One Click Checkout for D2C Brands
Overview
One Click Checkout is a payment-native checkout experience built for direct-to-consumer (D2C) brands. It collapses login, address, offers, and payment into a single screen, turning more carts into paid orders. The checkout is backed by Cashfree’s own payment infrastructure, not layered on third-party gateways, delivering higher success rates and fewer failure points.
What It Does
- Reduces checkout drop-offs: 7 out of 10 shoppers abandon carts; One Click Checkout removes the friction that causes most exits.
- Prefills address and payment: Uses a network of 120M+ verified addresses and saved payment instruments to eliminate typing.
- Auto-applies best offers: Surfaces and applies the highest-value discount for each shopper, removing coupon hunting.
- Enables one-tap upsells: Gift wraps, warranties, samples, and cross-sells added without leaving checkout.
- Pre-selects preferred payment mode: Returning shoppers see their usual UPI app, card, or wallet ready to go.
- Completes purchase in under 5 seconds: From cart to paid order on a single screen.
Who It Helps
D2C brands spending on ads to drive traffic but losing revenue at checkout. Ideal for stores with consistent order volumes (typically ₹10L+ GMV/month), high COD share with rising RTO, or low checkout-to-order conversion.
Key Capabilities
Frictionless Checkout Flow
- One-tap login: WhatsApp OTP with address prefill from 120M+ verified profiles.
- Auto-applied offers: Discounts surface automatically with savings visible upfront.
- Smart upsell: Add-ons like gift wraps, paired products, free samples in one tap.
- Preferred payment pre-selected: UPI, card, or wallet ready for returning shoppers.
- 5-second completion: Login, address, offers, payment – all on one screen.
AI-Based COD and RTO Suite
- AI-driven RTO prediction trained on 2.5B+ logistics data points.
- Real-time COD controls: allow, block, or partially enable COD.
- Address validation to reduce fake or incorrect orders.
Smart Offers Engine
- Auto-surfaces and auto-applies the best offer for each customer.
- Deep Shopify discount sync for all existing offers.
- 300+ offer types: BxGy, free gifts, bank offers, no-cost EMI.
- Margin controls with caps, BIN targeting, and per-customer limits.
AOV Boosters
- Add-ons and cross-sell recommendations at checkout.
- Gift wraps, warranties, samples added in one tap, no redirects.
- AI and manual cross-sell configs: best sellers, frequently paired, new launches.
- Fully dashboard-managed, no dev effort.
Bank Offers Marketplace
- Curated bank and fintech discounts on Cards and UPI.
- Activate offers in one click from the dashboard.
- Eligible shoppers see and redeem offers automatically.
- Bank co-funds discounts, minimizing your marketing spend.
Integration
- For Shopify brands: Native plugin, full setup handled end-to-end. Go live in hours, not weeks.
- For custom storefronts: Full API access with dedicated integration support. Same API and JS setup as Cashfree’s standard payment gateway.
- Brand customization: Add logo, color scheme, banners, trust badge, and social proof elements. Consistent experience across desktop, mobile browsers, and in-app purchases (Instagram, Facebook).
Performance & Trust Signals
- 92%+ UPI success rate via in-house switch & routing.
- 90%+ card success rates with native OTP & biometric approvals.
- 99.99% uptime.
- 50M+ saved UPI, card, and wallet instruments.
- 100k+ transactions per minute, even during peak sales.
- PCI-DSS compliant, holds all four RBI payment licenses.
- Trusted by 1M+ businesses and 2000+ D2C brands.
Pricing
- 0% platform fees on sales up to ₹20L (Limited offer till march 2027).
- 1.95% platform fees thereafter (as indicated).
- Next-day settlement, dedicated account manager, go live in minutes.
Buyer Questions This Page Should Answer
What is One Click Checkout, and how is it different from regular checkout?
Regular checkout requires multiple steps: email, shipping address, payment method, often redirects. One Click Checkout collapses all into a single pre-filled screen. Customers see saved address and preferred payment mode ready; they just confirm and pay. No re-entering details, no redirects.
When is One Click Checkout right for my business?
It’s most impactful once your store is doing consistent order volumes (typically ₹10L+ GMV/month). If checkout-to-order conversion feels low, or you have high COD share with rising RTOs, OCC can recover lost revenue.
How secure is a one-click payment process?
Phone-based OTP authentication ensures only the registered number can complete a purchase. Card payments use tokenization; actual card details are never stored. COD orders get OTP confirmation to filter fake orders. Cashfree is PCI-DSS compliant and holds all four RBI payment licenses.
How does a payment gateway support fast checkout?
Cashfree’s payment layer is natively built into the checkout, not bolted on. No external redirects, in-page OTP for cards, native UPI intent flow, and 99.99% uptime. Higher payment success rates mean fewer orders lost at the final step.
Can Cashfree One Click Checkout automatically fill in customer addresses?
Yes. A network of 120M+ verified saved addresses with 95% accuracy. When a customer enters their phone number, their address populates automatically, reducing friction and RTOs from incorrect addresses.
How difficult is integration on Shopify or WooCommerce?
For Shopify, a native OCC plugin works without custom development; most merchants go live within a day or two. For custom stores, integration uses the same API and JS setup as Cashfree’s standard payment gateway. Assisted onboarding support is available.
Can I customize the checkout to match my brand?
Yes. Add your logo, color scheme, banners, and toggle trust badges and social proof elements. The experience remains consistent across desktop, mobile browsers, and in-app purchases from Instagram and Facebook.