Launching Cashfree Pay to Deliver Faster Payments and More Savings

Introduction

The festivals at year’s end bring a special kind of magic – twinkling storefronts, soaring website traffic, packed cart orders, and the joy of shopping that fuels the festivities and end-of-year celebrations.

At Cashfree Payments, this is not only a time of celebration but also a time of gratitude, to celebrate the businesses that have been our long-standing partners through every product launch, every transaction, every checkout, every sale, and every milestone.

As we wrap up another wonderful year, Cashfree Payments is introducing Cashfree Pay, a prepaid payment instrument that makes every checkout faster, smoother, and more rewarding.

The New Way to Pay Instantly

Cashfree Pay is a digital wallet that customers can top up and use for online shopping. Customers can add balance either via preset options or enter a custom amount and then use it to shop across 3000+ platforms powered by Cashfree Payments Checkout. 

Cashfree Pay is designed and built as a friction-free payment method that lets businesses offer a safe, faster, rewarding, and repeatable payment path for their customers. With no redirection and no waiting on the checkout page, Cashfree Pay brings real value and delight to customers’ checkout experience.

Wallets allow customers to pay instantly with the pre-loaded balance without going through the hassle of adding card details each time or switching apps to complete the transaction through UPI. Wallets bring convenience, speed, and security for customers, creating a faster checkout experience that translates into higher conversions for businesses.

How does Cashfree Pay work?

Cashfree Pay works just like a wallet, letting customers add money and use it to complete their purchase instantly on the checkout page without any redirections or waiting.

Steps to use Cashfree Pay

1. As a customer, you can quickly top up Cashfree Pay by visiting the Cashfree Payments Customer Portal – log in using your mobile number and a quick OTP verification.
2. Once logged in, the customer will see “Cashfree Pay” at the top with an option to “Add Money”
3. After clicking on “Add Money”, the customer will see multiple preset top-up amounts to choose from, or they can add a custom value of their choice
4. Once the customer adds the amount they want to top up, they will see multiple options, such as cards, UPI, etc, that they can choose from.
5. The customer will get 5% off on the amount they top up Cashfree Pay with.
6. Once the transaction is complete, the updated balance will reflect instantly. Customers can then use Cashfree Pay seamlessly across 3,000+ partner brands powered by Cashfree Payments. Note: Cashfree Pay cannot be used to make partial payments; you must make the full payment with Cashfree Pay.

Example: If you, as a customer, are purchasing an item that costs INR 5000, and your wallet balance is INR 4000, then you cannot use Cashfree Pay as your payment method for this transaction. You will have to top up Cashfree Pay with the balance of INR 1000 to use it as a method of payment to complete the transaction

Benefits of using Cashfree Pay

As a merchant, every step and every second saved at checkout leads to higher revenue for your brand, and now you have a partner that understands this. With Cashfree Pay, customers are not delighted with the experience, but it also strengthens your bottom line. 

Here’s why Cashfree Pay is beneficial to your business

1. Zero MDR: Cashfree Pay is auto-enabled on your checkout at Zero MDR till 31st March 2026, which means you keep 100% of your earnings, with no charges and no sharing during this period. 
2. Increased Sales: With a customer-first incentive of 5% savings on wallet top-ups (limited-time period offer), tap into your customers’ festive shopping intent and boost sales by informing your loyal customers.
3. Higher Conversions: A seamless payment experience means fewer drop-offs, reduced cart abandonment, and faster checkouts, increasing conversions.
4. Reduced COD Dependence: As you increase reliance on digital payment methods, empower your customers with Cashfree Pay to reduce COD reliance, helping you avoid COD handling and reconciliation costs.

As an end customer,

1. 5% savings on every top-up: Every time you load money in Cashfree Pay, you save 5% of the transaction amount. Example: Spend INR 950 and shop for INR 1000.
2. Seamless Experience: No Redirection, No waiting, just a frictionless checkout experience 

Conclusion

This festive season, we are not just celebrating payments; we are celebrating businesses that have stood by us and have been our long-standing partners. At Cashfree Payments, we have always believed innovations should always make payments simpler and the customer experience smoother.

With Cashfree Pay, we have taken yet another step in this direction, helping our partners close their year stronger and enter the next with a more innovative way to collect payments, while ensuring we add value and bring joy to end customers.

Try Cashfree Pay Now 

Terms & Conditions: The 5% customer savings offer is valid for a limited time.
The zero MDR offer for businesses is valid until 31st March 2026.