{"id":39510,"date":"2026-09-08T20:37:57","date_gmt":"2026-09-08T15:07:57","guid":{"rendered":"https:\/\/blogrevamp.cashfree.com\/?p=39510"},"modified":"2026-09-09T21:52:06","modified_gmt":"2026-09-09T16:22:06","slug":"cardlink-unlocking-the-next-era-of-card-payments","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/","title":{"rendered":"Card Link: Unlocking the Next Era of Card Payments"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #005c31;color:#005c31\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #005c31;color:#005c31\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#Card_Payments_Unchanged_for_Decades\" >Card Payments: Unchanged for Decades&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#Why_Enter_Card_Details_Again_and_Again\" >Why Enter Card Details Again and Again?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#What_if_one_secure_token_worked_everywhere\" >What if one secure token worked everywhere?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#Making_Device_Tokenisation_Work_for_Your_Business_Introducing_Card_Link\" >Making Device Tokenisation Work for Your Business: Introducing Card Link\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#What_does_this_mean_for_your_business\" >What does this mean for your business?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#3x_Faster_Payments\" >3x Faster Payments&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#5_Higher_success_Rates_Success\" >5% Higher success Rates Success&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#10_Lower_Drop-Offs\" >10% Lower Drop-Offs&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/#Expanding_the_Ecosystem\" >Expanding the Ecosystem<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Card_Payments_Unchanged_for_Decades\"><\/span><strong>Card Payments: Unchanged for Decades&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The story of card payments in India mirrors the nation\u2019s digitisation journey in itself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the first credit card in the 1980s to the expansion of debit cards and ATM networks in 1990, 2000s marked the decade where cards became most Indians\u2019 first credit instrument, powering online shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generations of Indians have grown accustomed to the same online card payment experience \u2013 one that has remained largely unchanged. From the beginning, it meant typing in a 16-digit card number, expiry date, and CVV into a checkout form. The introduction of two-factor authentication added an extra step: a redirect to the bank\u2019s page to enter a one-time password.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2020, tokenisation of cards was introduced. Once tokenised on a merchant\u2019s app or website, the card no longer needs to be re-entered; future checkouts require only authentication (such as OTP or biometric), making repeat payments faster and more secure.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet every new website required the card details to be entered once to tokenise and save them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the payment experience still relies on your memory \u2013 those 16 digits remain the gatekeeper for the first transaction. This friction leads to a 30%&nbsp; users drop off at checkout.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Enter_Card_Details_Again_and_Again\"><\/span><strong>Why Enter Card Details Again and Again?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The answer to this lies in the technology behind <a href=\"https:\/\/www.cashfree.com\/blog\/tokenization-of-card\/\">tokenisation<\/a>. In India, the most widely used method is called card-on-file tokenisation. Here, the card details are converted into a token by the card network (Visa, Mastercard, Rupay) and linked only to the specific website where the card is being saved. This token cannot be used on any other website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_if_one_secure_token_worked_everywhere\"><\/span><strong>What if one secure token worked everywhere?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a world where card details are entered just once \u2013 and the card just shows up at checkout on every website, even for a first-time purchase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the promise of <strong>Device Tokenisation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike card on file Tokenisation, which is merchant specific, device tokens are bound to your device \u2013 your phone, tablet or smartwatch. The card network issues a token that lives securely in your device\u2019s vault. Since this token is device bound and not tied to an individual website, this can be used across multiple websites. At the same time, it remains usable only on that device, making device tokens super-secure.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This technology is already in use globally through giants like Apple Pay and Samsung Pay, but its application has largely been limited to specific scenarios \u2013 mostly in offline payments for tap-to-pay transactions. A card saved in Samsung Pay, for instance, can be used at NFC-enabled terminals, but it does not automatically appear at checkout on every e-commerce website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Making_Device_Tokenisation_Work_for_Your_Business_Introducing_Card_Link\"><\/span><strong>Making Device Tokenisation Work for Your Business: Introducing Card Link<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Until now, device tokenisation has mostly lived inside closed ecosystems \u2013 wallets like Apple Pay or Samsung Pay limited to offline scenarios. But what if the same technology could power online checkouts at scale, across merchants?