Customer Login and Address-Prefilling

• Reduces cart abandonment at the login and address stages.
• Streamlines the conversion funnel for a seamless purchase experience.
• Encourages customers to complete their purchases with minimal friction.

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Customer login

• Cashfree Customer Login enables repeat customers to bypass the login process, taking them directly to the address stage. Returning customers on Cashfree’s network of over 2,500 brands don’t need to log in again; they proceed directly to the address step.
• As a result, Cashfree automatically logs in 50% of customers in its network, leading to conversion rates twice as high as those achieved with traditional login methods.

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Address prefilling

• The address stage often results in a 22% cart drop-off rate due to lengthy forms. Cashfree Address Prefilling reduces this friction by automatically filling in address details, thereby increasing order completion rates.
• Cashfree Address Prefilling reduces cart abandonment by auto filling addresses for returning customers, ensuring a quick and accurate checkout using data from over 100 million shoppers.
• For new customers, entering a postcode fills in 40% of the address fields (city and county), requiring only essential details such as name, address line, and email. This approach speeds up checkout and reduces drop-offs.

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How it works

1. The customer logs into the checkout using their phone number. If the customer has already logged in with any merchant on the Cashfree network, they skip this step.
2. Cashfree fetches the address associated with this phone number. If the address isn’t available, the customer can enter their address details and proceed.