Empowering Budli’s Ecommerce Journey with Cashfree Payment Gateway

About Budli

Budli, derived from the Hindi word for ‘change,’ is a leading Ecommerce platform specialising in buying and selling of pre-owned gadgets such as smartphones, tablets, and laptops. Since its inception in 2015, Budli has been promoting the circular economy, bridging the digital divide in India, and actively reducing electronic waste.

Providing pre-owned gadgets unlocks underserved segments, especially students and professionals in Tier 2 and Tier 3 cities that cannot afford to purchase them at their original prices. Further, Budli’s business model enables them to procure these gadgets from their original owners, enriching them while reducing the burden of electronic waste borne by our civic agencies and municipal infrastructure.

Product in Focus
Payment Gateway

Challenge

Overcoming Payment Collection Challenges for Seamless Transactions

As Budli aimed to facilitate seamless transactions between buyers and sellers on its online platform, it faced crucial challenges in the payment collection process. Budli needed a reliable and cost-effective payment gateway that could provide diverse payment options to cater to Budli’s broad customer base, particularly in terms of providing EMIs and Pay Later options. The gateway also needed to support the acceptance of payments through unique payment links, enabling Budli to accept payments from customers more familiar with channels such as Whatsapp and other social media.

Solution

To address their payment collection challenges, Budli turned to Cashfree Payment Gateway. They selected Cashfree due to its reputation for reliability, affordability, and its ability to offer various payment options to customers on the Budli eCommerce platform. Cashfree’s comprehensive suite of payment solutions aligned perfectly with Budli’s requirements, empowering customers to make payments seamlessly.

With India’s widest BNPL suite with 35+ payment options, Cashfree Payments was uniquely positioned to cater to Budli’s price-sensitive customers. Additionally, with its powerful and flexible checkout, it was able to empower Budli with a customer journey that was fast and effortless.

Why Cashfree Payment Gateway

The integration of Cashfree Payment Gateway proved instrumental in driving Budli’s business growth and improving payment collection. Key benefits and positive impacts include:

Reliability and Security: Cashfree’s robust payment infrastructure ensured secure and reliable transactions, enhancing customer trust and confidence.

Diverse Payment Options: Cashfree enabled Budli to offer multiple payment options to customers, including UPI, cards, and digital wallets. Further, Cashfree Payments was able to provide Budli a variety of Card EMI, Cardless EMI, and Pay Later options. This flexibility expanded Budli’s customer base and improved conversion rates.

Unique Payment Links: With Cashfree, Budli could accept payments through unique payment links, simplifying the payment process for customers and streamlining the collection process for Budli.

Improved Business Metrics: By leveraging Cashfree Payment Gateway, Budli experienced notable improvements in business metrics. Conversion rates saw a significant boost due to the availability of diverse payment options, resulting in higher sales volumes and revenue growth.

Create an account, choose your desired product(s) for your business use case, and start transacting. Empower your payments with Cashfree Payments today!