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Cashfree Abandoned Checkout helps merchants recover lost sales by capturing abandoned checkout data and sharing it with Business Service Providers (BSPs) in real-time. This allows merchants to retarget customers who leave the checkout process without completing their purchase.

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Purpose

Shopify no longer supports direct updates of abandoned checkout data from third-party providers. As a result, merchants can’t automatically track where customers drop off. Cashfree Abandoned Checkout addresses this by ensuring merchants receive abandoned cart data instantly, helping them re-engage customers and increase conversions.

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Shopify abandoned cart visibility

Shopify no longer supports third-party providers pushing abandoned checkout data directly, which is why Cashfree’s Abandoned Checkout feature exists as a workaround. Cashfree One Click Checkout (OCC) creates abandoned cart records in both the Cashfree system and Shopify, but Shopify only displays a record after the customer provides at least an email address or phone number during checkout, and only if the store does not have Login Required enabled (which blocks guest checkout data capture). If a record does not appear in Shopify Admin, it is still visible in the Merchant Dashboard, under the OCC section. Since Shopify’s own abandoned-cart API is deprecated for third parties, rely on Cashfree’s ABANDONED_CHECKOUT webhook (see Abandoned checkout webhook) as the reliable source of this data, including for passing it to retargeting or third-party services.

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Data flow and captured information

Cashfree uses real-time webhooks to send abandoned checkout data directly to BSPs. The captured data includes:
  • Customer details: Phone number and email, even if partially filled.
  • Address details: Any entered address, including partial entries (for example, ZIP code).
  • Cart details: Complete cart contents.
  • OCC checkout URL: A dynamic link that lets customers resume checkout.
  • Marketing opt-in status: Indicates whether the customer agreed to receive marketing communications.

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Benefits

  • Immediate retargeting: Reach high-intent customers quickly through BSP channels, such as WhatsApp.
  • No data loss: Capture customer details even if they abandon the process early.
  • Automated workflow: After setup, no manual intervention is required.
  • Flexible checkout options: Supports both Shopify checkout links and Cashfree OCC checkout links.
  • Secure data handling: Each merchant receives a unique token to ensure secure and authenticated data sharing with BSPs.