No Cost EMI lets customers split payments into monthly installments without interest, with merchants covering the interest cost.

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Benefits

The benefits of No Cost EMI offered by Cashfree Payments are as follows:

  • Increased sales: Appeals to price-sensitive customers.
  • Higher conversion: Reduces upfront cost barriers.
  • Competitive advantage: Differentiates your business with flexible payment options.

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Setting up No Cost EMI

Steps to set up No Cost EMI are as follows:

  1. Log in to the Merchant dashboard, go to Offers, and select Create No Cost EMI.
  2. Add a Title, Offer Code, and Description.
  3. Set the Start and End dates from the calendar dropdown.
  4. Define the Terms & Conditions to avail No Cost EMI.
  5. Select the EMI type. That is Credit card, Debit Card EMI or Cardless EMI, participating banks, and duration. For example: 3, 6 or 9 months.
  6. Set the Transaction limits to avail the No Cost EMI. Limit the number of times the offer can be availed and ensure the offer is active for customers.

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Customer view of No Cost EMI

At checkout, customers select No Cost EMI, pick their bank and duration, then proceed with payment. The total is divided into monthly installments without interest.

Note:

  • It is the responsibility of the Merchant to cover the interest cost as an upfront discount.
  • Some banks may still charge GST on the interest component.
  • Ensure agreements with banks are in place before enabling the No Cost EMI.