Most checkout products are designed with a single goal in mind: helping customers complete the purchase. We think that’s setting the bar too low.
Today’s checkout is one of the most influential moments in the customer journey. It determines whether shoppers complete their purchase, whether brands maximise every order, whether COD remains profitable, and whether customers leave with confidence. That’s why we built Checkout360, the next evolution of One Click Checkout. Instead of treating checkout as a payment page, we’ve reimagined it as a growth engine built around four principles that matter most to modern D2C brands.
The Four Pillars of Checkout360
Every capability in Checkout360 is designed around four outcomes that every growing D2C brand cares about: reducing drop-offs, protecting profits, growing every order, and building customer trust.
1. Prevent Drop-offs Before They Happen
The easiest way to improve conversion isn’t by convincing more people to buy. It’s by removing friction for customers who have already decided to purchase.
Checkout friction comes from a series of small interruptions: typing addresses, searching for the best coupon codes, choosing payment methods, or re-entering information. Checkout360 eliminates these moments with 120M+ saved address profiles for one-click address prefill, an intelligent offer engine that automatically applies the best eligible offer, and payment intelligence from 50M+ shoppers to surface each customer’s preferred payment method upfront.
The result is a checkout that feels effortless for returning customers and intuitive for new ones.
Impact: Primebook improved checkout conversion by 18% after streamlining its buying journey with Checkout360.
2. Protect Profits, Not Just Revenue
Growth matters only when it’s profitable.
For Indian D2C brands, COD drives growth but also increases RTOs, fake orders, and logistics costs. Instead of treating COD as an ON/OFF decision, Checkout360 uses AI models trained on 2.5B+ historical commerce data points to classify every order into low, medium, or high-risk segments.
Low-risk customers enjoy a frictionless COD experience; medium-risk shoppers can be offered Partial COD, where users pay a small fraction of the amount online and the rest during the delivery time, and OTP Intent Checks verify customer intent before suspicious orders are confirmed. This enables brands to confidently offer COD while keeping RTOs under control.
Impact: Auranic reduced COD-related RTOs from 30% to 2% while increasing checkout conversion by ~30%.
3. Grow Every Order
As customer acquisition costs continue to rise, the smartest way to grow revenue is to maximise every purchase.
Checkout360 transforms checkout into a revenue-generating touchpoint with intelligent cross-sell and upsell recommendations powered by personalised user insights, replacing generic suggestions with products that customers are more likely to buy. Brands can also offer high-margin add-ons like gift wrapping, express shipping, premium packaging, and extended warranties without disrupting the checkout flow.
But growing order value isn’t just about what’s in the cart. It’s also about what tips the customer toward completing the purchase.
With the Payment Offers Marketplace, Checkout360 surfaces real-time bank and fintech-funded discounts and cashback offers on Cards and UPI at the moment of payment – without requiring brands to fund the discounts themselves, manage bank partnerships, or handle any campaign setup. Shoppers see a reason to pay; brands see higher conversion. Both happen without adding to your cost base.
Together, these capabilities help increase average order value and checkout conversion while keeping the buying experience seamless.
4. Build Customer Trust Where It Matters Most
Trust often determines whether a customer completes a purchase.
A generic checkout or inconsistent branding can introduce hesitation at the final step. Checkout360 enables brands to create a fully branded checkout experience with customised logos, colours, banners, and messaging that feels like a natural extension of their storefront.
Customer reviews, testimonials, security badges, payment assurance icons, and savings highlights further reinforce confidence at the moment customers are ready to pay.
The result is a checkout experience customers trust and are more likely to complete.
When Shoppers Still Drop Off, Bring Them Back.
Even the best checkout can’t prevent every abandoned cart. Shoppers may still drop off when they don’t find the right offer or need an extra nudge to complete their purchase. That’s where Cashfree Reclaim extends the journey beyond checkout.
Cashfree Reclaim uses Voice AI to re-engage shoppers with personalised calls, bringing the context of their exact cart and products into the conversation. It can also surface targeted offers to help close the purchase, with guardrails that protect margins.
For high-intent or high-value purchases, where another text notification is easy to ignore, a personalised conversation can provide the persuasion shoppers need to come back and complete their order.
Explore how Cashfree Reclaim turns abandoned carts into completed orders →
Built on Cashfree’s Native Payment Infrastructure. Designed for Your Existing Stack.
Checkout360’s capabilities are powered by something deeper than a modern interface.
Because it’s built directly on Cashfree’s native payment infrastructure, Checkout360 delivers experiences such as native UPI flows, saved payment methods, card tokenisation, native OTP, and industry-leading payment success rates without relying on disconnected systems.
At the same time, we know that no two D2C brands have the same technology stack. You’ve already invested in the right CRM, loyalty platform, analytics tools, logistics partners, subscriptions, and marketing automation software.
Checkout360 doesn’t ask you to replace them.
With plug-and-play integrations across 100+ technology partners, it fits seamlessly into your existing commerce stack, ensuring your checkout becomes smarter without disrupting the systems you’ve spent years building.
The Future of Checkout Starts Here
Indian D2C brands have spent the last decade optimising every stage of the customer journey, from customer acquisition and product discovery to retention and loyalty. Checkout deserves the same level of innovation. This launch is also just the beginning.
At Cashfree, we’re building a future where commerce infrastructure does more than process payments.
This will actively help brands acquire, convert, and retain customers more effectively. Checkout360 is the first step in that journey, and we’re excited to keep building what’s next alongside the Indian D2C ecosystem.
