Skip to main content
Cashfree External Analytics integration supports server-side events only, which are pushed directly to the Meta Events Manager dashboard instead of the browser. As a result, events do not appear in the Meta Pixel Helper, but they are visible in the Meta Events Manager dashboard.
  • After configuration in the Merchant Dashboard, events may take approximately 30 minutes to 1 hour to appear in the Meta Events Manager.
  • It may take 24–48 hours for the same events to become visible in Meta Ads reporting.
After configuring GA4 in Cashfree OCC, monitor the data for approximately 24–48 hours to allow a sufficient sample size to accumulate. Note that only events generated after the configuration is enabled will be sent. Orders or events created prior to the configuration will not be available.
If you are receiving duplicate purchase events in the Meta Events Manager, events may be getting triggered from multiple sources.To avoid duplication, disable the purchase event from the Cashfree Merchant Dashboard. This prevents Cashfree from sending the purchase event and resolves the duplication issue.