{"id":3848,"date":"2026-07-14T09:08:02","date_gmt":"2026-07-14T03:38:02","guid":{"rendered":"https:\/\/cashfree.com\/blog\/?p=3848"},"modified":"2026-07-14T09:08:05","modified_gmt":"2026-07-14T03:38:05","slug":"payment-success-page","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/payment-success-page\/","title":{"rendered":"Payment Success Page &#8211; Examples, Best Practices and How To Create One"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f4b382f5a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f4b382f5a4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-success-page\/#What_is_the_Payment_Success_Page\" >What is the Payment Success Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-success-page\/#Payment_Success_Page_Design_Example_and_Best_Practices\" >Payment Success Page Design Example and Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-success-page\/#How_To_Create_a_Payment_Success_Page\" >How To Create a Payment Success Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-success-page\/#Factors_Affecting_Payment_Success\" >Factors Affecting Payment Success&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><em>In this blog, we will understand what a payment success page is and how to create it. We will also list the best payment success page design examples. So, let\u2019s read on!&nbsp;<\/em><\/p>\n\n\n\n<h2 id=\"h-what-is-the-payment-success-page\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Payment_Success_Page\"><\/span>What is the Payment Success Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A payment success page is a webpage that a customer is directed to after completing the transaction and buying a product or service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, the payment success page design is a whole new ballgame altogether. A payment success page has to be optimized to further encourage the customer to buy more products (upsell or cross-sell). Moreover, it needs to be created to provide the best customer experience and increase customer trust.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latest reports state that there are around <em>12-24 million eCommerce websites<\/em><sup><a href=\"https:\/\/wpforms.com\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1<\/a><\/sup> across the world. What\u2019s more, new sites are being built every day. This translates into a<strong> huge requirement for payment success pages- at least 12-24 million of them<\/strong>! However, there aren\u2019t any blogs that explain how to create a payment success page. Moreover, the existing examples do not come with <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/www.cashfree.com\/whitepapers\/optimizing-transaction-success-rate?utm_source=paymentsuccessblog&amp;utm_medium=blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">best practices<\/a><\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">.<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, we have taken matters into our own hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, in this blog, we will understand the constituents of a winning payment success page template. Furthermore, we will be covering how you can create the optimal payment successful page design for your website\/app.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-payment-success-page-design-example-and-best-practices\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Payment_Success_Page_Design_Example_and_Best_Practices\"><\/span>Payment Success Page Design Example and Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">NASDAQ has predicted that <em>95% of all purchases<\/em><sup><a href=\"https:\/\/www.nasdaq.com\/articles\/uk-online-shopping-and-e-commerce-statistics-2017-2017-03-14\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2<\/a><\/sup> will be through eCommerce by 2040. This means that <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/www.cashfree.com\/solutions\/ecommerce-payment-gateway\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\">e<\/a><\/mark><a href=\"https:\/\/www.cashfree.com\/solutions\/ecommerce-payment-gateway\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Commerce<\/mark><\/a><\/strong> players have to ensure that every stage of their buyer\u2019s journey is optimized for conversions. Needless to say, the payment success page is an integral part of that journey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let\u2019s jump right into the best examples for payment success page design without further adieu!&nbsp;<\/p>\n\n\n\n<h3 id=\"h-amazon\" class=\"wp-block-heading\">Amazon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that <em>55% of millennials<\/em><sup><a href=\"https:\/\/inviqa.com\/blog\/millennial-retail-trends-online-retail-amazon-era\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3<\/a><\/sup> first refer to Amazon for shopping needs? This makes the global conglomerate one of your biggest competitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly,&nbsp; <em>89% of all customers<\/em><sup><a href=\"https:\/\/fv.feedvisor.com\/rs\/656-BMZ-780\/images\/Feedvisor-Consumer-Survey-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4<\/a><\/sup> are more likely to buy products from Amazon than any other website. And maybe- it\u2019s for good reason. After all, Amazon\u2019s shopping experience is seamless and their customer solutions are unmatched. But today, we will focus on its payment success page.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-optimal-content-and-whitespace\" class=\"wp-block-heading\">Optimal Content and Whitespace<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For starters, their <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/www.cashfree.com\/blog\/what-is-the-payment-success-rate\/\">payment success<\/a><\/mark><\/strong> page features all the necessary details without seeming crowded. The success page clearly mentions the payment confirmation, the address of the recipient, and the delivery date.