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Increase your customer conversions

by 40%
Turn website visitors into paying customers by displaying EMIs,

Pay Later options

and offers right upfront on your product pages. Add BNPL Plus to your site and reduce customer drop offs by 30%.
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Powering the conversions for D2C brands
Bajaj Finserv
Unlock 40% higher

average order value

  • Remove the customer’s hesitation to buy premium goods by showcasing affordable payment options like No Cost EMIs and

    Pay Later schemes

    early on in the shopping journey.

  • Supercharge the

    cart to conversion ratio

    by highlighting attractive discounts that help your customers save on higher upfront costs.

  • Attract repeat purchases and win customer loyalty by empowering them with maximum payment flexibility on every order.

BNPL Plus boosts sales by upto 50% for Ecommerce brands
  • check
    50% increase in revenue
Ahoy Bikes, a D2C brand known for made-in-India luminous bicycles, displayed Discounts and No Cost EMI options via BNPL Plus and saw 1.5X increase in their sales.
  • check
    30% higher average order value
FujifilmX, a leading dealer of Fuji Digital Cameras, was able to sell 30% more high-end products within the first few weeks of adding


to the product display pages.
Go live in minutes. Zero tech effort, literally!


is a simple, no-code solution that you can easily plug-in to the product display pages on your ecommerce store.
Powered by India’s widest

BNPL suite

  • BNPL Plus is backed by Cashfree’s industry-leading Buy Now Pay Later suite with 35+  Credit Card EMI, Debit Card EMI, Cardless EMI and Pay Later.

  • Increase average order by 40%-60% by providing flexible payment options upfront.

  • Get access to 20M+ pre-approved customer base and fast-track instant checkout.

  • Configure Discounts, Cashbacks and No-Cost EMIs with Cashfree’s No-code Offer Engine.

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Frequently Asked Questions

BNPL Plus by Cashfree Payments is a simple, no-code solution that can be plugged into any ecommerce website's to showcase EMIs, Pay Later options, No Cost EMI schemes, Discounts and Cashbacks right upfront on the product display page.

Since BNPL Plus is powered by Cashfree's checkout, it automatically displays the various Offers, EMIs and Pay Later options you've configured on your checkout on your online store's product display pages.

It is very easy to configure BNPL Plus on your online store:

For websites hosted on WooCommerce, read this document

For websites hosted on Shopify, read this document

For merchants who’ve their own website, read this document

Yes, BNPL Plus is available for merchants using Cashfree Payment Gateway's Standard checkout. All the BNPL options and Offers configured on Cashfree's powered checkout automatically show up on BNPL Plus.

There is no separate effort required to display Discounts, Cashbacks and No Cost EMIs on BNPL Plus. The Offers and BNPL options configured on the checkout automatically show up on BNPL Plus.

Yes, changes like Offer expiry, alteration in the terms and conditions of EMI plans done from the backend on Cashfree's checkout automatically get updated on BNPL Plus.

Cashfree offers India's widest BNPL suite with 35+ options across debit card EMI, credit EMI, Cardless EMI and Pay Later.Learn More

Have more questions?

Visit our support page

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Collect customer payments, make payouts, manage international payments and so much more. Create your account or contact our experts to explore custom solutions.

  • Easy onboarding

  • Dedicated account manager

  • API access

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