Skip to main content

Documentation Index

Fetch the complete documentation index at: https://www.cashfree.com/docs/llms.txt

Use this file to discover all available pages before exploring further.

Cashfree Abandoned Checkout helps merchants recover lost sales by capturing abandoned checkout data and sharing it with Business Service Providers (BSPs) in real-time. This allows merchants to retarget customers who leave the checkout process without completing their purchase.

​
Purpose

Shopify no longer supports direct updates of abandoned checkout data from third-party providers. As a result, merchants can’t automatically track where customers drop off. Cashfree Abandoned Checkout addresses this by ensuring merchants receive abandoned cart data instantly, helping them re-engage customers and increase conversions.

​
Data flow and captured information

Cashfree uses real-time webhooks to send abandoned checkout data directly to BSPs. The captured data includes:
  • Customer details: Phone number and email, even if partially filled.
  • Address details: Any entered address, including partial entries (for example, ZIP code).
  • Cart details: Complete cart contents.
  • OCC checkout URL: A dynamic link that lets customers resume checkout.
  • Marketing opt-in status: Indicates whether the customer agreed to receive marketing communications.

​
Benefits

  • Immediate retargeting: Reach high-intent customers quickly through BSP channels, such as WhatsApp.
  • No data loss: Capture customer details even if they abandon the process early.
  • Automated workflow: After setup, no manual intervention is required.
  • Flexible checkout options: Supports both Shopify checkout links and Cashfree OCC checkout links.
  • Secure data handling: Each merchant receives a unique token to ensure secure and authenticated data sharing with BSPs.