About Sepoy & Co.

Sepoy & Co. is India's first premium mixer company, founded in 2018 by Angad Soni. The brand crafts award-winning tonic waters, ginger ale, and low-calorie sparkling lemonades made with 100% natural ingredients and pure Himalayan water. A winner of the Superior Taste Award from the International Taste Institute, Brussels, and a featured brand on Shark Tank India Season 5, Sepoy & Co. has built a strong following among premium beverage consumers across India.

The Challenge

Over the years, Sepoy & Co. had built consistent sales volume through online marketplaces, quick commerce and retail. But its own D2C site was falling short. Despite strong traffic on the website, the brand’s conversion rate told a very different story.

The brand was running on Shopify's native checkout, a 7 to 8-step flow where buyers had to retype their address details and enter payment information from scratch every time, with little control over COD. 

High-intent shoppers were dropping off through the process, and a heavy reliance on COD was weighing down order quality. Sepoy & Co. needed a checkout that could reduce friction, push more shoppers toward prepaid, and turn existing traffic into completed orders.

How Sepoy & Co. Improved Conversion with Cashfree One Click Checkout

Sepoy & Co. moved from Shopify's native checkout to Cashfree One Click Checkout and restructured the checkout experience around speed, prepaid, and smarter COD management.

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Replacing Multi-Step Checkout with a Faster Flow

One Click Checkout replaced the 7 to 8-step Shopify flow with a near-seamless experience. Returning shoppers had their address pre-filled and payment pre-selected by leveraging 120M+ addresses and 50M+ payment data, so they could move from cart to payment without retyping details or navigating multiple screens.

Prepaid Offers for New and Returning Customers

Sepoy & Co. introduced prepaid offers across all prepaid payment modes and created custom offers for both new and existing customers. Surfacing these offers directly within checkout made prepaid the easier, more rewarding choice at the moment of payment.

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Smarter COD Handling to Shift the Payment Mix

Rather than removing COD, Sepoy & Co. introduced an additional charge of ₹90 collected at delivery. The COD fee nudged price-sensitive shoppers toward prepaid while keeping COD available for those who needed it, improving both conversion and order quality. 

Reducing RTO with AI- powered RTO Intelligence

Cashfree's RTO Intelligence uses 2.5B+ logistics data points across 1.8K+ pincodes to classify shoppers by RTO risk. Sepoy & Co enabled COD only for low-risk users and disabled it for high-risk ones, keeping returns in check without turning away genuine buyers.

The Results

Within 3 months of moving to Cashfree One Click Checkout, Sepoy & Co. saw:

• 15% improvement in checkout conversion, converting more existing traffic into completed orders

• Prepaid share increased to 78%, driven by targeted prepaid offers and smarter COD handling

"Building a premium brand means every touchpoint matters, including how someone actually pays for the product. Cashfree helped us close the gap between traffic and completed orders, and the numbers followed. 15% better conversion, a much healthier prepaid mix, all within three to four months"

Angad Soni, Founder, Sepoy & Co.

About Cashfree One Click Checkout

Cashfree One Click Checkout is a conversion-focused checkout built for D2C brands. It helps improve checkout completion while giving brands smarter control over COD, prepaid adoption, and order quality.

With smarter COD and RTO controls, prepaid nudges, faster checkout flows, and native payments, One Click Checkout helps brands reduce friction, improve conversions, and scale with confidence.