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As Cashfree Payments celebrates its 10 years of innovation and growth in fintech, we are pleased to unveil a special milestone offer that will further support the vibrant startup ecosystem and rapidly growing businesses in India. In the past decade, Cashfree Payments has seen rapid growth and has become one of the most trusted payment and banking technology platforms in the country, enabling the growth of over 8 lakh businesses and the processing of billions of transactions in the interim. Now, as part of our 10th anniversary celebrations, we are introducing a limited-time discounted payment gateway pricing of just 1.6%* for new merchants, a significant reduction from the earlier rate of 1.95%.
This special offer is much more than just new prices. It’s a sign of our dedication to giving back to the society that has placed its trust in us and fostering the next set of success stories being created in India’s booming digital economy. By lowering gateway fees, we are hoping to lessen the cost burden on startups, MSMEs, D2C brands, and e-commerce players so that they can concentrate on growing big and bold at once. Here’s everything to know about this offer, why it matters, and how Cashfree Payments is doubling down on its mission to fuel India’s fintech revolution.
Our Decade-Long Journey in the Fintech Ecosystem
Our goal was clear when Cashfree Payments was established in 2015: to make money transfers and payments easier for companies of all sizes by creating a payment infrastructure that is quick, dependable, and developer-friendly. This vision has evolved over time into a full-featured payments platform that accepts more than 100 payment methods, blazing-fast transaction processing that can process thousands of transactions per second, and cutting-edge products that range from virtual accounts and international payments to payment gateways and payouts.
In the past ten years, we have seen firsthand how digital payments have revolutionised Indian commerce, from unicorn startups upending established industries with technology-driven models to small neighbourhood stores adopting UPI. Our growth is intimately linked to the growth of the millions of businesses we serve. The confidence that businesses and entrepreneurs have placed in us drives our unwavering focus on innovation, customer success, and operational excellence.
As we reflect on this monumental journey, we recognise that the future belongs to a new generation of startups and digital-native businesses. Supporting these new merchants with affordable, transparent pricing and enabling them with cutting-edge technology is our way of giving back to society and fostering economic growth.
The Special 10th Anniversary Pricing Offer: 1.6% for New Merchants
In honour of our milestone anniversary of 10 impressive years, Cashfree Payments is excited to provide a limited-time discounted rate for any new merchants that register and are approved to transact with Cashfree Payments’ payment gateway during the promotional period – September 18, 2025, through December 31, 2025. For domestic payments (via credit/debit cards, UPI, and net banking) the rates will be discounted from the usual 1.95% to 1.6%*. This is the best rate we have ever provided, and it is a unique chance for new merchants to begin using a high-quality payment service at a drastically reduced price.
What’s more, new merchants who complete onboarding during this period will continue to enjoy the 1.6%* rate even after the campaign ends, providing long-term cost advantages that help improve margins as businesses grow. This offer applies only to domestic transactions; international transaction charges remain unchanged.
Our pricing is fully transparent, with no hidden fees. Besides the standard GST and regulatory levies, the 1.6%* covers the same comprehensive transaction scope as before. Existing Cashfree merchants can explore our loyalty programs and custom pricing options, but they are not eligible for this new merchant promotion.
This initiative reflects our mission to support the entrepreneurial spirit and create a level playing field for startups and MSMEs entering the digital commerce landscape. By easing payment gateway fees, we are removing a critical barrier that can often pinch cash flows in a business’s early days.
Why Lower Pricing Matters for New Businesses
Payment gateway fees, while a small percentage individually, accumulate quickly and impact the bottom line, especially for startups operating on tight budgets. By decreasing the pricing from 1.95% to 1.6%*, Cashfree Payments is enabling new merchants to save significantly on every transaction processed.
- Improved Margins: By reducing transaction fees, businesses can increase revenue retention and reinvest it in marketing, product development, or talent acquisition.
- Scalable Growth: Affordable payment solutions allow businesses to experiment and scale without worrying excessively about incremental costs that erode profitability.
- Increased Competitiveness: Reduced costs allow startups the flexibility to price their offerings better, compete aggressively, and capture market share in a dynamic digital economy.
At Cashfree Payments, we understand the challenges of building a startup or a digital-first business because we have been on this journey ourselves. This offer is our way of partnering with new entrepreneurs to scale new heights and carve their path to success.
Seamless Onboarding and Industry-Leading Payment Solutions
Signing up to avail this exclusive 1.6%* pricing is quick and paperless. New merchants can create an account, upload their business documents, and complete the verification, all digitally within 24 working hours. Post onboarding, they get access to Cashfree’s industry-leading payment gateway supporting over 180 payment modes, including all major cards, UPI variants, net banking, wallets, EMI options, and more.
Our fast, customisable checkout pages and robust APIs enable businesses to provide a seamless payment experience to their customers, improving conversion rates and customer satisfaction. Instant refunds, card preauthorisations, and advanced fraud protections are standard features that help businesses run smoothly.
Whether you are a consumer brand that sells products online, a service provider accepting payments via payment links, or a marketplace managing complex payouts, Cashfree Payments powers your payments with reliability, speed, and security.
Supporting India’s Fintech Revolution and Beyond
The fintech industry in India is thriving, diverse, and expanding more quickly than before. As fintech players like Cashfree Payments evolve alongside this ecosystem, we recognise our responsibility to nurture innovation, create economic opportunities, and build inclusive digital infrastructure.
Our tenth anniversary pricing offer is a modest yet significant way to help the upcoming generation of business owners who are spearheading digital transformation in industries ranging from retail and e-commerce to financial services, travel, and education. We are enabling young businesses to move quickly, overcome obstacles, and scale sustainably by lowering costs and making state-of-the-art payment technology available from day one.
We believe that supporting startups is a direct investment in the country’s future economic growth and employment generation. This initiative underscores our commitment to social impact through fintech innovation.
How to Avail the Offer
Merchants interested in this limited-time offer can sign up via Cashfree Payments’ website between September 18, 2025, and December 31, 2025. Once the onboarding process is complete during the specified window, all domestic transactions processed through Cashfree’s payment gateway will have the 1.6%* discounted rate automatically applied.
If you have any questions, our onboarding team is available to help and ensure a smooth activation. There are no hidden terms, just simple pricing, which can help scale your business.
Join us today and be a part of the next decade of digital commerce growth with Cashfree Payments.