<\/p>\n\n\n\n<h4 id=\"h-clear-ctas\" class=\"wp-block-heading\">Clear CTAs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Personalized CTAs are shown to convert <em>42% more visitors<\/em><sup><a href=\"https:\/\/www.linkedin.com\/pulse\/13-cta-stats-quantify-its-power-brands-of-internet-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5<\/a><\/sup>. Amazon uses this to their advantage by including a &#8216;review your recent orders&#8217; option. This helps customers keep their orders in check while encouraging them to repeat orders. Next, they use the optimal white space and colours to highlight their CTAs. For instance, they pitch their Amazon Assistant product with a yellow CTA. This is a best practice as reducing clutter around CTA can increase the conversion rate by 232%.<\/p>\n\n\n\n<h4 id=\"h-cross-selling-products\" class=\"wp-block-heading\">Cross-Selling Products<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The latest stats by Mckinsey revealed that cross-selling can <em>increase profits by 30%<\/em><sup><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/how-we-help-clients\/clm-online-retailer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6<\/a><\/sup>. Amazon shows the products last viewed by customers along with their updated prices in the right corner. They encourage the customers as impulse purchases represent <em>40% of total spending on eCommerce<\/em><sup><a href=\"https:\/\/www.invespcro.com\/blog\/impulse-buying\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7<\/a><\/sup>.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-myntra\" class=\"wp-block-heading\">Myntra&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Myntra has one of the most minimalistic payment success pages out there. However, it does the job. Let\u2019s have a look at what we can learn from this one.<\/p>\n\n\n\n<h4 id=\"h-security-batch\" class=\"wp-block-heading\">Security Batch<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>17% of cart abandonment cases<\/em><sup><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">8<\/a><\/sup> are because of a lack of customer trust in payment options. Myntra reminds the customers that their payments are 100% secure right from checkout to payment confirmation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They include a \u2018100% secure\u2019 batch to this effect. Moreover, they use the colour green for this batch as we tend to <em>associate green with quality<\/em><sup><a href=\"https:\/\/londonimageinstitute.com\/how-to-empower-yourself-with-color-psychology\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9<\/a><\/sup>.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-progress-bar\" class=\"wp-block-heading\">Progress Bar<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Myntra also includes a progress bar on its payment success page. This helps inform the customer about the steps they have completed to make this purchase. A clean UI can help increase <em>conversion rates by 200%<\/em><sup><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ux-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10<\/a><\/sup> and Myntra leverages it for an optimized payment successful page.<\/p>\n\n\n\n<h3 id=\"h-grofers\" class=\"wp-block-heading\">Grofers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next up, we have an online grocery delivery service called Grofers. Their payment success page template is commendable and here\u2019s why.<\/p>\n\n\n\n<h4 id=\"h-reiterating-the-brand-s-usp\" class=\"wp-block-heading\">Reiterating the Brand\u2019s USP<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Grofer\u2019s USP is that they help customers get groceries at home at the lowest rates. They reiterate this USP through various elements on their payment success page. For instance, they highlight the amount saved by the customers due to their discounted rates. Moreover, they use the colour red for evoking excitement in the customers regarding their savings.<\/p>\n\n\n\n<h3 id=\"h-h-m\" class=\"wp-block-heading\">H&amp;M<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just like Amazon, H&amp;M uses optimal content for their payment success page. But here is what sets it apart.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-return-policy\" class=\"wp-block-heading\">Return Policy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>92% of customers<\/em><sup><a href=\"https:\/\/www.invespcro.com\/blog\/ecommerce-product-return-rate-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">11<\/a><\/sup> are comfortable with repeat purchases if the return policy is easy. H&amp;M leverage this trend by creating a customer-friendly return policy. Moreover, they highlight this policy on their payment successful page design for a better customer experience. It keeps the customer informed and saves them the hassle of calling support for information on the return policy.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-leveraging-influencer-marketing\" class=\"wp-block-heading\">Leveraging Influencer Marketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is becoming one of the highest revenue generators for many fashion labels. In fact, <em>80% of all consumers<\/em><sup><a href=\"https:\/\/startupbonsai.com\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">12<\/a><\/sup> have purchased a product based on an Influencer\u2019s recommendation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H&amp;M utilizes influencer marketing by directing people to their Magazine. This magazine includes the latest fashion trends and editor\u2019s picks which encourages customers to buy more. Labels like Nykka have coined an \u2018Explore\u2019 feature to this end as well.