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CUSTOMER STORIES

Hummel India Secures a 20% Increase in COD Repeat Customers with Cashfree Payments

Hummel India customer story

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“With Cashfree Payments as our payments partner, we offer our customers a seamless and hassle-free payment experience with multiple payment options to choose from. Integrating Cashfree helped us streamline our payments process and reduce the time and effort needed to process payments, which has increased our operational efficiency.”

Soumava Naskar

Managing Director (India & South East Asia) at Hummel India

Founded in 1923, Hummel is a Danish sports brand that makes stylish and functional sports apparel and footwear, for nearly a century. 

In late 2019, Hummel entered the Indian market just before the pandemic. The brand was relatively lesser known in India, and the market was already crowded with well-established players. However, the brand’s emphasis on high-quality products, as well as our unique design philosophy, helped us stand out.

Take a look at how Cashfree Payments powered Hummel’s payments in the last few years!