Bangalore, 28 Feb 2023

Cashfree Payments acquires one-click checkout company, Zecpe to strengthen its D2C Payments Suite

● Acquisition to further enhance D2C checkout capabilities of Cashfree Payments, giving
merchants elevated end-to-end checkout and payment experience
● Zecpe to operate as a wholly owned subsidiary of Cashfree Payments
● Zecpe Founder to join Cashfree Payments as Head, E-commerce – Checkout, to help
scale the product further


Bengaluru, February 28, 2023: Cashfree Payments, India’s leading payments and API banking
company, announced its strategic acquisition of Zecpe, a one-click checkout company. Zecpe
enables e-commerce businesses to improve checkout conversion by making the process quick
and seamless for customers. Zecpe will now operate as a wholly-owned subsidiary of Cashfree
Payments.


With this acquisition, Cashfree Payments will further enhance its Direct-to-Consumer (D2C)
checkout capabilities and give its merchants an elevated end-to-end checkout and payment
experience. Zecpe helps merchants increase conversion rates, supporting incremental
monetisation and scaling. This will provide a seamless flow to Cashfree Payments’ existing

merchant base. This acquisition will also enable Cashfree Payments to offer additional value-
added services like Return to Origin (RTO) reduction, fraud detection, and address pre-filling,

among others. The solution provided by Zecpe is in line with Cashfree Payments’ product strategy
which focuses on the benefits to end customers of their merchants.


Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “It gives us immense pleasure
to announce our strategic acquisition of Zecpe. We see immense synergies between our existing
products and the solutions offered by Zecpe, making it an excellent addition to our D2C Payments
Suite enabled for e-commerce businesses. We are certain that this acquisition will strengthen our
D2C one-click checkout capabilities and further elevate our leadership position in the SMB space.
At Cashfree Payments, we are focused on offering the widest range of payments solutions and
thereby constantly evolving our product suite to cater to the changing needs of our merchants.”


Hriday Agarwal, Founder of Zecpe, will join the Cashfree Payments’ team as Head, E-commerce
– Checkout. The employees of Zecpe will also join Cashfree Payments along with him, to help
scale the product further.


Talking about the acquisition Hriday Agarwal said, “We are very excited to become part of
one of the leading payments companies in India and will work together to grow our business
further. D2C space is exploding in India and presents a fantastic opportunity to help e-commerce
players increase their conversion rates and reduce COD fraud and returns. Since we have one of
the largest networks of prominent brands working with us, we know this space very well.
Businesses across different industries use our solutions today. We see a natural fitment with
Cashfree Payments’ payments stack. We believe that integrating Zecpe’s solution with the
company’s offerings will enable end-to-end checkout and payment solutions to clients. The

products that we have developed will benefit from the scale that Cashfree Payments has built
over the years.”


Cashfree Payments currently powers over 3,00,000 merchants to collect payments and make
payouts via all available methods with simple integration. The company has direct integrations
with banks, card networks and third-party players for the highest success rates. It strives for
continuous innovation to anticipate merchant needs and develop industry-leading products.
Cashfree Payments has been a preferred payments platform for e-Commerce and D2C
companies such as Nykaa, FirstCry, Nature’s Basket, BigBasket, Zomato, Noise, Bella Vita
Organic, MyFitness among others. The company provides solutions such as Payment Gateway,
Buy Now Pay Later, Cashgram, Easy split, Payment links, Instant refunds, and Instant
Settlements, which are well suited for e-commerce and D2C businesses.


Cashfree Payments had previously acquired Telr, a leading Payment Service Provider (PSP) in
UAE and Saudi Arabia, as a part of its strategy to expand its footprint in the MENA region.


With over 50% market share among payment processors, Cashfree Payments today leads the
way in bulk disbursals in India with Cashfree Payments Payouts. India’s largest lender, SBI has
invested in Cashfree Payments, underscoring the company’s role in building a robust payments
ecosystem. Cashfree Payments works closely with all leading banks to build the core payments
and banking infrastructure that powers the company’s products and is also integrated with major
platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay. Apart from India,
Cashfree Payments products are used in eight other countries including the USA, Canada and
UAE.


About Cashfree Payments
Cashfree Payments is a leading payment and API banking solutions company. It provides full-stack payments solutions
enabling businesses in India to collect payments and make payouts via all available methods with simple integration.
Cashfree Payments’ offerings include an advanced and easy way to integrate payment gateways, a split payment
solution for marketplaces, bank account verification API, Lending disbursals solution and Auto Collect — a virtual
account solution to match inbound payments to customers. Founded by IIIT Hyderabad alumnus Akash Sinha and IIT
Kharagpur graduate Reeju Datta, http://www.cashfree.com is among the leading payment service providers in India
processing transactions worth USD 40 Billion annually. It has leveraged technology to lead payment disbursals in India
with more than 50% market share among payment processors. Cashfree Payments enables more than 3,00,000
businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty
and rewards. Apart from India, Cashfree Payments products are used in eight other countries including the USA,
Canada, and UAE. Cashfree Payments is backed by Silicon Valley investor Y Combinator, Apis Partners, State Bank
of India (SBI), and was incubated by PayPal.


Media contacts:
Swagata Gupta | swagata.gupta@cashfree.com | 9820088951
Sinoj Sadanandan | sinoj.sadanandan@cashfree.com | 9619375635
Niharika Saluja | niharika.saluja@adfactorspr.com | 8097341147