{"id":5329,"date":"2021-12-13T21:46:28","date_gmt":"2021-12-13T16:16:28","guid":{"rendered":"https:\/\/cashfree.com\/blog\/?p=5329"},"modified":"2023-01-17T12:34:55","modified_gmt":"2023-01-17T07:04:55","slug":"payment-links-forms-edtech-use-cases","status":"publish","type":"post","link":"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/","title":{"rendered":"How To Use Payment Links and Forms For Education Sector"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8f25484938a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #364250;color:#364250\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #364250;color:#364250\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8f25484938a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/#Embed_Payment_Forms_on_Website\" >Embed Payment Forms on Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/#Offer_Payment_Links_For_Freemium_Courses\" >Offer Payment Links For Freemium Courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/#Reduce_Churn_Rate_of_Subscribers\" >Reduce Churn Rate of Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/#Decrease_Number_of_Abandoned_Carts\" >Decrease Number of Abandoned Carts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">The Ed-Tech sector in India is booming, to say the least.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, the Ed-tech industry is expected to touch <a href=\"https:\/\/www.statista.com\/statistics\/1235210\/india-edtech-market-size-by-segment\/\" rel=\"nofollow\">10.4 billion USD by 2025<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, as this industry grows, so does its payment needs. Payment links and forms are some of the most <strong>user-friendly payment solutions<\/strong> for this sector.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cashfree.com\/contact-sales?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment_links_forms_edtech_use_cases_blog\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"172\" data-attachment-id=\"5333\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/no-code-payment-link-payment-form\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form.png?fit=1200%2C268&amp;ssl=1\" data-orig-size=\"1200,268\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"no-code-payment-link-payment-form\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form.png?fit=770%2C172&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cashfree.com\/blog\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form-1024x229.png?resize=770%2C172&#038;ssl=1\" alt=\"How To Use Payment Links and Forms For Education Sector\" class=\"wp-image-5333\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form.png?resize=1024%2C229&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form.png?resize=300%2C67&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form.png?resize=768%2C172&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/no-code-payment-link-payment-form.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It requires no coding and can be used by businesses that have no website or app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, TutorTech, online learning platforms and TestPrep providers can collect course and test fees through these instruments. What\u2019s more, it can be used by private tutors as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, we will detail some of the use cases of payment links and payment forms for the Ed-tech sector.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe take a quick test before you move ahead?<\/p>\n\n\n\n<div data-tf-widget=\"RJywfdGR\" data-tf-iframe-props=\"title=Are You a Payments Expert?\" data-tf-medium=\"snippet\" style=\"width:100%;height:400px;\"><\/div><script src=\"\/\/embed.typeform.com\/next\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embed_Payment_Forms_on_Website\"><\/span>Embed Payment Forms on Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the easiest ways to collect payments is by embedding a payment form to your edtech business\u2019 website or app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, your customers can directly head to the form and pay the fee.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, payment forms can help you provide a frictionless customer experience. For instance, You can <strong>create unlimited Payment Forms for different courses<\/strong> and collect payments. This way, you do not have to redirect customers for payment purposes. This can help reduce your churn rate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s not all. You can use payment forms and links in your digital marketing asset! Hence, they act as landing page as well as acquisition and payments channel for your courses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, you can <a href=\"https:\/\/cashfree.com\/blog\/reconciling-your-payment\/\">reconcile your customers\u2019 payments<\/a> using our Reports feature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Payment_Links_For_Freemium_Courses\"><\/span>Offer Payment Links For Freemium Courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of online learning platforms offer freemium courses. For instance, the customers can start with the course for free. However, to access the advanced lessons\/ assignments, they need to pay a fee.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these situations, payment forms and links can come in handy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The edtech business can choose to direct customers to the embedded form or send them a payment link to upgrade their plan.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reduce_Churn_Rate_of_Subscribers\"><\/span>Reduce Churn Rate of Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subscription businesses have seen a boom like no other in recent years. In fact, 70% of business leaders say subscription business models will lead to their business growth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cashfree.com\/contact-sales?