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is precisely what Card Link is enabling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this solution, saved cards can seamlessly appear at any website checkout powered by Card Link \u2013 a solution built on the power of device tokens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this solution, the customer journey remains seamless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_this_mean_for_your_business\"><\/span><strong>What does this mean for your business?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3x_Faster_Payments\"><\/span><strong>3x Faster Payments&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With cards pre-fetched on checkout, even for first-time users, checkout is super fast, resulting in a better customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Higher_success_Rates_Success\"><\/span><strong>5% Higher success Rates Success<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rates improve by 5-6% because of fewer manual card input errors and an increased approval rate for device tokens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Lower_Drop-Offs\"><\/span><strong>10% Lower Drop-Offs&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A whopping 35% of customers have reported dropping off from a checkout when asked to enter card details manually. A frictionless, pre-fetched card experience reduces dropoff by at least 10%<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expanding_the_Ecosystem\"><\/span><strong>Expanding the Ecosystem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Card Link has partnered with multiple popular payment apps to create a robust linked card ecosystem. This includes active integrations with CRED and GPay. This means millions of users don\u2019t have to type in any card details on cashfree powered checkouts. We are also actively expanding the network with Samsung Pay and PhonePe, which are set to join soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make checkouts even more frictionless, GPay will soon be introducing biometric payments. This will allow users to authenticate transactions using just their fingerprint or face ID directly within the app, completely eliminating the need for OTPs. Our upcoming Samsung Pay integration will also offer a similar biometric advantage, further streamlining the payment process for millions of users<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As more payment apps join the Card Link network, the vision of a card saved once anywhere being instantly available at every Card Link-enabled checkout becomes a reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Future-proof your payment stack with India\u2019s most advanced tokenization engine. <a href=\"https:\/\/www.cashfree.com\/docs\/\">Explore the <strong>API Docs<\/strong><\/a> or <a href=\"https:\/\/www.cashfree.com\/contact-us\/\">Talk to our <strong>Product Team<\/strong><\/a> to see how Device Tokenization fits your flow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Building India\u2019s Linked Card Network Card Link<\/strong> essentially opens up an entire network of linked cards, breaking barriers between apps. We are working with popular payment apps to create a saved card ecosystem. This means that a card saved once anywhere on this ecosystem will be linked and pre-fetched at Card Link checkout. No more entering card numbers again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t just the next chapter in the story of card payments in India; it\u2019s the beginning of a future where card payments become intuitive and instant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Card Link, we are committed to creating a payments future where every card transaction is as natural as a tap, a glance or a blink!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join the future of frictionless commerce. 10X faster checkouts are just one integration away, <a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?\">Click here<\/a> to get started with Card Link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Card Payments: Unchanged for Decades&nbsp; The story of card payments in India mirrors the nation\u2019s digitisation journey in itself.&nbsp; From the first credit card in the 1980s to the expansion of debit cards and ATM networks in 1990, 2000s marked the decade where cards became most Indians\u2019 first credit instrument, powering online shopping. Generations of<\/p>\n","protected":false},"author":147,"featured_media":39676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11171],"tags":[],"class_list":["post-39510","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cashfree-gff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Card Link: Unlocking the Next Era of Card Payments - Cashfree Payments Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogrevamp.cashfree.com\/cardlink-unlocking-the-next-era-of-card-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Card Link: Unlocking the Next Era of Card Payments - Cashfree Payments Blog\" \/>\n<meta property=\"og:description\" content=\"Card Payments: Unchanged for Decades&nbsp; The story of card payments in India mirrors the nation\u2019s digitisation journey in itself.&nbsp; From the first credit card in the 1980s to the expansion of debit cards and ATM networks in 1990, 2000s marked the decade where cards became most Indians\u2019 first credit instrument, powering online shopping. 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