About Auranic

Auranic is an ethnic wear brand known for thoughtfully designed pieces that balance comfort with timeless elegance. Best recognised for its cotton suit sets, pleated and Anarkali ensembles, the brand blends modern aesthetics with classic craftsmanship. From soft florals for everyday wear to rich silks for festive moments, Auranic creates styles that feel confident, versatile, and effortlessly graceful.

Challenges: Rising Return to Origins as the Brand Scaled

As Auranic transitioned from WooCommerce to Shopify, checkout became a critical lever for both conversion efficiency and order quality. While demand remained strong, the brand needed a way to reduce COD-related losses without introducing new friction that could hurt conversions.

90%+ RTO Rates on COD Orders

A large share of COD orders failed to deliver, resulting in a 90%+ RTO rate. This significantly impacted margins, logistics costs, and operational efficiency.

Limited Buyer Intent Confirmation

With standard COD flows, Auranic had limited ability to distinguish genuine buyers from low-intent orders at checkout. Most intent checks occurred post-order, when costs had already been incurred.

Risk of Conversion Loss

While tightening COD controls was necessary, the team was cautious about introducing friction that could hurt conversions. The challenge was clear: Reduce RTOs without sacrificing checkout completion.

Platform Transition Complexity

During their move from WooCommerce to Shopify, Auranic wanted a checkout solution that could natively support COD control while still improving the overall buying experience.

Why Auranic Looked for a Better Checkout Solution

As order volumes increased, it became evident that COD management could not be treated as a post-order problem.

Auranic needed a checkout-level solution that could:

• Confirm buyer intent earlier

• Reduce RTO exposure before shipment

• Keep checkout fast and predictable for genuine customers

• Improve conversion rates, not trade them off

This is where One Click Checkout came into focus.

Solution: Cashfree One Click Checkout with Partial COD

With Cashfree One Click Checkout, Auranic focused on making COD smarter instead of restrictive, while also improving the checkout experience.

Partial COD at Checkout

Instead of enabling full COD by default, Auranic used Partial COD for selected orders, where customers paid a small amount upfront at checkout. This worked as a simple intent check and helped:

• Filter low-intent COD orders early by discouraging casual or non-serious buyers

• Retain COD for genuine customers who were willing to confirm intent with a small upfront payment

• Reduce failed deliveries and RTOs without removing COD or impacting demand

This ensured COD remained available where it converted best, while risky orders were naturally filtered before shipment.

Faster, Cleaner Checkout Flow

One Click Checkout simplified the journey from cart to payment with:

• Mobile-first checkout experience

• Fewer steps and reduced friction with address prefills and auto-application of best offers

• Displaying saved payment modes for a faster checkout experience

This ensured that while COD controls were added, checkout speed and confidence improved rather than declined.

Better Balance Between Control and Conversion

By shifting COD decisions closer to checkout and introducing light intent confirmation, Auranic avoided the common trade-off between stricter controls and lost conversions.

The Impact: Lower RTOs and Higher Conversions

After implementing One Click Checkout, Auranic saw measurable improvements across both order quality and conversion efficiency.

RTO reduced from 30% to just 2%

OCC identified high-risk COD orders in real time and applied partial COD only where needed. This confirmed buyer intent before the order was placed, cutting failed deliveries by 90%+ and reverse-logistics losses.

~30% Increase in Checkout Conversions Since August 2025

With a cleaner checkout experience and clearer payment flows, more shoppers completed their purchase instead of dropping off at the final step.

Better COD Quality Without Blocking Buyers

Instead of blocking COD upfront, OCC evaluated COD risk at checkout using AI signals like customer history, address quality, and location. Low-intent users were filtered using light controls such as partial COD or confirmation, while genuine customers continued to see COD normally.

More Predictable Scaling

Lower RTOs and higher conversion rates allowed Auranic to scale order volumes on Shopify with greater confidence and control.

“With One Click Checkout, we didn’t just bring RTOs down to 3%. We also saw a clear improvement in the number of shoppers who completed their purchases. Partial COD helped us confirm intent early, without slowing down genuine buyers.”

— Khushboo Jain,
Founder, Auranic

About Cashfree One Click Checkout

Cashfree One Click Checkout is a conversion-focused checkout built for D2C brands. It helps improve checkout completion while giving brands smarter control over COD, prepaid adoption, and order quality.

With features like smarter COD and RTO controls, prepaid nudges, faster checkout flows, and native payments, OCC helps brands reduce friction, improve conversions, and scale with confidence across web, mobile, and social commerce.