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-chumbak\" class=\"wp-block-heading\">Chumbak<\/h3>\n\n\n\n<h4 id=\"h-customer-feedback\" class=\"wp-block-heading\">Customer Feedback&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Gartner recently published a report stating that <em>89% of businesses<\/em><sup><a href=\"https:\/\/blogs.gartner.com\/jake-sorofman\/gartner-surveys-confirm-customer-experience-new-battlefield\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">13<\/a><\/sup> are expected to compete based on customer service. However, getting customer feedback can be quite a challenge. Chumbak tries to get immediate customer feedback on their payment success page. This helps them optimize their touchpoints to provide a better customer experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we have covered some of the best examples of payment success page design, let\u2019s move on to the next best thing.<\/p>\n\n\n\n<h2 id=\"h-how-to-create-a-payment-success-page\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_a_Payment_Success_Page\"><\/span>How To Create a Payment Success Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a merchant, you can use two kinds of payment success pages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cashfree.com\/blog\/how-to-choose-payment-gateway\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Payment Gateway Provided<\/mark><\/strong><\/a><\/li>\n\n\n\n<li>Custom Created Success Pages<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">But before we uncover that in detail, let\u2019s have a look at <a href=\"https:\/\/cashfree.com\/blog\/payment-processing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><strong>online payment processing<\/strong><\/mark><\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The customer selects the desired product and heads to the checkout page. Thereafter, the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/www.cashfree.com\/payment-gateway-india\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\">payment gateway<\/a><\/mark><\/strong> encrypts\/tokenizes the payment details. It performs a fraud check and forwards the details to the acquiring bank<\/li>\n\n\n\n<li>The acquirer sends the information to the card networks who in turn sends it to the Issuer. Then the acceptance\/denial of payment follows this path:<strong> Issuer&gt;Card Networks&gt;Acquirers&gt;Payment Gateway<\/strong> (<a href=\"https:\/\/www.cashfree.com\/card-issuance\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Click Here for Card Issuance for Fintechs &amp; Other Platforms<\/mark><\/strong><\/a>)<\/li>\n\n\n\n<li>The payment gateway informs the customer about the acceptance\/denial of the payment<\/li>\n\n\n\n<li>Now, the payment response is shown on the <strong>Payment Success Page. <\/strong>This page can be created by the merchant or the payment gateway itself<\/li>\n<\/ol>\n\n\n\n<h3 id=\"h-payment-gateway-vs-custom-created-payment-success-page\" class=\"wp-block-heading\">Payment Gateway vs Custom Created Payment Success Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, the merchant redirects the user to a custom success page on their website. More often than not, payment gateway success pages are rather basic. On the other hand, custom success pages offer merchants the choice to design <strong>according to their needs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a merchant desire to redirect the customer to a custom payment success page, they can follow the following steps &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Every customer has a unique <strong>Order Id<\/strong> which is associated with their order amount. The merchant must send the customer\u2019s order ID and amount. In turn, the PG sends the payment status<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. The merchant also needs to send an authentication confirmation to PG. This is basically to establish the authenticity of the merchant. For this, the PG will use a signature field for the authentication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Apart from this, the merchant needs to send some <strong><a href=\"https:\/\/docs.cashfree.com\/docs\/web-integration-introduction\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">other parameters<\/mark><\/a><\/strong> for PG to process the payment. One of those parameters is the <strong>return URL. <\/strong>This is basically the<strong> URL to which the customer is redirected after the payment.<\/strong> In other words, the payment success page<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Then, the merchant needs to generate the signature and submit the checkout form<\/p>\n\n\n\n<h2 id=\"h-factors-affecting-payment-success\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_Affecting_Payment_Success\"><\/span>Factors Affecting Payment Success&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A payment success page can only come in handy if the payment is, indeed, a <em>success.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, there are a lot of factors affecting payment success. Let\u2019s have a look at the major ones.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-checkout-flow\" class=\"wp-block-heading\">Checkout Flow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The checkout flow can be a major influence on customer behaviour. If done right, it can help reduce cart abandonment issues and boost sales. Here are some checkout options that merchants usually for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.cashfree.com\/hosted-checkout\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Hosted Checkout Page<\/mark><\/a><\/strong>: The customer is redirected to the payment gateway\u2019s page for the payment. They complete the payment and are redirected to the merchant\u2019s website.