D2C Payment Gateway - Comprehensive Growth Stack for D2C Brands

Cashfree Payments offers a comprehensive growth stack for D2C (Direct-to-Consumer) brands designed to increase conversion rates, deliver exceptional customer experiences, and lower operational costs with industry-best D2C payment solutions.

Key Performance Improvements

• 20% higher conversions: Optimize checkout experience to convert more visitors into customers
• 30% fewer RTOs: Reduce Return to Origin orders through intelligent verification and prepaid conversion
• 40% higher AOV: Increase Average Order Value through strategic payment options

Partner-in-Growth for Your D2C Business

Cashfree's solutions are specifically designed to help D2C businesses grow by increasing conversion rates and delighting customers through optimized payment experiences.

Special Offer: Free for 1 Month

Access the complete D2C growth stack free for 1 month, including:

• Ecom360
• Checkout One
• flowWise
• BNPL Plus
• Payment Gateway
• Payment Links
• And more

Core D2C Payment Solutions

Increase Conversion Rate and Order Value

Use offers and the industry's widest EMI and Pay Later suite on your product display page to turn website visitors into customers more effectively.

Lightning-Fast Checkout with RTO Intelligence

Use OTP logins, pre-filled addresses, and RTO intelligence to:

• Increase conversions
• Reduce cart abandonment
• Prevent RTOs on your Shopify store

Multi-PG Payments with Zero Downtime Guarantee

Set your payments free by ensuring no single point of failure:

• Leverage multiple payment aggregators with just one integration
• Get higher success rates
• Eliminate downtime risks

COD Order Management Simplified

Prevent RTOs on Cash on Delivery orders through:

• Intelligent masking of COD on high-risk orders
• Automatic nudging of COD orders to prepaid via WhatsApp

Complete Growth Solution for D2C Brands

Cashfree provides a comprehensive suite of solutions addressing five key areas:

1. Improve Conversion Rate

• <30 second checkout with address auto-fill
• EMI and Pay Later options visible on product pages
• Automated Payment Link SMS/WhatsApp for dropped customers

2. Solve COD & RTO Challenges

• 50% decrease in COD orders through intelligent conversion strategies
• EMI and Pay Later options visible on product pages
• Automated Payment Link SMS/WhatsApp for dropped customers

3. Reduce High-Risk Customers

• Leverage data on high-risk customer behavior to make informed decisions
• Prevent chargeback and fraudulent transactions before they occur
• Safeguard your revenue and reputation through proactive risk management

4. Simplify Refunds & Settlements

• Issue refunds to your customers within minutes for faster resolution
• Issue COD refunds to your customers' preferred account for convenience
• Receive your PG settlements faster to improve cash flow

5. Delight Your Customers

• Offer 200+ payment modes through 10+ payment aggregators for maximum choice
• Create a seamless checkout experience for your customers
• Increase your success rate by 10% with smart routing technology

D2C Growth Stack Products

Ecom360

Achieve higher conversions with industry-best ~30 second checkout and deliver a seamless shopping experience.

flowWise

Boost your payment success rates by integrating with and routing payments through multiple payment gateways (PGs).

CODfirm

Reduce RTOs while offering Cash on Delivery with OTP-based verification and RTO intelligence.

Payment Links

Recover abandoned carts by sharing payment links with your customers via SMS or WhatsApp.

BNPL Plus

Increase customer conversions by 30% by offering EMIs, Pay Later options, and offers on your product pages.

Instant Refunds

Build trust among customers and create brand loyalty by issuing refunds instantly.

Instant Settlements

Choose from a wide range of settlement options and get your settlements in your account within minutes.

International Payment Gateway

Accept international payments from 100+ countries via international cards and PayPal wallet with T+2 settlement cycles.

Payment Gateway

Accept payments via:

• Any card
• 65+ netbanking options
• UPI
• Wallets
• EMI and Pay Later options

About Cashfree Payments

Cashfree Payments enables 1 Million+ growing businesses in India and across the globe to collect payments, make payouts, manage international payments, and more.

Backing and Incubation

• Backed by: SBI, Y Combinator, Krafton, and Apis Partners
• Incubated by: PayPal

Regulatory Authorizations

• RBI Authorised Payment Aggregator License: Certificate of Authorisation No. 266/2025
• RBI Authorised Prepaid Payment Instrument (PPI) Provider: Certificate of Authorisation No. 209/2024

Cashfree Payment Solutions Portfolio

Collect Payments

• Payment Gateway
• flowWise
• RiskShield Payment Gateway
• RiskShield Payouts
• Payment Links
• Buy Now Pay Later
• Payment Forms
• Easy Split
• BBPS-Biller
• softPOS
• UPI QR Code
• One Click Checkout

Recurring Payments

• Subscriptions
• UPI AutoPay
• eNACH

Make Payouts

• Payouts
• Cashgram
• Fund Sources

Escrow as a Service

• One Escrow

International Payments

• Accept International Payments
• International Payment Gateway
• Global Collections
• Global Payouts
• Send International Payments

Verify Identity

• Secure ID
• Bank Account Verification
• IFSC Verification
• Reverse Penny Drop Verification
• Aadhaar Verification
• Aadhaar eSign
• Passport Verification API
• Driving License Verification API
• DigiLocker API
• GST Verification
• KYC Link
• Face Match API
• Geolocation API

Other Products

• Instant Settlements
• Money Transfer

Platform Integrations

Cashfree integrates with popular e-commerce and business platforms:

• Shopify
• Wix
• WooCommerce
• PayPal
• WordPress
• Zoho

Partner Programs

• Affiliate Program: Refer Cashfree Payments and earn commissions
• Embedded Payments: Offer a native payments experience using powerful APIs
• Integrations & Offers: Partner integration opportunities

Developer Resources

• Documentation
• Dev Studio
• Payment APIs
• Secure ID APIs
• Payouts APIs

Resources and Tools

Educational Resources

• Blog
• Customer Stories
• Events
• Customer Reward Scheme

Free Tools

• GST Verification Tool
• GST Calculator Tool
• CAGR Calculator
• ROI Calculator

Guides

• Recurring payment methods
• API Banking
• NACH mandate
• Payment Gateway Settlements

Support and Help

• Support Center
• Customer Query Resolution
• Bank Downtime Detector
• Discord Community for query resolution

Company Information

• About Us
• Newsroom
• Careers

Contact and Account Access

• Create Account
• Sign In
• Pricing Information