> ## Documentation Index
> Fetch the complete documentation index at: https://www.cashfree.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Abandoned Checkout

> Capture Cashfree abandoned checkout data in real time and forward it to your WhatsApp business service provider to retarget drop-off shoppers and recover sales.

Cashfree Abandoned Checkout helps merchants recover lost sales by capturing abandoned checkout data and sharing it with Business Service Providers (BSPs) in real-time. This allows merchants to retarget customers who leave the checkout process without completing their purchase.

## Purpose

Shopify no longer supports direct updates of abandoned checkout data from third-party providers. As a result, merchants can’t automatically track where customers drop off. Cashfree Abandoned Checkout addresses this by ensuring merchants receive abandoned cart data instantly, helping them re-engage customers and increase conversions.

## Data flow and captured information

Cashfree uses real-time webhooks to send abandoned checkout data directly to BSPs. The captured data includes:

* Customer details: Phone number and email, even if partially filled.
* Address details: Any entered address, including partial entries (for example, ZIP code).
* Cart details: Complete cart contents.
* OCC checkout URL: A dynamic link that lets customers resume checkout.
* Marketing opt-in status: Indicates whether the customer agreed to receive marketing communications.

## Benefits

* Immediate retargeting: Reach high-intent customers quickly through BSP channels, such as WhatsApp.
* No data loss: Capture customer details even if they abandon the process early.
* Automated workflow: After setup, no manual intervention is required.
* Flexible checkout options: Supports both Shopify checkout links and Cashfree OCC checkout links.
* Secure data handling: Each merchant receives a unique token to ensure secure and authenticated data sharing with BSPs.