#Use_Cases_Where_This_Makes_a_Real_Difference\" >Use Cases: Where This Makes a Real Difference<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#D2C_Brands_Operating_Under_a_Different_Legal_Entity\" >D2C Brands Operating Under a Different Legal Entity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#Merchants_Refreshing_Their_Brand\" >Merchants Refreshing Their Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#Brands_with_a_Strong_Wordmark_Identity\" >Brands with a Strong Wordmark Identity<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#Already_Live_Ready_to_Configure\" >Already Live. Ready to Configure.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/#How_to_Get_Started\" >How to Get Started<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">At Cashfree Payments, we&#8217;ve always believed that a great payment experience is built on the smallest details. The name and logo a customer sees at the payment step are among those details, and getting them right is foundational to trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re introducing two new ways to customise your Checkout header on Cashfree Payments, giving merchants more control over how their brand appears at the moment of payment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Brand_on_Checkout_Matters\"><\/span><strong>Why Your Brand on Checkout Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers don&#8217;t read the Checkout page carefully. They glance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In that glance, they&#8217;re looking for one signal: <em>Am I in the right place?<\/em> If the brand they just shopped with doesn&#8217;t match what they see at payment, that&#8217;s a moment of doubt. A small one, maybe. But payment is exactly where small doubts turn into abandoned carts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same applies to your logo. A logo that doesn&#8217;t quite match your website, or a brand name awkwardly tacked on next to a wordmark that already says it, chips away at the polish your brand has worked to build everywhere else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your Checkout header is one of the last things a customer sees before they pay. It should reflect your brand exactly the way you&#8217;ve built it, not a generic default.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_New\"><\/span><strong>What&#8217;s New<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both updates are available now under Visual Customization in your Merchant Dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pick the Checkout header style that fits your brand best:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Logo with text<\/strong><br>Upload your square logo and pair it with your brand name, displayed one below the other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Logo without text<\/strong><br>Upload your rectangular named logo (wordmark), ideal if it already includes your brand name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span><strong>How It Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Head to your <strong>Merchant Dashboard \u2192 Visual Customization \u2192 Header<\/strong> to find both options in one place.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"974\" data-attachment-id=\"35819\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/trust-at-checkout-now-easier-to-build\/image-104\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/05\/image-3.png?fit=664%2C974&amp;ssl=1\" data-orig-size=\"664,974\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/05\/image-3.png?fit=664%2C974&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/05\/image-3.png?resize=664%2C974&#038;ssl=1\" alt=\"\" class=\"wp-image-35819\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/05\/image-3.png?w=664&amp;ssl=1 664w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/05\/image-3.png?resize=205%2C300&amp;ssl=1 205w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Choose your logo display style under <strong>Choose logo display type<\/strong>, upload the appropriate logo, and enter your <strong>Display Brand Name<\/strong> in the field below. Both options go through a verification step before reflecting on Checkout. This exists to protect your customers and the wider Cashfree ecosystem from impersonation, and it&#8217;s designed to be transparent. You&#8217;ll see the status on your dashboard at every stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/merchant.cashfree.com\/merchants\/pg\/customisation\/visual-customisation\"><strong>Try Now<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Cases_Where_This_Makes_a_Real_Difference\"><\/span><strong>Use Cases: Where This Makes a Real Difference<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D2C_Brands_Operating_Under_a_Different_Legal_Entity\"><\/span><strong>D2C Brands Operating Under a Different Legal Entity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your registered company name is often different from the brand your customers know. With a self-serve Brand Name setup, your Checkout can finally show up as the brand on the website, not the entity on the paperwork.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Merchants_Refreshing_Their_Brand\"><\/span><strong>Merchants Refreshing Their Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Rebranded recently? New name, new logo, new positioning? Updating your Checkout to match used to involve raising a request and waiting for manual processing. Now you can submit the changes from your dashboard and track their verification status in real time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brands_with_a_Strong_Wordmark_Identity\"><\/span><strong>Brands with a Strong Wordmark Identity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If your logo <em>is<\/em> your name, where the typography itself carries the brand, you no longer need the brand name repeated beside it. The <em>Logo without text<\/em> option gives you a single, polished wordmark on the Checkout header, more aligned with how your brand shows up elsewhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Already_Live_Ready_to_Configure\"><\/span><strong>Already Live. Ready to Configure.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new Checkout header customisation options are available now on the Cashfree Merchant Dashboard. If you&#8217;ve been meaning to refresh how your brand appears at Checkout, or if you didn&#8217;t realise the option existed, this is your moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span><strong>How to Get Started<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to your Cashfree Dashboard and navigate to <strong>Visual Customisation \u2192 Header<\/strong> to choose your logo style and set your brand name. If you&#8217;re not yet on Cashfree Payments, sign up and bring every detail of your payment experience under your control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The payment screen is where intent becomes revenue. Every element of that experience, including how your brand shows up, should be working for you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"770\" height=\"177\" data-attachment-id=\"34215\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/flash-upi-now-powered-by-bhim-vega\/cta-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?fit=2568%2C592&amp;ssl=1\" data-orig-size=\"2568,592\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CTA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?fit=770%2C177&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?resize=770%2C177&#038;ssl=1\" alt=\"\" class=\"wp-image-34215\" style=\"aspect-ratio:4.339179171939975;width:189px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?resize=1200%2C277&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/04\/CTA.png?w=2310&amp;ssl=1 2310w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Cashfree Payments, we&#8217;ve always believed that a great payment experience is built on the smallest details. The name and logo a customer sees at the payment step are among those details, and getting them right is foundational to trust. We&#8217;re introducing two new ways to customise your Checkout header on Cashfree Payments, giving merchants<\/p>\n","protected":false},"author":122,"featured_media":35822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10607],"tags":[],"class_list":["post-35818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hosted-checkout"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trust at Checkout, Now Easier to Build - Cashfree Payments Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/trust-at-checkout-now-easier-to-build\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trust at Checkout, Now Easier to Build - Cashfree Payments Blog\" \/>\n<meta property=\"og:description\" content=\"At Cashfree Payments, we&#8217;ve always believed that a great payment experience is built on the smallest details. The name and logo a customer sees at the payment step are among those details, and getting them right is foundational to trust. We&#8217;re introducing two new ways to customise your Checkout header on Cashfree Payments, giving merchants\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cashfree.com\/blog\/trust-at-checkout-now-easier-to-build\/\" \/>\n<meta property=\"og:site_name\" content=\"Cashfree Payments Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T10:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T13:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2026\/05\/Untitled-design-3.jpg?fit=1434%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1434\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yashasvi Chaudhary\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yashasvi Chaudhary\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trust at Checkout, Now Easier to Build - Cashfree Payments Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cashfree.com\/blog\/trust-at-checkout-now-easier-to-build\/","og_locale":"en_US","og_type":"article","og_title":"Trust at Checkout, Now Easier to Build - Cashfree Payments Blog","og_description":"At Cashfree Payments, we&#8217;ve always believed that a great payment experience is built on the smallest details. 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