Founded in 1923, Hummel is a Danish sports brand that makes stylish and functional sports apparel and footwear, for nearly a century. 

In late 2019, Hummel entered the Indian market just before the pandemic. The brand was relatively lesser known in India, and the market was already crowded with well-established players. However, the brand’s emphasis on high-quality products, as well as our unique design philosophy, helped us stand out.

Take a look at how Cashfree Payments powered Hummel’s payments in the last few years!