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment_links_forms_edtech_use_cases_blog\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Mvar2dskSrlMOotM5_PDr-Sg_2ee5j1Sy4BXfr1kneRWG3NZcgsvCrC9FlndKA6lUHKGQQ4m0tkHM_FTmhLl9Qe7io09WLEya5XUYpOgsvv1IjYL718BKsW4kt11POarLbaK7nu2\" alt=\"How To Use Payment Links and Forms For Education Sector\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">However, the <a href=\"https:\/\/cashfree.com\/recurring-payment\">recurring payments<\/a> model has its own limits.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>For starters, not every recurring payment is between standard intervals of time. (weekly or yearly) So, customers may use a product\/service again but between sporadic time intervals. For instance, a loyal customer may buy a course now and another course after 6 months.&nbsp;<\/li>\n\n\n\n<li>On the other hand, it\u2019s possible for <a href=\"https:\/\/cashfree.com\/blog\/what-is-upi-autopay\/\">UPI autopay<\/a> and <a href=\"https:\/\/cashfree.com\/blog\/e-mandate\/\">e-mandate<\/a> payments to fail as well.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In both these situations, payment links and forms can be a handy solution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an ed-tech merchant, you can send payment links to customers with failed subscription payments. Alternatively, you can direct them to forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, you can use payment links\/forms for payment from customers that are not regular in buying products\/services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decrease_Number_of_Abandoned_Carts\"><\/span>Decrease Number of Abandoned Carts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Abandoned carts is one of the major issues faced by eCommerce companies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, it is estimated that eCommerce brands (including ed-tech) lose <a href=\"https:\/\/www.dynamicyield.com\/blog\/shopping-cart-abandonment-ebook-announcement\/\" rel=\"nofollow\">18 billion USD in sales to cart abandonment<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cashfree.com\/contact-sales?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment_links_forms_edtech_use_cases_blog\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"770\" height=\"172\" data-attachment-id=\"5330\" data-permalink=\"https:\/\/blogrevamp.cashfree.com\/payment-links-forms-edtech-use-cases\/abandones-cart-payment-link-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1.png?fit=1200%2C268&amp;ssl=1\" data-orig-size=\"1200,268\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"abandones-cart-payment-link-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1.png?fit=770%2C172&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cashfree.com\/blog\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1-1024x229.png?resize=770%2C172&#038;ssl=1\" alt=\"How To Use Payment Links and Forms For Education Sector\" class=\"wp-image-5330\" srcset=\"https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1.png?resize=1024%2C229&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1.png?resize=300%2C67&amp;ssl=1 300w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1.png?resize=768%2C172&amp;ssl=1 768w, https:\/\/i0.wp.com\/blogrevamp.cashfree.com\/wp-content\/uploads\/2021\/12\/abandones-cart-payment-link-1.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ed-tech companies are no different.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers may select a course from your online learning platform and quit halfway through the buying process. In such a situation, using payment links and forms can be a big help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can send abandoned cart emails as nudges to these customers. To make the conversion process frictionless, you can redirect the customer to a payment form. Alternatively, you can send the payment link in the email itself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested in knowing how <a href=\"https:\/\/docs.cashfree.com\/docs\/create-payment-links?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment_links_forms_edtech_use_cases_blog\">payment links<\/a> and <a href=\"https:\/\/docs.cashfree.com\/docs\/create-payment-forms?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=payment_links_forms_edtech_use_cases_blog\">payment forms<\/a> work? Head over to our Docs!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have some more questions? Let us know in the comments below!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ed-Tech sector in India is booming, to say the least.&nbsp; In fact, the Ed-tech industry is expected to touch 10.4 billion USD by 2025.&nbsp; However, as this industry grows, so does its payment needs. Payment links and forms are some of the most user-friendly payment solutions for this sector. It requires no coding and<\/p>\n","protected":false},"author":17,"featured_media":10077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,1383],"tags":[1556,1374,1443,1381],"class_list":["post-5329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all","category-payments","tag-payment-forms","tag-payment-gateway","tag-payment-links","tag-payment-solution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Use Payment Links and Forms For Education Sector<\/title>\n<meta name=\"description\" content=\"In this blog, we will detail some of the use cases of payment links and payment forms for the Ed-tech sector.\u00a0Have a look!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cashfree.com\/blog\/payment-links-forms-edtech-use-cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Payment Links and Forms For Education Sector\" \/>\n<meta property=\"og:description\" content=\"In this blog, we will detail some of the use cases of payment links and payment forms for the Ed-tech sector.\u00a0Have a look!\" \/>\n<meta property=\"og:url\" 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