{"id":4140,"date":"2021-08-26T12:48:35","date_gmt":"2021-08-26T07:18:35","guid":{"rendered":"https:\/\/cashfree.com\/blog\/?p=4140"},"modified":"2023-01-17T11:59:47","modified_gmt":"2023-01-17T06:29:47","slug":"whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/","title":{"rendered":"[What&#8217;s New?] Cashfree partners with Syrow to help e-commerce platforms reduce cart abandonment rate and increase Average Order Value"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f3be156a2f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f3be156a2f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/#Welcoming_Syrow_as_Cashfree_partner\" >Welcoming Syrow as Cashfree partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/#Why_should_you_integrate_your_Cashfree_account_with_Syrow\" >Why should you integrate your Cashfree account with Syrow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/#How_to_get_started\" >How to get started?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Welcoming_Syrow_as_Cashfree_partner\"><\/span><strong>Welcoming Syrow as Cashfree partner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are delighted to announce our <a href=\"https:\/\/syrow.com\/partner\/cashfree\/gtcf\">partnership<\/a> with <strong>Syrow<\/strong>. Syrow helps<strong> <\/strong>online businesses improve customer experience by providing an omni-channel customer experience management system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cart abandonment rate is one of the major challenges faced by e-commerce businesses<\/strong>. As per reports, the average cart abandonment rate on leading e-commerce platforms is as high as <strong>60-70%<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this partnership, e-commerce platforms will be able to nudge customers who don\u2019t complete a purchase after adding items to cart by sending a <strong><a href=\"https:\/\/blogrevamp.cashfree.com\/payment-links?utm_source=blog&amp;utm_medium=announcement&amp;utm_campaign=Syrow_partnership\">Cashfree Payment link<\/a><\/strong> through Syrow\u2019s <strong>customer experience management system.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many e-commerce platforms also struggle with the challenge of increasing <strong>Average Order Value (AOV) <\/strong>to scale their revenues. Here\u2019s how this partnership will help them scale their revenues:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"211\" data-attachment-id=\"4151\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/image-27\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?fit=1644%2C449&amp;ssl=1\" data-orig-size=\"1644,449\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?fit=770%2C211&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cashfree.com\/blog\/wp-content\/uploads\/2021\/08\/image-1024x280.png?resize=770%2C211&#038;ssl=1\" alt=\"\" class=\"wp-image-4151\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?resize=1024%2C280&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?resize=300%2C82&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?resize=768%2C210&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?resize=1536%2C420&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/image.png?w=1644&amp;ssl=1 1644w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At Cashfree, with our <a href=\"https:\/\/blogrevamp.cashfree.com\/solutions\/ecommerce-payment-gateway\"><strong>ecommerce and marketplace payments suite<\/strong> <\/a>we have been powering payments for brands like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"770\" height=\"83\" data-attachment-id=\"4145\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/screenshot-2021-08-24-at-2-05-12-pm\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM.png?fit=1526%2C164&amp;ssl=1\" data-orig-size=\"1526,164\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2021-08-24-at-2.05.12-PM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM.png?fit=770%2C83&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cashfree.com\/blog\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM-1024x110.png?resize=770%2C83&#038;ssl=1\" alt=\"\" class=\"wp-image-4145\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM.png?resize=1024%2C110&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM.png?resize=300%2C32&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM.png?resize=768%2C83&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-24-at-2.05.12-PM.png?w=1526&amp;ssl=1 1526w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In our efforts to help e-commerce platforms accelerate their growth, we have partnered with Syrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_you_integrate_your_Cashfree_account_with_Syrow\"><\/span><strong>Why should you integrate your Cashfree account with Syrow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use Syrow to nudge customers who don\u2019t complete purchase<\/strong> after adding items to shopping cart and collect online payments with <strong>Cashfree payment links<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase Average Order Value (AOV)<\/strong> by improving <strong>upsell rates. Syrow\u2019s&nbsp; <\/strong>customer experience agents will<strong> call customers after a sale to collect feedback and pitch <\/strong>relevant products and offer limited time special offers<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase operational efficiency<\/strong> and focus on core business processes by offloading email &amp; call support to Syrow\u2019s customer experience champions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_started\"><\/span>How to get started?