About Atomic Pharmacy

Atomic Pharmacy is a fast-growing online pharmacy and wellness platform focused on making medicines, healthcare products, and wellness essentials easily accessible to customers across India. The company also powers Neonata Belle, its in-house skincare and personal care brand, serving customers across both healthcare and beauty categories.

For a category like healthcare, where purchases are often urgent and repeat-driven, a fast and frictionless checkout experience plays a critical role in improving order completion.

The Challenge

Atomic Pharmacy initially started with Shopify’s native checkout experience before moving to Cashfree One Click Checkout to create a faster and more conversion-focused buying journey.

The move to One Click Checkout already helped simplify the purchase flow through features like faster login, smoother payments, and reduced checkout friction compared to standard multi-step checkout experiences.

But as shopper behavior evolved, the team saw an opportunity to optimize the journey even further, especially for returning users on mobile devices.

The goal was not to replace the existing One Click Checkout experience, but to evolve it into a truly one-click flow where customers could move from cart to payment with minimal effort and fewer decisions during checkout.

At the time, the earlier One Click Checkout flow was already delivering a strong 29% checkout conversion rate. The new experience was focused on reducing cognitive load even further and helping more shoppers complete their purchases successfully.

How Atomic Pharmacy Reduced Checkout Friction with Cashfree’s New One Click Checkout Flow

While the earlier One Click Checkout flow had already streamlined the buying journey significantly compared to Shopify’s native checkout, the new flow focused on making checkout even more intuitive by reducing customer decisions at the final purchase stage.

Pre-Selected Payment Modes Reduced Customer Effort During Checkout

One of the biggest improvements in the new One Click Checkout flow was intelligent payment pre-selection.

Using insights from 50M+ saved payment instruments, returning shoppers landed on checkout with their most preferred payment method already selected, whether it was a saved card or their preferred UPI app. Instead of choosing how to pay every time, customers could move directly to payment confirmation with minimal effort.

For new shoppers, the flow intelligently surfaced the most preferred payment options upfront, primarily UPI and COD, based on broader customer payment behavior patterns.

Native Payment Infrastructure Improved Payment Completion

Cashfree One Click Checkout runs natively on Cashfree’s payment infrastructure, enabling a faster and more reliable payment experience.

Features like:

• Native UPI intent flows

• In-checkout card OTP verification

• Intelligent payment routing with soft retries

helped reduce payment friction during the final purchase step.

This was especially important on mobile devices where redirects and app switching often lead to checkout abandonment.

Pre-Filled Address Experience Helped Improve Checkout Conversion from 29% to 33%

Returning shoppers landed on checkout with delivery details already pre-filled using Cashfree’s address intelligence layer powered by 120M+ verified profiles.

Instead of manually entering address details repeatedly, customers could move directly toward payment with minimal effort.

This smoother checkout journey helped Atomic Pharmacy improve checkout conversion from 29% to 33%.

Auto-Applied Offers Reduced Checkout Hesitation

With the new One Click Checkout experience, relevant offers were automatically surfaced and applied directly within checkout using Cashfree’s offers engine supporting 300+ offer constructs.

This helped reduce checkout friction and create a faster purchase experience.

Reduced Cognitive Load Delivered a ~15%  Uplift in Checkout Conversion

The biggest improvement in the new One Click Checkout flow was the reduction in customer effort during checkout.

Instead of asking shoppers to repeatedly fill details, search for offers, or choose payment methods, the checkout experience arrived largely completed for returning users.

As a result, Atomic Pharmacy improved checkout conversion from 29% to 33%, translating into a ~15% uplift in checkout conversion.

The improved flow helped the brand convert more existing shopping intent into successful orders without increasing acquisition spend.

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“Moving from Shopify’s native checkout to Cashfree One Click Checkout already helped us improve the buying journey significantly. With the new One Click Checkout flow, the experience became even more seamless for returning customers, helping us improve checkout conversion from 29% to 33%.”

Dr. Sneha Gupta & Dr. Ashish Gupta
Founders, Atomic Pharmacy

About Cashfree One Click Checkout

Cashfree One Click Checkout is a conversion-focused checkout built for D2C brands. It helps improve checkout completion while giving brands smarter control over COD, prepaid adoption, and order quality.

With features like smarter COD and RTO controls, prepaid nudges, faster checkout flows, and native payments, One Click Checkout helps brands reduce friction, improve conversions, and scale with confidence across web, mobile, and social commerce.