Offers

Offer discounts and cashback to attract customers and improve sales when they make payments on your website or apps. You can specify different offers on various payment methods and give your customers the flexibility to pay from the payment method they choose.

When you create the offers, you can:

Specify the offer code and offer type (Discount or Cashback)
Select the payment methods on which the offers should be applicable
Reduce the total amount a customer pays by a percentage or a flat amount
Specify the maximum number of transactions allowed per payment method
Define the offer validity period
View a consolidated report for each offer you created

Offers will automatically be applicable for businesses using Cashfree Payments hosted checkout pages and plugins, and no additional integration effort is required. You can create Offers using our Payment Gateway Dashboard. Create Offers

To create an offer:

Go to Payment Gateway Dashboard > Offers > Create New Offer.
Specify the offer details:

Enter a title for the offer that the customers can relate to.
Add an offer code and an offer description. These details will be visible to customers on your checkout page or plugin during payment.

Specify the offer’s start and end dates and its terms and conditions:

You can link your business’s terms and conditions or add a short description.

Select the offer category that applies to your business:

Provide discounts, cashback, or both to your customers.

Select the discount type:

Provide discounts at a flat rate or as a percentage.
Specify the maximum discount amount or discount percentage for the selected type.

Select the payment modes for which the offers apply:

Choose all or specific payment modes.
Optionally, specify the banks and card types relevant to the offer.
Click Create.

The offer is now active and available in the Offers section. You can activate or deactivate the offer at any time.

Offers Shown to Customers

When customers initiate a payment, all available offers are listed on your checkout page. Offer details like the description and code will be visible to customers, so ensure you clearly explain your offer’s context using these fields.

Customers can select an offer and proceed with the payment. The reduced amount is displayed on the checkout page, and the customer completes the payment with the final amount.

Cashfree Payments offers No Cost EMI, an option that allows your customers to buy products in monthly instalments and need not pay any interest on the product purchased. These instalments will be divided equally over a time period of 3 to 24 months. The EMI discount will be applied to the customer’s purchase so that it covers the interest rate the banks charges. Example:Let’s assume a customer is purchasing a smartwatch using No Cost EMI. The smartwatch is worth Rs. 18,000 and the EMI tenure is 6 months. The customer pays Rs. 3,000 per month. There is no total interest and processing fee charged. The total amount the customer pays is Rs. 18,000.

To create a No Cost EMI,

Go to Payment Gateway Dashboard > Offers > Create No Cost EMI.

Note: The No Cost EMI option is disabled if the EMI product is not enabled. Kindly contact your account manager or reach out to us at care@cashfree.com to enable this feature.

Specify the offer details in the Create No Cost EMI screen. Enter a title that customers can relate, offer code, and the offer description.
Specify the offer’s start and end timeline. Select the Starts Immediately option if you want the offer to begin instantly.
Specify the terms and conditions. You can add a short description or link your business’s terms and conditions using your URL. This will be visible to the customer in the checkout page. Click Next to proceed further.
Select the EMI Type - Credit card EMI or Debit card EMI. These options will be listed if the cards are activated in your account.
Select the Issuer. All banks that are activated for your account will be displayed here. Click here to view the banks that are supported for No Cost EMI.
Select the EMI tenures that you want to offer to your customers from the list of tenures available. The interest percentage that the bank charges are shown against each tenure, and you have to pay these interest charges to the bank.
Specify the Max Transactions Limit. Set the count to restrict the number of transactions for that specific offer. For example: If the Maximum Transactions Limit is set to 500, the offer cannot be availed more than 500 times in that specific offer duration. Please note that this is not specific to one customer.
Click Create to save your No Cost EMI. You can view the created offer in the Offers section.
To change the status of an offer, select the toggle button in the Status (Active/Inactive). Click on a particular offer to view the offer details, you can Deactivate the ongoing offer, and if you want to create a similar offer, select the Duplicate option.

Offers Shown to Customers
When customers initiate a payment, all the available offers are listed on their checkout page, as shown below. The No Cost EMI will be displayed as a separate option. Customers can select the bank of their choice, select the tenure details, and complete the payment.

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Offers