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As a D2C business owner, you’re constantly balancing revenue and distribution. While marketplaces like Amazon, Flipkart, and Myntra excel at creating seamless shopping experiences with built-in visibility, reviews, and logistics, your own website offers higher margins and greater control over the customer experience for your core audience.
What if you could incorporate the key features that make marketplace giants successful into your own website? You truly can have the best of both worlds:
- Express Checkout options with PayFast (New)
- Using Offers to Encourage Purchase Completion
- Checkout with no distractions, no redirections
- View order history and refund status via Customer Portal
Bonus: A checkout experience perfectly tailored to your website design
Express Checkout Options with PayFast (New)
When shoppers land on your product page, maintaining their shopping momentum is crucial. The ease of completing a transaction determines whether customers finalise their purchase or abandon their cart. This is especially true for repeat customers who already trust your products.
PayFast is the answer—a personalised express checkout feature that makes repeat purchases a breeze. When customers click PayFast, they enter a streamlined checkout flow with their preferred payment method and address pre-filled, requiring just one click to complete payment.
No more re-entering payment details or addresses for returning customers. Use PayFast on your website today.
Works with: Self-hosted websites
Cost: Free
Using Offers to Encourage Purchase Completion
You’ve crafted detailed product descriptions with quality photos. You’ve gathered compelling reviews and ratings. You’ve convinced customers that your product is superior. But what happens next? The customer sees the price and pauses to wonder, “I like this, but how do I check if there’s a discount?”
Make discounts immediately visible. Burying them in product descriptions is cumbersome, and revealing them only at the payment page is too late. Display your offers, affordability options, and EMI plans directly on the product page so customers instantly recognise the value they’re getting.
Read more about it here
Works with: Shopify websites
Go live in minutes with no coding: help documentation
Checkout with no distractions, no redirections
Cashfree securely stores your customers card details from previous purchases so that they dont have to remember their card details all the time. That is why when they checkout on your website, they need to look away and start scurrying for their card, not even for their three-digit CVV number.
We’ve made the checkout even more seamless, such that redirection to the bank page for OTP is also not required. For customers on mobile phones, it happens right inside the app or mobile browser.
This has shown to increase conversion while creating a break-free shopping experience.
Works with: All types of checkout
No additional coding required
View order history and refund status via Customer Portal
Are customers overwhelming your support team with questions about refund timing? Cashfree’s Customer Portal solves this problem by allowing customers to view all their Cashfree Payments transactions, including amounts, refunds, partial refunds, and current refund status. This keeps customers informed while freeing your customer support team to handle other enquiries.
Check out the product: https://www.cashfree.com/customers/
Bonus: Checkout Customized to Your Website
Here’s something even the retail giants lack. Your carefully designed website uses distinctive colours and fonts that define your brand identity. With Cashfree Checkout, you can extend this visual identity to the payment process, creating a checkout experience that perfectly matches your website with your brand colours, fonts, and logo. You can prioritise display of customers’ preferred payment methods and implement a quick UPI flow that enables payments in under five seconds.
Learn all about it here
