How Primebook Increased Checkout Conversions by 18% with Cashfree One Click Checkout

About Primebook: Reimagining Personal Computing for Young India

Primebook is an OS-led personal computing company building Android-powered laptops for how young India learns, works, and creates. The brand gained national attention after appearing on Shark Tank India Season 2, highlighting strong interest in its vision for accessible computing.

Powered by its proprietary PrimeOS, Primebook combines the Android app ecosystem with laptop-grade productivity features and built-in AI, delivering a modern, affordable computing experience for students, professionals, creators, and first-time users across India.

Challenges: Checkout Friction Limiting Conversions & Prepaid Adoption

As Primebook’s D2C operations expanded on Shopify, checkout drop-offs emerged as a major problem area, with many shoppers exiting before completing their purchase.

The key challenges included:

Long and Multi-Step Checkout Flows

The existing checkout required shoppers to enter multiple details, such as manually filling in addresses and contact information, which broke the momentum, especially for mobile users. This resulted in higher abandonment despite strong buying intent.

Address Entry Errors and Form Fatigue

A significant portion of Primebook’s audience comes from Tier 2 and Tier 3 cities. Manual address entry often led to errors, rework, or hesitation, impacting both conversion rates and delivery reliability.

Low Prepaid Adoption

Many customers defaulted to COD, particularly for a high-value product like laptops. This affected margins and increased operational risk. The team was looking for a way to boost their prepaid share while offering CODs to applicable customers.

Offer Discovery Friction

Shoppers were not always able to see or apply the best available offers at checkout. Searching for coupon codes or missing discounts increased drop-offs at the final step.

Why Primebook Chose One Click Checkout at This Stage of Growth

Rather than increasing marketing spend, Primebook focused on optimising checkout to reduce hesitation, build trust, and help customers move from cart to payment faster. This was especially important for a value-conscious, digitally native audience spread across metros as well as Tier 2 and Tier 3 cities.

During evaluation, One Click Checkout by Cashfree Payments stood out. The streamlined cart to order success flow, automatic address prefilling, fewer steps, and quick payment confirmation directly addressed the issues Primebook was seeing.

Solution: Cashfree One-Click Checkout

At checkout, One Click Checkout focused on removing friction and improving completion across key steps:

Instant Mobile Login

OCC enabled phone number–based login using WhatsApp OTP and Truecaller, removing passwords and simplifying access for both new and returning shoppers.

Smart Address Prefill

Addresses were automatically populated from a network of 120M+ saved profiles with close to 95% accuracy. This reduced manual effort, minimised errors, and helped shoppers move faster to payment.

Offer Intelligence at Checkout

OCC automatically surfaced and applied the most relevant offer at checkout. Savings were visible upfront, eliminating the need for customers to search for coupon codes.

Unified COD and Prepaid Experience

COD, prepaid, and partial COD were handled within the same checkout flow. OCC intelligently evaluated COD orders and guided shoppers with prepaid nudges or partial COD where needed.

The Impact: Faster Checkout, Higher Conversions, Stronger Prepaid Mix

After enabling One Click Checkout, Primebook observed measurable improvements across key business metrics:

18% Increase in Checkout-to-Order Conversions

A shorter, more focused checkout flow helped reduce friction and convert 18% more shoppers after a month of implementation.

Prepaid Share Increased from 31% to 75%

Visible benefits on prepaid orders and partial COD nudges encouraged more customers to choose prepaid, without removing COD entirely.

Smooth and Well-Supported Onboarding

Primebook’s onboarding with Cashfree Payments was seamless. Integration was quick, timelines were clear, and the team went live in less than 24 hours, allowing the brand to start seeing impact early.

“If checkout friction is holding back your conversions, One Click Checkout is worth looking at. It’s not just about accepting payments; it fixes the part of the journey where trust, speed, and simplicity really matter. For us, it helped convert more intent into actual orders.”

–Aman Verma,
Co-Founder & COO, Primebook

About Cashfree One Click Checkout

Cashfree One Click Checkout is a conversion-focused checkout built for D2C brands. It helps turn more carts into completed orders by reducing friction at the final step.

With instant mobile login, 95%+ accurate address autofill from 120M+ saved profiles, and auto-applied offers, OCC makes checkout faster and clearer for shoppers. COD, prepaid, and partial COD work together in a single flow, with prepaid nudges helping brands move up to 65% of orders online.

Built on Cashfree’s native payments infrastructure, OCC completes payments inside checkout using UPI, cards, BNPL, and wallets, delivering higher success rates and up to 40% higher checkout conversions. Trusted by 800+ D2C brands, One Click Checkout helps drive consistent growth across web, mobile, and social commerce.

Ready to convert more carts into completed orders?