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1<strong>. Sign up on Cashfree &amp; Syrow<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">         <a href=\"https:\/\/syrow.com\/partner\/cashfree\/gtcf\"><strong>Sign up<\/strong><\/a> with Syrow as a merchant. If you are already a Syrow merchant you can skip this step.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">    <strong>     <a href=\"https:\/\/merchant.cashfree.com\/merchants\/signup?referrer=partner&amp;refCode=CFSW7240\">Sign Up<\/a><\/strong> on Cashfree if you are not an existing Cashfree merchant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Login to Syrow Dashboard<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><img decoding=\"async\" alt=\"Graphical user interface, text\n\nDescription automatically generated\" src=\"https:\/\/lh5.googleusercontent.com\/OcZON1uk-XTOJrU7btywxtmiBZoK34SJ39yfuzL5Rg0RFUtvFbrcVbSqN0i_v83CB4BZGKrwEue_xYg8ouB_cYJyLbN7VRNmT3KiS1kaoBP5FDraRkgzwsm_m0iz-xxahevwcF38=s0\" style=\"width: 250px;\"><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Click on Appstore and enable Cashfree option<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><img decoding=\"async\" alt=\"Graphical user interface, application, website\n\nDescription automatically generated\" src=\"https:\/\/lh4.googleusercontent.com\/jpmRVZOg5SPM8m0y2_kw-8N3kwqwa3Cqb4XxG0EEjj1ExQU7cSIN6PJsuqMq4ba9IRtkpbZ34JPWocZO2FzOScrlTDnS8OjuPHGIwklkkGhOqUBp5om5w739KLbuhjEFUyHM-I_5=s0\" style=\"width: 500px;\"><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Select <strong>Cashfree<\/strong> and click on <strong>Subscribe<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><img decoding=\"async\" alt=\"Graphical user interface, application, Teams\n\nDescription automatically generated\" src=\"https:\/\/lh5.googleusercontent.com\/ro_qhX-XjFCxwlSCD1_rXHi5HLc5Zp3ThIv7ThiVPIAApxgbLvmIixbY4QiDh7ypvoAjKxoteZGKbYFVnsWgM3E8lmjBo5uG6wsoulkgYzRldsU0Ry8V9iKrzBnduBWzyIZY5JM3=s0\" style=\"width: 500px;\"><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Enter your Cashfree account credentials (App ID and App Secret ID) to complete the integration<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img decoding=\"async\" alt=\"Graphical user interface, application\n\nDescription automatically generated\" src=\"https:\/\/lh4.googleusercontent.com\/zt-INrTt7aC5eI0Zrh74G_Mu7-WxrqJy8BwiBGSFVnLmPPKPwlUd0yOX2yi4PEdxbH7u9hlS19wvFkuWz7GTVzUZwRun7x9_UeOo_0QDMOeWGrA7b-6obHwmgVpok2NUrG2R4g2n=s0\" style=\"width: 500px;\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once integrated you will be able to use Cashfree Payment Gateway directly from Syrow\u2019s merchant dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you want to know more about the integration benefits or if you have any specific queries, please fill this <a href=\"https:\/\/forms.gle\/zECu7y3r2JewqtQ98\"><strong>form<\/strong> <\/a>and our product expert will get in touch with you shortly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcoming Syrow as Cashfree partner We are delighted to announce our partnership with Syrow. Syrow helps online businesses improve customer experience by providing an omni-channel customer experience management system. Cart abandonment rate is one of the major challenges faced by e-commerce businesses. As per reports, the average cart abandonment rate on leading e-commerce platforms is<\/p>\n","protected":false},"author":24,"featured_media":7174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1372],"tags":[1374,1443],"class_list":["post-4140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-updates","tag-payment-gateway","tag-payment-links"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[What&#039;s New?] Cashfree partners with Syrow to help e-commerce platforms reduce cart abandonment rate and increase Average Order Value - Cashfree Payments Blog<\/title>\n<meta name=\"description\" content=\"Reduce cart abandonment rate and increase Average Order Value (AOV) by integrating your e-commerce platform with Cashfree &amp; Syrow\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/whats-new-cashfree-partners-with-syrow-to-help-e-commerce-platforms-reduce-cart-abandonment-rate-and-increase-average-order-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[What&#039;s New?] Cashfree partners with Syrow to help e-commerce platforms reduce cart abandonment rate and increase Average Order Value - 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