Bangalore, 06 Jan 2023

Cashfree Payments launches ‘Out of the World’ campaign focusing on the importance of trust in online payments

Bengaluru, January 6, 2023: Cashfree Payments, a leading payments and API banking
solutions company, today launched its brand campaign, ‘Out of the World’. The campaign
highlights the role and importance of a trusted and scalable payments partner in the
growth journey of startups.


The ‘Out of the World’ campaign features three TVCs that underscore that ‘Out of the
World’ business ideas need an out-of-the-world payments solution to unlock their true
potential. The TVCs demonstrate this and focus on three distinctive attributes – trust,
security and growth.


Designed as a 360-degree campaign, ‘Out of the World’ leverages multiple touch points
through TVCs, social media, webinars, events, and much more. Cashfree Payments,
which is the payments partner of Shark Tank India, empowers startups and businesses
with highly efficient payments capabilities, allowing them to scale up, effectively. ‘Out of
the World’ is an extension of Cashfree Payments’ last campaign, ‘Yeh Mera Idea Tha’
which emphasised the power of a business idea.


Vaibhav Mehrotra, Senior Director – Marketing, Cashfree Payments said, “India is the
third largest ecosystem for startups. At Cashfree Payments, we celebrate bold and
innovative businesses and the entrepreneurial spirit of founders pushing the boundaries
of traditional ways of doing business. Our solutions are designed to solve the payment
problems of startups and help them grow and achieve scale. Through ‘Out of the World’,
we want to highlight the three key pillars that are a must for startups when selecting a
partner for business payments – trust, security and growth.”


The ‘Out of the World’ campaign, designed by advertising agency Cog Culture, features
actors Naveen Kasturia, Badri Chavan and Onima Kashyap in the TVCs.


Anoop Dixit, Founding Partner & CEO, Cog Culture, said, “Our association with
Cashfree Payments is an enduring partnership. We felt that this company, which is
disrupting the payment solutions space, deserves disruptive communication. With this
campaign, we intend to create something exciting and memorable for the brand that
resonates with the startup ecosystem.”


With over 50% market share among payment processors, Cashfree Payments today
leads the way in bulk disbursals in India with its product Payouts. Recently, India’s largest

lender, SBI invested in Cashfree Payments underscoring the company’s role in building
a robust payments ecosystem. Cashfree Payments works closely with all leading banks
to build the core payments and banking infrastructure that powers the company’s products
and is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay,
Paytm and Google Pay. Apart from India, Cashfree Payments products are used in eight
other countries including the USA, Canada and UAE.


About Cashfree Payments:
Cashfree Payments is a leading payment and API banking solutions company. It provides
full-stack payments solutions enabling businesses in India to collect payments and make
payouts via all available methods with simple integration. Cashfree Payments’ offerings
include an advanced and easy way to integrate payment gateways, a split payment
solution for marketplaces, bank account verification API, and Auto Collect — a virtual
account solution to match inbound payments to customers. Founded by IIIT Hyderabad
alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, http://www.cashfree.com is
among the leading payment service providers in India processing transactions worth USD
40 Billion annually. It has leveraged technology to lead payment disbursals in India with
more than 50% market share among payment processors. Cashfree Payments enables
more than 3,00,000 businesses with payment collections, vendor payouts, wage payouts,
bulk refunds, expense reimbursements, loyalty and rewards. Apart from India, Cashfree
Payments products are used in eight other countries including the USA, Canada, and
UAE. Cashfree Payments is backed by Silicon Valley investor Y Combinator, Apis
Partners, State Bank of India (SBI), and was incubated by PayPal.


Media Contacts:
Swagata Gupta | swagata.gupta@cashfree.com | 9820088951
Sinoj Sadanandan | sinoj.sadanandan@cashfree.com | 9619375635
Jyoti Tanwar | jyoti.tanwar@adfactorspr.com | 9819910523