Debit Card EMI Payment Solution by Cashfree Payments

Overview

Debit Card EMI is a payment gateway solution that enables businesses to offer EMI (Equated Monthly Installments) on debit cards, allowing customers to convert their purchases into easy monthly installments. This solution helps businesses reach 95+ crore customers across India and unlock 40% higher average order value.

What is Debit Card EMI?

Debit Card EMI is a payment option that allows customers to convert their purchases into easy monthly installments using their debit cards, providing them with affordability and flexibility in payments. Unlike credit card EMI which uses available credit limit, Debit Card EMI utilizes funds from the customer's bank account and does not require a credit card.

Key Benefits for Businesses

Access to a Wider Customer Base

Enable shoppers who do not have access to credit cards, especially from tier 2-3 towns, to experience affordable shopping via debit card EMI schemes. This provides affordability to customers even without a credit card.

Attract Customers with Lower Interest Rates

EMI on debit cards have a comparatively much lower interest rate than credit cards or other cardless EMI options. This helps businesses entice customers who are looking for lower EMI outgo.

Offer No Cost EMI on Debit Card and Boost Sales

Businesses can configure no cost EMIs on debit cards using Cashfree's no-code offer engine and let customers pay without worrying about interest rates. In no-cost EMI on debit card, end customers only pay the total amount equivalent to the purchase made, without any additional costs, while the merchant covers the interest charges to the bank.

Gain Customer Trust with No Hidden Charges

Debit card EMI is transparent and straightforward, with no hidden charges or fees.

Increase Average Order Value

Businesses can unlock 40% higher average order value by offering EMI on debit cards. The BNPL Plus widget helps remove the hesitation to buy high value goods by promoting discounts and BNPL, maximizing cart value by 40%.

BNPL Plus Widget for Enhanced Visibility

With Cashfree's BNPL Plus widget, businesses can display EMI on Debit Cards and No Cost EMI offers right on their product page.

Widget Benefits

Supported Platforms

Plug-in available for multiple e-commerce platforms (specific platform names visible in original content).

Supported Banks

Debit Card EMI is available through partnerships with India's top banks:

Cashfree continues to expand its network of partner banks to provide broader coverage. Customers can avail these options based on their debit card EMI eligibility.

How to Configure No-Cost EMI on Debit Card

Creating and configuring a no cost EMI on debit cards is simple. Follow these steps:

  1. Go to Payment Gateway Dashboard > Offers > Create No Cost EMI
  2. Enter offer details: Title, offer code, and description
  3. Specify start and end timeline. Choose "Starts Immediately" for instant activation
  4. Add terms and conditions. Provide a short description or link to your business's terms and conditions
  5. Select EMI Type (Credit card or Debit card) and Issuer (bank)
  6. Choose EMI tenures to offer and view corresponding interest charges
  7. Set Max Transactions Limit to restrict the number of transactions for the offer
  8. Click Create to save the No Cost EMI offer
  9. View the created offer in the Offers section of your dashboard
  10. Offers will be displayed during checkout

Pricing and Charges

Depending on the bank and the specific EMI offer, there may be nominal processing fees or interest charges associated with EMI on Debit Card. Cashfree strives to provide attractive and competitive rates to benefit both customers and merchants.

For detailed pricing information, visit the Payment Gateway Charges page.

Frequently Asked Questions

What is Debit Card EMI?

Debit Card EMI is a payment option that allows customers to convert their purchases into easy monthly installments using their debit cards, providing them with affordability and flexibility in payments.

How does Debit Card EMI benefit my customers?

EMI on Debit Cards enables customers to make purchases without worrying about the immediate full downpayment for their purchase or order value, making it easier for them to afford higher-priced products and increasing their purchasing power.

How is Debit Card EMI different from Credit Card EMI?

EMI on Debit Card utilizes funds from the customer's bank account, while Credit Card EMI uses their available credit limit. Debit Card EMI does not require a credit card and typically has a variable interest rate based on the bank, providing end customers with flexibility in choosing the most suitable EMI option for their needs.

Can customers avail Debit Card EMI across all banks?

Debit Card EMI is available through partnerships with multiple banks. Currently Cashfree is live with leading banks such as HDFC, Axis, & Kotak but continues to expand its network of partner banks to provide broader coverage. As an online business, you can offer HDFC Debit Card EMI, Kotak Debit Card EMI and Axis Debit Card EMI on your checkout. Your customers can avail these options based on their debit card EMI eligibility.

Are there any additional charges or interest associated with Debit Card EMI?

Depending on the bank and the specific EMI offer, there may be nominal processing fees or interest charges associated with EMI on Debit Card. However, Cashfree strives to provide attractive and competitive rates to benefit both customers and merchants.

What is a No-cost EMI on debit card?

Typically, debit card EMIs are accompanied by processing fees and interest charges. However, in the case of no-cost EMI on debit card, the end customers only pay the total amount equivalent to the purchase made, without any additional costs, while the merchant covers the interest charges to the bank.

Can I configure No-cost EMI on debit card on my checkout?

Yes, creating and configuring a no cost EMI on debit cards is simple through the Payment Gateway Dashboard. Follow the configuration steps outlined in the "How to Configure No-Cost EMI on Debit Card" section above.

About Cashfree Payments

Cashfree Payments enables 1 Million+ growing businesses in India and across the globe to collect payments, make payouts, manage international payments, and more. Cashfree Payments is backed by SBI, Y Combinator, Krafton, and Apis partners and was incubated by PayPal.

Regulatory Authorizations

RBI Authorised Payment Aggregator License Certificate of Authorisation No. 266/2025

RBI Authorised Prepaid Payment Instrument (PPI) Provider Certificate of Authorisation No. 209/2024

Getting Started

Businesses can get started with Debit Card EMI by:

For additional support and questions, visit the Cashfree support page.

Additional Resources