<\/li>\n\n\n\n<li><strong>Self-Hosted Checkout Page<\/strong>: The customer stays on the page hosted by the merchant and adds their payment details. The merchant is entrusted with the communication of the payment details safely to the payment gateway. Moreover, the merchant has to be PCI-DSS compliant for the same.&nbsp;<\/li>\n\n\n\n<li><strong>UPI Intent: <\/strong>First, the customer selects the preferred <a href=\"https:\/\/www.cashfree.com\/upi-payment-gateway\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">UPI app as a payment option<\/mark><\/strong><\/a>. The payment gateway requests money on that app. Thereafter, the customer manually opens the app and completes the payment.&nbsp;<\/li>\n\n\n\n<li><strong>Seamless UPI: <\/strong>Here, the customer selects the preferred UPI payment app. However, in this scenario, the app opens automatically with the required payment details. The customer just has to enter the UPI PIN to complete the payment.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Now, different checkout flows may suit different merchants and their product\/industry needs. A merchant must select the payment flow that increases their chances of conversions.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-payment-infrastructure\" class=\"wp-block-heading\">Payment Infrastructure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right payment gateway is imminent to a high payment success rate. A payment gateway decides the payment modes and options you offer to your customers. Moreover, their routing systems and innovative payment solutions are central to payment success. While looking for a payment gateway, try to factor these points into your consideration:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cashfree.com\/blog\/types-of-payment-gateway\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Payment Modes and options offered<\/mark><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cashfree.com\/international-payments\/international-wire-transfer\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><strong>International payment support<\/strong><\/mark><\/a><\/li>\n\n\n\n<li>Standard\/Instant settlement cycles<\/li>\n\n\n\n<li>Easy reconciliation process<\/li>\n\n\n\n<li>Onboarding system<\/li>\n\n\n\n<li>Reliable customer support<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cashfree.com\/payment-gateway-charges\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Payment gateway charges<\/mark><\/strong><\/a><\/li>\n\n\n\n<li>Security<\/li>\n\n\n\n<li>Payment analytics<\/li>\n\n\n\n<li>Scalability<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/docs.cashfree.com\/docs\/web-integration-introduction?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\">Easy integration<\/a><\/mark><\/strong><\/li>\n\n\n\n<li>High transaction success rates<\/li>\n\n\n\n<li>Merchant account<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><a href=\"https:\/\/docs.cashfree.com\/docs\/mobile-integration?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment-success-page\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile payment integration<\/a><\/mark><\/strong><\/li>\n\n\n\n<li>Dynamic Routing Capabilities<\/li>\n<\/ol>\n\n\n\n<h3 id=\"h-industry-segments\" class=\"wp-block-heading\">Industry Segments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Heard of the popular phrase that goes \u201cDon\u2019t compare apples to oranges\u201d? Well, it rings true here.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different industries are bound to have different success rates. For instance, a customer buying an eCommerce product may have a shorter buyer journey. In fact, they might even engage in impulse buying decisions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, an insurance policy aggregator might have a higher drop-off rate. This is because insurance is a long-term financial commitment. Customers might revisit the site. Weigh their options and then buy the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.cashfree.com\/whitepapers\/optimizing-transaction-success-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Pro Tip: Want to know how to calculate your transaction success rate? Check out this blog on optimizing transaction success rate<\/mark><\/em><\/a><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Related Post<\/h4>\n\n\n\n<ul><li><a href='https:\/\/www.cashfree.com\/blog\/enet-hdfc\/'>Enet HDFC<\/a><\/li><li><a href='https:\/\/www.cashfree.com\/blog\/open-credit-enablement-network-ocen\/'>Open Credit Enablement<\/a><\/li><li><a href='https:\/\/www.cashfree.com\/blog\/what-is-a-payment-gateway-india\/'>Payment Gateway India<\/a><\/li><li><a href='https:\/\/www.cashfree.com\/blog\/bulk-payment\/'>Bulk Payments<\/a><\/li><li><a href='https:\/\/www.cashfree.com\/blog\/nodal-account\/'>Nodal Account<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, we will understand what a payment success page is and how to create it. We will also list the best payment success page design examples. So, let\u2019s read on!&nbsp; What is the Payment Success Page? A payment success page is a webpage that a customer is directed to after completing the transaction<\/p>\n","protected":false},"author":17,"featured_media":3866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,1383],"tags":[1873,1379,1374,1382,1381,5545,1397],"class_list":["post-3848","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all","category-payments","tag-listicles","tag-online-payment-gateway","tag-payment-gateway","tag-payment-processing","tag-payment-solution","tag-payment-success","tag-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Payment Success Page: Best Practices &amp; How To Create<\/title>\n<meta name=\"description\" content=\"Design a payment success page that does more than confirm a payment. 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